The second webinar in our Communications training series. Organizations who participated in 2012 share what worked best for them.

2. The PCG Un-webinar
Collecting ideas and best practices from the field
November 2, 2012
Suzanne Lagoni, Heather Beatty and Ken Miller (Bean’s Café)

3. Covenant House
• Set a financial goal; Covenant House’s goal was about
double the first year’s revenue
• Integrate PCG in all fundraising activities and messages
throughout the year
• Make PCG a call to action in their kick-off event
• Make PCG info available in all E-communications
• Run campaign information throughout the year
• Use social media to communicate PCG
• Ask donors to “pledge” to PCG during a special event

4. Bean’s Cafe
• Developed a strategy – what we’re going to do long-
term to increase donors and amount raised.
• Worked for intense exposure just before January 1.
• Time is a critical resource.
• Sent postcards, they’re more economical.
• Did PSAs – free, 30-seconds.
• Email e-blast up to 4,000 recipients.
• Email signatures.
• Place message on incoming call system.
• Splash page on your website.

5. Food Pantry Wasilla
• Small staff
• Collaborated with other nonprofits in the Mat-Su
Valley to purchase local advertising
• Developed a Facebook promotion
• Used radio and newspaper messaging
• Coordinated promotion activities with other
local organizations to spread the work

6. CCS Early Learning Center
• Want to make sure clients/families have the
information about PCG so they can decide
whether to give
• Set a goal of $25 for every child enrolled (320
children currently enrolled)
• Using electronic reader board to promote PCG
and Mat-Su PCG collaboration
• Email blasts include PCG info (1 in December, 3
or 4 more during filing period)

7. Alzheimer's Resource Agency
• Used Twitter and Facebook
• Included PCG in every newsletter
• Included a thank you in the newsletter
• Created a tent card for distribution
• Worked with a local business that is willing to
offer matching funds for employee donations

8. Collaboration
• Collaboration by geography, by cause type, by service
type, etc., can help propel activity and awareness
• Shared resources such as a collaborative social media
campaign via Facebook to build awareness

9. Collaboration
• The local collaboration may energize local media to cover
PCG
• Orgs can talk about community-betterment when groups
collaborate
• Other benefits of collaboration is to raise awareness among
local groups of each other

10. When to promote PCG
• Performance data shows that the first half of
January is the most active filing period.
• Plan promotional activities to take advantage of
this window.

11. Matching dollars
• See if you can find a local business to offer a match for
every dollar raised (or a portion).
• Some businesses like ConocoPhillips, Wells Fargo and BP
already match employee gifts through PCG – remind your
donors in case their employer will match their gift.

12. Communicating effectively
• Make financial goals easy to understand:
– “We are trying to raise $25 per child/client.”
• Focus – always – on community impact:
– “We use our Pick Click Give dollars, to support our summer camp. This
year we’re receiving $3,900. 66 individuals chose to give to us though
Pick Click Give for a total of $3,900, and what that means, next year 26
area kids get to go to summer camp, and just enjoy the outdoors in a
week long summer day camp. These children would not normally be
able to go to camp, so what we used our Pick Click Give dollars is for a
scholarship fund so kids can go to camp.” Comment by
JosselynO’Connor with the Kenai Watershed Forum, on KSRM radio

13. Upcoming webinars
• Find previous webinar slides at PickClickGive.org, Information for
Organizations, Bright Ideas
• Tuesday, November 13 – 3:00 to 3:30
– Social Media I – For organizations that have just started using
tools like Facebook and Twitter.
• Monday, November 19 – 3:30 to 4:00
– Statewide Marketing Campaign – a “sneak peak.”
• Tuesday, December 4 – 11:30 to 12:00
– Social Media II – For organizations that regularly use tools like
Facebook, Twitter, YouTube, etc.

14. Upcoming webinars
• Wednesday, December 19 – 3:30 to 4:00
– Telling Your Story – Learn powerful ways to share your story
with people who care about your cause.
• Tuesday, January 8– 12:00 to 12:30
– Public Relations – Learn how to use media and other outreach
tools to enhance your participation.
• Wednesday, March 6 – 2:00 to 2:30
– Preparing for a Final Push – Hear a campaign update.
• Thursday, March 28 – 11:30 to 12:00
– Wrapping It Up – The statistics as we know them.

15. Thank You!!