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Facebook Intro
1.
全球最受歡迎的社交網站
2.
創辦人 馬克‧扎克伯格 26
歲 畢業於 美國哈佛大學
3.
名稱的由來 名字
Facebook 來自美國大學傳統的「花名冊」。 美國的大學和預科學校把這種印有學校社區所有成員的「花名冊」,發放給新入學或入職的學生和教職員,協 助大家認識學校內其他成員。
4.
發展過程
5.
用戶功能 建立個人檔案 尋找舊同事朋友
分享相片 分享網上消息 組織群體活動 加入共同興趣或背景的群組
6.
「朋友」互動 輸入你的近況、分享、介紹的網頁 公眾分享的壁報板
7.
回應「朋友」的分享和近況 如何回應朋友的活動、相片、文字分享 ?
讚好 (Like) 回應 跟你的其他朋友分享
8.
Facebook 的普及性
全球用戶 316,402,840 香港用戶 2,454,800 ( 78% 為 34 歲以下)
9.
Facebook 的社會影響力
5.8 萬人 facebook 反加價 「 I’m Leavin’it 」 ( 明報 ) 2010 年 3 月 14 日 麥當勞的外賣叫做「麥麥送」,但食客感受到的卻是「麥麥加」。早前有人在 facebook 設立群組,名為「反對《麥當勞》經常無聲無色地加價」,至今已多達 5.8 萬人為該頁的粉絲 ... 麥當勞未有回應上述的通告是否真實,但顧客對麥當勞悄悄加價已極為不滿。
10.
Facebook 的社會影響力
號召集體自殺群組, 188 人參與 -> 警方介入,群組被關閉
11.
Facebook 在基督教圈子
教會、團契 機構 福音事工 信仰分享
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