A brief look at the US residential Real Estate Market and a snapshot of North Central Ohio

1. Commentary 2
Released:
The Numbers That Drive Real Estate 3
July 7, 2010
Recent Government Action 9
Topics for Home Buyers, Sellers, and Owners 11
Brought to you by:
KW Research

2. Commentary
The U.S. housing market continues to benefit from the tax credit: home prices and sales remain
above year‐ago levels. As the summer progresses, however, the positive impact of government
stimulus will wind down. Experts point to improved stability as a sign the market can likely hold its
ground without further support from the government. However, economists indicate that the key
for the housing market through the end of 2010 will be job growth and a manageable level of
distressed properties.
The economy continues its journey to recovery with two steps forward and one step back, but the
ground lost during the recession was great and the progress so far should be celebrated. The road
to this particular recovery has been expected to be more prolonged than many previous recovery
periods. Consumer confidence lowered from its high in May primarily due to a disappointing
employment report, while the swelling federal deficit has also raised concern. Unmanageable debt
levels have lead some European countries into their current situation, and Americans do not want
to follow suit.
A job bill that would have further extended unemployment benefits has not gotten off the ground
due to concerns over the deficit. Sited as a top priority for the government, a financial overhaul bill
continues to proceed though Congress. The bill’s goal is to protect the financial system and the
average consumer from unnecessary risk and unsound lending practices in an effort to build a
stronger system for the long‐term stability of the U.S. economy.
KW Research 2

3. Home Sales 4
The Numbers That Home Price 5
Drive Real Estate
Inventory 6
Mortgage Rates 7
Affordability 8
Brought to you by:
KW Research

4. Home Sales
In Millions
Existing home sales slowed slightly in May to 5.66 million, down 2.2% from April but
up 19.2% from last May. This is the eleventh consecutive month of year‐over‐year
increase. Lawrence Yun, NAR chief economist, attributes this to the “ongoing effects
of the home buyer tax credit,” and he anticipates the same next month. In May, 46%
of sales were from first‐time buyers, down slightly from the previous month’s 49% but
still considered high.
Impact of Tax
Seasonally Adjusted Home Sales ‐ In Millions Credit Deadline
May ‘08‐’09
9‐’10
May ‘0
Latest Data Release: June 22, 2010
Source: National Association of Realtors
KW Research 4

5. Home Price
In Thousands
The median price for an existing home was $179,600 in May, up 2.8% from a year ago
and 4.2% from April. Distressed homes, accounting for 31% of last month’s sales,
continued skewing prices downward slightly as they are usually discounted from
comparable homes. Overall, prices this past year continued to show increased stability
over the previous year. Vicki Cox Golder, president of NAR states, “With distressed
sales at roughly the same level as a year ago, the gain in home prices is a hopeful sign
that the market is in a good position to stand on its own without further government
stimulus.”
09 Increased Home Price ‐ In Thousands
‘08‐’
May Stability
‘0 9 ‐’ 1 0
May
Latest Data Release: June 22, 2010
Source: National Association of Realtors
KW Research 5

6. Inventory ‐ Number of homes available for sale
In Millions
Total housing inventory declined slightly to 4.89 million in May, representing between
eight and eight‐and‐a‐half month supply of sales (if homes continue to sell at the
current pace consistently and no new ones come on the market). There are about the
same number of homes for sale as last year, with 1% more currently available.
Although there continues to be a nice selection of available homes for buyers, the
3.4% fewer number from last month helps to further stabilize prices.
About the
same as
May ‘08‐’09
last year
May ‘09‐’10
Number of homes available for sale ‐ In Millions
Latest Data Release: June 22, 2010
Source: National Association of Realtors
KW Research 6

7. Mortgage Rates
30­Year Fixed
Mortgage rates fell to a new record low in June amid a drop in consumer confidence
concerning the recovery. The tone of the Federal Reserve’s latest meeting was notably
tempered on the outlook for recovery, indicating that the economy is stronger than last
year but there is still much ground to cover. Interest rates significantly below 5% may
pique the interest of more investors.
Thirty‐Year Average – 8.9%
Average Weekly Mortgage Rates
12% drop
since April 8
One‐Year Average ‐ 5.0%
Source: Freddie Mac KW Research 7

