Assignment #3 Bread

1. Hi, I’m Phillip
I live in Perú
This is a compilation of bread pictures with
some comments and ideas

2. Bread in Perú

 First I’d like to give you
a quick glimpse of the
«Bread situation» in my
country
 Bread is sometimes
considered the main
course of a meal. You
usualy say that you ate
«Pan con _________»
(Bread with, ham, jam,
cheese, or whatever)

3. Bread in Perú
  There are a lot
kinds of bread
preparations as
you can see.
 There are also a
lot of bread made
with potato and
sweet potato flour
which ends up
being even more
nutritious and
tasty than regular
flour.

4. Bread in Perú

 Because of the great
variety of ingredients
many kinds of
peruvian breads are
now going global.
Last year the
peruvian team ended
up in the top places
of the world bread
competeion.

5. Bread in Perú

 «Pan Wawa» is one
of the most common
bread types that you
can find near the
mountain regions of
south america. Peru
has the World
record for biggest
Wawa pbread in the
world.

6. Fun Fact

 The most common bread
in Lima (Perú’s capital) is
called «Pan Frances»,
which means french bread.
Funny thing is that it has
nothing to do with France.
and «Pan Frances» doesn't
exists in France.

7. Steve Jobs once said...
 is just connecting
 Creativity
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something. It seemed
obvious to them after a while.
That's because they were able to
connect experiences they've had
and synthesize new things.
 **The next slides even though are not my ideas, gave
me some more ideas which I further expanded.

8. 

9.  Branded toasts

 Imagine the potentional
for:
 McDonalds
 Wendy’s
 Kraft
 StarBucks
 Kellogs
 Any new franchise
character that wants to
be promoted

10. 
 Why limit it
ourselves to toasts
 You can
experiment with
shapes and
patterns
 Some ideas:
 Pyramid bread
 Spheric bread
 Building shaped
bread

11. 
 This one got me
thinking about the
normal things that
you eat in a breakfast
and how children
know what is good
breakfast.

12.  Imagine a breakfast meal
made with farm animal
shapes which constitute a
 family
 Bread shaped as a bear
 Eggs shaped
 Bacon shaped like pigs
 Orange juice glass shaped
liek a fox
 Children would know that a
«complete» breakfast needs
all members of a family.

13.   Happy
toasts…
 Random idea
:p

14.  This is self-
explanatory
  What about:
 Iron shaped toasters
 Weight lifting
toasters
 Telephone shaped
toaster
 BBQ shaped toaster
 Coffin or graveyard
themed toaster
 Jail themed toaster
that leave striped
bars on your toast

15.   I haven’t seen this in
many places. But a
bakery that only makes
BreadSlippers could be a
big hit.
 The spansih word for
slippers is «pantuflas».
Which could also be a
word game «Pan-Tuflas»
(«Pan» means bread)

16. 
 Now this could be
my new favorite
lunchbox. Just
replacing the rice
in sushi rolls with
bread.

17.  That green part
actually looks like
Ice cream and got
 me thinking
 Why not foucsing
in bread as a
dessert (sweet)
rather than a salty
companion
 Bread can be
sweet and can go
with chocolate,
ice cream, fruit,
jelly, M&Ms,
Skittles…

18. Packing ideas


19.  Now imagine:

 Zombie bags with
bread shaped like
brains
 Toad (Super Mario
character) bags with
bread shaped like a
mushroom head
 Alien bag, bread
shaped like antenas

20. 

21. 

22. 

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24. 
 In Mexico this would
be a hit.
 You could also have
enchilasa

25. Random Breadscope


26. Random Breadscope
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27. Random Breadscope
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28. Random Breadscope
