12. MEASUREMENT GOALS
&
CONVERSATION TEAM
&
TOOLS
LISTENING
CONTENT
13. