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The story sailboat and better lessons in Library Advocacy

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Patrick "PC" Sweeney
Patrick "PC" Sweeney

These are the slides from my presentation at the Internet Librarian Tuesday night session. For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

Weiterbildung und PersönlichkeitsentwicklungBildung
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The Story Sailboat And other lessons in advocacy www.pcsweeney.com @pcsweeney Facebook.com/pcsweeney
The Project
It was going great…
And then…
I realized it was just hack job advocacy
• Little impact • No tangible goals • No follow-up • No measurable results • No data • No coalition building • NOTHING
But Then…
• High impact • Tangible goals • Clear Follow-up • Measurable results • Lots of data • Coalition building
What I Learned that You Can Use
You are a Library’s BEST Advocate
Create a Message
Manage your Message
Use your message to build a coalition of ravenous supporters
Keep Them Engaged Online
Email is Still Very Effective
Direct Mail is NOT
If you want to be a good librarian, you have to get out of the library
Canvassing
Phone Banking
Parties
Letter Writing & Earned Media
Advertising & Paid Media
The story sailboat and better lessons in Library Advocacy

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