Presentation focused on citizen engagement and how crowdsourcing can be used in cases where innovation is the key.

1. Innovation through Citizen engagement Paul Dombowsky

2. Fellow Citizens – I have a challenge Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day? 2

4. Practical Crowdsourcing - what is it and how can you use it?

5. How to tap into the conversations that are already going on to make better decisions.

6. Making crowdsourcing pay for itself - the business case.

7. Best practices and how to implement.

8. How to overcome some of the negatives.3

10. Blogs

11. Apartment 613

12. TransitOttawa

13. Sun & The City

14. West Side Action

15. URBSite

16. Tea Party of Ottawa

17. Spacing Ottawa

18. Podcasts

19. Inner City Podcast

20. Spacing Podcast

21. Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.

22. Where is the engagement? Where is the innovation happening?Driven bySocial Media Platforms 4

23. Engagement – Who Participates? 5

24. Who is your crowd? CITY Engagement Targets 6

25. Crowdsourcing Defined An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means. Why Bother? Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 7

26. Where Innovation / Crowdsourcing Fits 8

27. Innovation: Crowdsourcing vs The Survey 9

28. The Appeal Crowdsourcing surfaces new perspectives Invites participation from nontraditional sources Infuses real energy into the process of generating ideas and content Empowers people when they feel their voice is being heard Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns) Builds engagement and relationships with new audiences 10

30. Narrow crowds product narrow results

31. No follow-through causes creditability hit

32. If you say you are generating solutions for X, communicate what happened and why

33. Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity

34. Dismissing ideas that seem far fetched

35. Ideation often requires refinement – understanding what your crowd is saying by ‘x’11

36. Example 1: Citizen Engagement NYC Citizen Engagement Program 12

38. Referrals = 64% from Twitter

39. Cost = 500 ice cream cones ($1,000)

40. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends13

41. Example 3 – Product Development - Branded IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 14

42. Example 4: Product Development - Inventions Quirky is an all in one product development shop for inventors. 15

43. Example 5: Conference Agenda Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event. 16

44. It all starts with a Question or Problem 17 Needs to be: Clear and compelling Not leading Allow for open innovation Encourage participation Allow for outliers to feel comfortable

45. I have a challenge 18 Land use determination – who drives the agenda and the conversation? Two approaches Opportunity driven Innovation driven The difference lies in where the ideas come from From the user or the customer From the supplier

46. I have a challenge 19 Opportunity Driven (supplier) Innovation Driven (customer)

48. Crowd is empowered to spark the innovation that will result in an improved approach to governance

49. Move away from ‘Vending Machine Government’

50. Responsibility is shared between citizens and staff20

52. Able to run multiple campaigns at once

53. Can run Crowdsourcing and Crowdfunding Campaigns

54. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)

55. Hosted solution (in Canada)

56. Able to be implemented on existing website or set-up in new, destination site

57. Social Media connected

58. One of few sub $1000/month solutions21

59. How an Engagement Platform Works 22

60. Implementation Process 22

61. Wrap-up Quote Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. We believe that after all, the crowd will take care of the crowd. 23

62. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com www.ideavibes.com