1. Marketing: Getting above cloud hype and market confusion

2. Problems Cloud buzz create confusion Hosters provide different “cloud” services Complex cloud definitions NIST 2-page cloud definition What is shoe? What is cloud? What is sex?

3. Opportunity Cloud creates a flow of prospects They want clarity Good cloud message is what we all need as an industry

4. Message to a customer 1. Let us serve your workload 2. With appropriate level of trust

5. Let us serve your workload Cloud is power on demand All about SLA Fast provisioning Scalability.

6. With appropriate level of trust Focus on why customers can trust us Pragmatically remove fear, uncertainty, doubt Promote the idea that trust is what will help cloud to take-off Salesforce.com best practices: Chief Trust Officer Building trust brand – trust.salesforce.com “Success is built on trust”

7. Takeaways Two-fold message: workload + trust Technical things are mostly covered Trust is an important part of a message, but often missing