The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol.
Slide ONE: Hashtag the Audience - #BAFA13
Slide TWO: 7 Roads of Social Media
Slide THREE: Overview
Slide FOUR: Watching your audience Grow
Slide FIVE: Crossing the Streams
Slide SIX: Tweetdeck example
Slide SEVEN: Tweetreach
Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901
Slide NINE: Audience Europe Network
Slide TEN: AEN Resources
- Social Media & Digital Comms
- Organisational Change & Audience Focus
- Outreach and Engagement
- Audience Segmentation
Slide ELEVEN: National Theatre of Wales
Slide TWELVE: NTW Network
Slide THIRTEEN: Setting out your stall
Slide FOURTEEN: Changing the perspective
Slide FIFTEEN: Ambient Network engagement
Slide SIXTEEN: Pay Off
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
How technology can help with audience engagement.
1. Hashtags enable the tracking of
media and conversation before,
during and after your event.
Hashtags link
conversation threads in
Twitter.
The tag can be used in blogs.
Tags are searchable in Search Engines
How technology can help with audience engagement
#BAFA13 by Caron Lyon @pcmcreative
#
2. Attract New Audience
Audience Support
Audience Retention
Team Development
Analytics & Data Capture
Organisational Productivity
Establishing Authority
Focus Social Media strategy & thinking
on these 7 areas.
8. Big Data
Every day, millions of people check in on Foursquare.
This is a year's worth of check-ins in New York City and Tokyo
and plotted them on a map.
Each dot represents a single check-in, while the straight lines link
sequential check-ins.
What you can see here represents the power of check-in data on
Foursquare, every city around the world pulses with activity
around places every hour of every day.
17. Monica SWA for Festivals
(Social Web Assistant)
£75 2hr session you me and your notebook/voice recorder
£75 per month 1hr 1 - 2 - 1 or telephone time
or... x2 2hr blogging hot desk access opportunities
Monica works with you.
What do you need?
Tweet me @pcmcreative to book a chat
Moving Forward