2. How Facebook Uses Facebook
Matt Hicks
July 20, 2010

3. 13.5 Million People Like the Page1 Million Daily Actives9 Million+ Monthly Actives

13. @facebook wtf r u doing on Twitter?

14. Components of a launch
Explanation of PR role in producing
content
1) All major announcements on blog/FB
Page
2) PR working with product/business
leads
3)
Facebook
Blog
Facebook
Data Team
Targeted Facebook
Page Status

15. Videos
Posted Links
Photos
Status Updates
Blog Posts
Feeding the social media beast

16. Producing features
Your Stories

17. Producing features
Facebook Tips

18. Producing features
Topical Tours

19. Producing features
Q&As

20. Producing features
Story of the Week

21. Finding authentic voices
Employee crowdsourcing

22. Finding authentic voices
Guest bloggers
Guest bloggers
Public figures First person users Partners
Critics/activists
Authors and journalists

23. Style for the Short Form
Be Brief: Say more with fewer words
Be Direct and Authentic: Avoid adjectives, marketingese
Be Casual: Simple language; colloquial, abbreviations, non-AP style OK
Be Personal: Use 2nd person and avoid “users”
Make a Call to Action: Ask readers to do something or answer a
question

24. www.facebook.com/facebook
blog.facebook.com
@facebook
www.youtube.com/facebook

25. (c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0