PCH Launchpad

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PCH

Business Design

PCH LaunchPad
Light Engineering
Development

Starts In Your Head
Spreads to the world.

Flexible Scope
Fixed time, resources, budget.

Rinse and Repeat
Design. Use. Analyze. Start Over.

LED MEN
World’s Leading Web 2.0
Developers and Designers.

Power of 3
1 Designer. 1 Developer. 1 Sweeper.

Embrace Constraint
Not enough: money, time, people.

Ignore Details Early On
Work from large to small.

Just Wing It
Don’t ﬁx tomorrow’s problems today.

Make The Call
Avoid preferences for the user.

Less Features
Less options, people, meetings.

Scope Down
Better to have half a product.

Open Source
Ruby On Rails. Cloud Computing.

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PCH Launchpad

1. PCH LaunchPad Light Engineering Development

2. What is LED?

3. A Cheetah on steroids.

4. Why do we need LED?

5. Because we want to dominate the world.

6. Where is LED done?

7. Starts In Your Head Spreads to the world.

8. When do we begin LED?

9. Now.

10. Who is involved in LED?

11. You Think It We make it.

12. 37 Signals Agile Development Principles

13. 60 Days To Launch

14. Flexible Scope Fixed time, resources, budget.

15. 4 Sprints 2 weeks x 4

16. Agile You can change your mind.

17. Rinse and Repeat Design. Use. Analyze. Start Over.

18. Small Team Cheap & fast changes.

19. LED MEN World’s Leading Web 2.0 Developers and Designers.

20. Power of 3 1 Designer. 1 Developer. 1 Sweeper.

21. Embrace Constraint Not enough: money, time, people.

22. Ignore Details Early On Work from large to small.

23. Just Wing It Don’t ﬁx tomorrow’s problems today.

24. Make The Call Avoid preferences for the user.

25. Less Features Less options, people, meetings.

26. Prioritize What’s really important?

27. No to all but most crucial features.

28. Hold The Mayo What is not being used?

29. Scope Down Better to have half a product.

30. Open Source Ruby On Rails. Cloud Computing.

31. The Point Is to make things. Fast.

32. The Timeline

Hinweis der Redaktion

LED is a development methodology that gets projects done way faster than before.
The quick development nature of LED encourages the strategy and marketing teams to come up with creative web and mobile application ideas.
Ideas are generated inside of PCH. Development is done globally.
Now!
Now!
You, as the business owners will come up with ideas. We, as the development team will make it happen.
Basecamp. Ruby On Rails.
Fixed timeline. Not 59. Not 61. Exactly 60 days.
Iterative process. Frequent iterations to get it right.
We have a global network of social web, mobile and game designers and developers who are considered leading experts in their respective areas.