Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.

1. Social Media The Journey Begins

5. Resource Availability http://www.slideshare.net/pcmcreative

9. New horizons… the new adventure

12. Media that is social http://www.myspace.com/shaddersonline

13. Online Social Media

14. Base Camp

15. What do you think it is?

16. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

17. The Internet Time Line Geek Stuff Business Stuff

18. Harnessing Collective Knowledge Rich User Experience More channels of Communication

20. The Web 2.0 Landscape Production Tools User Generated Media Filters

21. The Web 2.0 eco-system Alexa

23. Facebook Facebook’s competitors include MySpace , Bebo , Friendster , LinkedIn , Tagged , Hi5 , Piczo , and Open Social . By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase

24. Twitter Twitter’s competitors include Jaiku , Zannel , Chatterous , Twitturly , TwitterFone , LetsProve , and Plurk In one year Twitter has has grown from 500,000 to over 4 million users Twitter was launched in July 2006 Information from crunchbase

25. YouTube YouTube’s competitors include Truveo , seesmic , Fora.TV , Veoh , Crackle , Viddler , ScanScout , Flixwagon , And Facebook . In November 2006 YouTube was purchased by Google Inc In September 2008 YouTube Hit 100 Million U.S. Viewers Information from crunchbase

26. Before you go travelling

28. What makes you different? Identity Brand Personality Product Philosophy Ethics

29. Brand Consistency pcmcreative CJ

36. 3 Defining Concepts

41. Social Media Social Media in Plain English

43. The State of Facebook!

45. 6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members

46. Meta Groups

51. Telling people you are there! Join the conversation. Start the conversation .

55. Getting on the Web

56. Going Mobile

57. 0845 040 6699 Voice to Text

59. Making it mobile Flixwagon Qik

62. Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally Ad my website is OurManInside.com

63. Vantage Point… take a look around

65. The Internet Journey The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths. The path of least resistance

67. Badges & Widgets Badges & Widgets

68. Integration - Push and Pull RSS in Plain English What is RSS? How useful it is?

69. An RSS feed http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml

70. Online Social Media

73. Back to Base Camp

78. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time

80. Questions www.pcmcreative.co.uk