8. Affordability ‐ The percentage of a median family’s income required
to make mortgage payments on a median‐priced
Percentage of Income
home
Affordability remains advantageous, supported by the lowest mortgage rates
in decades as well as lowered home prices. The home price‐to‐income ratio
continues to remain well below the historical average of 25%, but stabilized
home prices are drawing affordability back up toward more normal levels. The
ratio now stands at 15.4%.
Historical Standard: 25%
Affordability as of May every year. Calculations assume a 20% down payment.
KW Research 8
Source: National Association of Realtors

9. Recent Tax Credit’s Closing
10
Government Action
Deadline Extended
Brought to you by:
KW Research

10. Tax Credit’s Closing Deadline Extended
Home buyers who signed a contract before the end
of April will now have three additional months to
close and still be eligible for the homebuyer tax
credit. A bill to extend the deadline to September
30 obtained congressional approval on June 30, the
evening it was set to expire.
Many of these buyers are purchasing short sales
which have notably slower contract‐to‐close time
frames. A KW Research study found short sales
often take twice as long to close as typical home
sales.
While this does not extend the credit to any
additional buyers, it is great news for those 180,000
who have not yet closed on their home sale
through no fault of their own.
Sources: The Wall Street Journal, KW Research KW Research 10

11. Topics for Home
Buyers, Sellers, and Real Estate Investing 12
Owners
Brought to you by:
KW Research

12. Real Estate Investing
The increased affordability and low interest rates may have some thinking about purchasing real estate
investment properties. Here are a few key points on investing from The Millionaire Real Estate
Investor:
• Criteria: Criteria are the standards that define what kind of property
There are some great terms
you are looking for. These are the things that you list when you are
right now with record‐low hunting for the next opportunity to invest in: Is it a single family or multi‐
interest rates and family opportunity? What features or amenities does it have? What is
discounted distressed
properties. Keep in mind
the location? These are aspects of the property that can’t be negotiated.
that the lending for
investment properties has • Terms: This is how you turn your opportunity into a good deal. Once
additional requirements –
like cash reserves and total
the property meets your criteria, terms are the negotiable aspects of
property limits. Talk to a your investment, such as the offer price, the down payment, interest
professional for more rates, occupancy date, and closing costs. Terms are where a great deal
information.
can be created from even the most modest criteria. They mean
understanding the financial basics of a transaction, knowing which
elements are flexible, being systematic about getting all you can from
every deal, and also, for some, knowing when to walk away.
• Network: the people who help you find, complete, and support your
real estate investments.
Have questions or want to learn more about investment opportunities in your local area?
KW Research 12
Just ask your local Keller Williams associate!

13. Your Local Market
Although it is important to stay informed about what is going on in the national
economy and housing market, many different factors impact the real estate
market in your own area.
Talk to your KW associate for assistance interpreting the
conditions in your local market.
KW associates are equipped with the knowledge and information to help you
navigate through the home‐buying or selling process in this challenging market.
KW Research 13

14. Local Market Absorption Rate
KW Research 14

15. Number of Homes “in play”
KW Research 15

16. Avg Price per sq ft
KW Research 16

17. Sold to List Price Comparison
KW Research 17

18. Avg Price For Sale VS Sold
KW Research 18

19. About Keller Williams Realty
Founded in 1983, Keller Williams Realty, Inc., is an international real estate
company with more than 77,000 associates and 677 offices across the United
States and Canada. The company began franchising in 1991 and, after years of
phenomenal growth and success, became the third‐largest U.S. residential real
estate firm in 2009.
The company has succeeded by treating its associates as partners and sharing
its knowledge, policy control, and company profits on a system‐wide basis.
By focusing on helping associates realize their fullest potential, Keller Williams
Realty is known as an industry leader in its family culture, unmatched
education, profit sharing business model, phenomenal coaching program, and
technology offerings.
www.kw.com
KW Research 19

