Recruiting using Social media Cpl

How to Recruit using Social Media.
Peter Cosgrove
March 3rd 2011

Agenda
• Overview of Social media trends
• How to Recruit using Google, Linkedin, facebook, twitter, blogs
• Summary and Tips
• Networking & Drinks

This talk is not going to be
given by an IT expert,
otherwise you will get just as
lost as I have at other talks

China will soon be the number one English
speaking country in the world
Changing workplace

Changing workplace
The top 10 in demand jobs in 2010
did not exist in 2004

We are living in exponential times
31 billion searches are performed on
Google every month
…this was 2.6 billion in 2006

- Over 150,000 new
videos per day
- 300,000,000 blogs
and counting.
How much time do you have to look at these?
Forrester research in
Melbourne – companies
that banned social
media sites got 9% less
productivity than those
that did not.

Changing workplace
We are currently preparing our students
for jobs that don’t exist
Using technology that has not been
invented
To solve problems that we do not
even know are problems yet

The Future of Recruitment is Social

Only 20% of people trust advertising.
But 78% of people trust the recommendations of
their network.
And 33% trust their selection of blogs.
Source: Neilsen Trust in Advertising. Oct 2007
Our trust levels….

How are jobseekers responding....

Using for Recruiting

Boolean operators ...what is a boolean
AND + Cinema AND Dublin
OR | “Birthday cake” or “Anniversary cake”
NOT - “Cheap laptops” NOT Dell
( ) Gift AND (“Birthday cake” OR “Anniversary Cake” OR Buns OR sweets)
“ ” “Brown Thomas” as opposed to Brown Thomas
Intitle/Inurl: Returns documents with the keyword in the title or in the document
Filetype: filetype.ppt
Related: Shows pages that are similar to that webpage

author:
There are more…
intext:
allintext:
phonebook:
source:
subject:
location:
define:
Check them out....
inanchor:

An example of a search that you can do
I am looking for a Business Analyst based in Dublin with a
Telecommunications background and ideally who once worked for Aviva

"Business Analyst" (Telecom OR Telecommunication OR "Tele communication") AND Dublin
29,500 results

"Business Analyst" (Telecom OR Telecommunication OR "Tele communication") CV OR
Resume AND Dublin
15,100 results

inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job
-jobs -”resume service” Dublin
9 results

inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -
”resume service” Dublin Aviva
1 (One) result

Six Search Steps
546,000 results down to 1
We did not use filetype: .doc or .pdf
We did not use the ~ symbol
…so there are plenty of permutations

Google Alerts
Set up a job alert linked to a
boolean search string – try
one and see how it works

A candidate’s email
address and mobile
phone number is a
unique identifier. Clients
are looking at these
online to see what
comes up

Meta-search engines –
you do not get the same
search results from
Google, Bing and Yahoo

Advanced search on Google
opens endless possibilities,
you can search linkedin
through Google

Search Linkedin.com vs ie.linkedin.com

Truly global. Ever-growing.
37
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
Source: Wade Burgess, LinkedIn

38
Maybe we follow
the US more than
we think

Truly global. Ever-growing.
39
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
1st
2nd
After Holland we use
Linkedin more than
anyone else in Europe

Only 10-30% of Professionals
are Actively Looking
40Source: Wade Burgess, LinkedIn

PASSIVE
- May/not listen to opportunities
- May/not respond
- Information to be presented to her
41
ACTIVE
- Listens to opportunities
- Responds quickly
- Seeks information
There are fundamental differences between
active and passive candidates

Know the rules of Linkedin –
having your profile 100%
complete and having
sufficient connections to aid
search results

e way to search – if
the person you found
ut “ viewers of this

Mailtester.com – a
simple way to check if an
email address is correct

Using Discussion groups
Join Groups – it’s a great
way to improve your
knowledge

Set up and utilise your company page

The ago old question - To pay or not
to pay
The benefit of paying
• Full names displayed
• Unlimited searches
• More search results
Paying has several advantages
but just ensure you know how
the “free” site can do before
you start to pay

Ways NOT to improve your network

Ways NOT to improve your network
Personalise your message please….
I'd like to add you to my professional network on LinkedIn.
- Peter Cosgrove

The Linkedin Search bar
Gives you information
on your email as to
others who are linkedin
and you can connect
with them

Actions
 Know how to search
 Know the “rules” in terms of your profile
 Look at groups, company pages and other tools
 Understand time vs reward

Its not about the software….

Linkedin vs Facebook......
 V
S
Metaphor – a conversation on
Linkedin is akin to a business
meeting, a conversation on
facebook is more like a
conversation around a bbq.
Ensure your tone is right
dependent on the medium

How do you buy a bike…the new way
Peer recommendations….

- scroll to the bottom
Facebook © 2010 · English (US) About · Advertising · Developers · Careers · Privacy · Terms · Help

A huge ability to target
your audience using this
means

I want to find java developers
in Dublin
 I want to only search Facebook
 I want to look for words like Association or Group
 I want it to be specific to Dublin
 I want the word java and
 I do not want jobsites
 linkdomain:facebook.com (group OR association OR organization) “Java
Developer" AND Dublin –jobs
Its one thing to find the
group, now you need to
understand how you can
connect with them – they
don’t want a sales pitch

I want to find java developers in Dublin

Jobsites that collate the
job boards are now also
able to collate facebook
jobs

Setting up a Facebook page
Anyone
There?

Uses:
Its as realtime as you get –
twitter is faster than the
Reuters News Service
Maybe companies (eg Eircom)
now use it for customer care

Don’t mistake your view vs the view
Forget how many followers
Ashton has it’s the fact that if
he recommends something on
twitter – people will buy it! He
is a product placement’s
dream on twitter

How to use it for recruitment
1. The “Long Game” – get people to follow you and want
to listen to what you have to say;
2. Use to post jobs;
3. Use it to find candidates on line who are “tweeting”.

Jobs in Cork search on Twitter

It works but it can be hard work….but it will get easier

Just before you think the
old media is dead….
http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=player_embedded
Newspaper advertising
may not be at the end of
the road – it just needs to
combine with new
technology – check out
this great ad from Axa.

Final tips…
1. Mastery
2. It’s all online!
3. ROI
Master one tool as opposed
to learning everything at once
Remember all the information
is online
Be clear on measuring the ROI
– how much time is all this
taking?

Why did Cpl run this?
While anyone working as a
recruiter can use these tools,
we have access to our own
database of over 700,000
candidates which makes it
easier for us to use this in
tandem with social media
tools

We can find you the guy
at the end of the earth

Send any feedback to
peter.cosgrove@cpl.ie

Thank You for attending our event on
‘Social Media in Recruitment’
ANY QUESTIONS?

What Cpl do…
Professional
Services Recruitment
Healthcare Recruitment
Light Industrial
Recruitment
Recruitment Outsourcing
Career
Management
& Training
Managed Services/ Master/
Neutral Vendor
….in Ireland and internationally

Recruiting using Social media Cpl

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