Anybody should be able to understand what kind of personal data are gathered, used and shared by digital services and device she uses. Unfortunately even data transparency initiatives are technology-driven and fail in increasing the awareness of non-expert users.

1. nudge by design
2015, November 17
Data Transparency Lab Conference
Cambridge, MIT Media Lab
Paolo Ciuccarelli
DensityDesign Research Lab
@pciuccarelli @densitydesign

2. design as a human-centric discipline

3. the shift from object to user as
the subject of design
“
- Redstrom, 2006

4. the user’s experience (journey)
with the data

5. awareness

6. awareness = understanding + empathy
(mind + soul)

7. emphatic design / emotional design

8. empathy through aesthetics
Private Data Made Public
Seven Days of Car Sharing, DensityDesign Lab, 2014

9. empathy through rhetorics (metaphors)
Visual Explanation
The Tracker Guide to the Cloud, DD Lab, DMI, Citizen Data Lab, 2012

10. raw.densitydesign.org
empathy through usability
Empowering people via UX

11. empathy through pleasantness
Empowering people via UX
raw.densitydesign.org

12. empathy through usability
The 2015 Innovation By Design Awards: Data Visualization
raw.densitydesign.org

13. My Digital Shadow Workshop - Politecnico di Milano, 2015
empathy through user experience
(Personal) Data Gamification

14. barriers
the aesthetics of anonymity

18. The Deep Web, Politecnico di Milano, DensityDesign Lab

19. Silent Circle, Blackphone

21. empathy by ethics
nudge by design
x

23. attractive things work better
“
- Norman, 2003