20. About Paul W. Drury
• Originally licensed as an agent in Ohio in 1986, Paul began with
Lehman Johnson Real Estate in Elyria. He acquired his Real Estate
Brokerage License in 1992 and became an Associate broker with West
Shore Realty. In 1995 he moved his brokerage license to Continental
Realty Investment where he began to focus on additional work with
commercial and investment real estate. During these years he also
performed professional appraisals with The Appraisal House.
• In 2001 he began Drury Realty Consulting and worked as an
independent Real Estate Consultant and worked on his own until 2009
when he joined Keller Williams Realty, Greater Cleveland West. “Being
a part of the Keller family provides me with tools and serves
unachievable strictly on my own, provides me with the tools and
networking of a huge national network, while still enabling me to
work, act, and function as the manager of my own business. It’s the
best of both worlds.” – Paul
• Paul's Home Page
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21. What we have to offer sellers
• Sellers now have access to tools unimaginable just a few
years earlier. Keller Williams Realty doesn’t spend
valuable resources promoting its own name. Instead it puts
resources into the best tools and resources for education
and training, providing the highest quality real estate
professionals into local communities.
• Properties put up for sale by Paul are also listed in KWLS, a
national MLS, implemented by Keller Williams the third
largest company in the US; local MLS; NEOHREX (Northern
Ohio Real Estate Exchange); and on national sites such as
Trulia, Zillow, CyberHomes, and others.
KW Research 21

22. What we have to offer sellers ( Cont’d)
• Other tools brought to bear by Paul include branding using
unique web addresses with a virtual tour that can be
emailed or the link can posted anywhere, to include Craig’s
List and Back Page. Examples of properties sold recently
using this method include:
– 947 Gulf Road in Elyria (sold in 28 days) http://947gulfroad.com/
– 359 Gayle Drive in Sheffield Lake (sold in 57 days) http://359gayledrive.com/
– 327 Gayle Drive in Sheffield Lake (sold in 18 days) http://327gayledr.com/
– 810 Sandalwood Drive in Elyria (Sold in 19 days) http://810sandalwooddr.com/
• Not Planning to sell in the near future?
– Would you still like to monitor what is happening in your
neighborhood or area?
– Contact Paul now for a free periodic market update. No cost. No
obligation.
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23. Properties currently for sale
• Properties currently for sale:
– 37101 Hunters Trail in Avon ‐ http://37101hunterstrail.com/
– 4435 Porter Road in North Olmsted ‐ http://4435porterroad.com/
– 19593 Whitehead Road in Wellington ‐ http://19593whiteheadrd.com/
– 1 Grover Court in Grafton – http://1groverct.com
– 416 Winckles Street in Elyria – http://416wincklesst.com
– 149 Woodview Drive in Elyria – http://149woodviewdr.com
– 2815 West River Rd South in Elyria – http://2815wriverrds.com
• Would you like to see one of these homes? Click on the link
for a tour.
• Would you like your home or property promoted like
these?
– Contact Paul for a free, no obligation, consultation today
at 440‐385‐5650.
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24. What we have to offer buyers
• Buyers of Real Estate also have access to tools
unimaginable just a few years before. Since Keller Williams
doesn’t spend its money promoting its own name, it puts
its resources into providing the best tools and resources to
its systems, education, and training, thus providing the
most professional real estate team members back into the
communities.
• Paul is available most hours of the day directly without
having to speak with assistants and he monitors his email
regularly.
KW Research 24

25. What we have to offer buyers (Cont’d)
• Buyers can access Paul’s website at www.druryrealty.com
and conduct their own searches as well as create their own
search profiles for searching for properties anywhere in
Ohio. If relocating out of Ohio, Keller Williams offers one of
the finest relocation referral networks in the nation. While
we may not be the biggest firm in Northern Ohio yet, we
are in many areas of the national already.
• Paul’s website is easy to manage and he can set up search
profiles for you so you get notified at about 8:30 am of any
new properties that come available. He also has profiles set
up on national websites such as Trulia providing for
greater access to search tools.
KW Research 25

26. Investors & Shoppers – Foreclosure Watch
• Are you shopping for the deal of a century for your
new home?
• Are you in the market to buy a home at a steep
discount and try and fix it up and “flip it”?
• Are you looking for a home for someone else?
• Want to know what is happening in your marketplace?
• Send Paul an email today and request free market
updates at paul@druryrealty.com
• Call Paul directly at 440‐385‐5650.
• No cost. No commitments. No obligations. No fuss. No
kidding.
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27. Follow Paul on line…
Home Web Page On Twitter
• www.druryrealty.com • ‐ www.twitter.com/PaulWDrury
On Zillow On FaceBook
• www.zillow.com/profile/PaulWDrury • ‐ www.facebook.com/paul.w.drury
On Trulia On LinkedIn
• www.linkedin.com/in/paulwdrury
• www.trulia.com/profile/paulwdrury
On the Real Estate Global
Network
• www.realestateglobalnetwork.com/profile/PaulWDr
ury
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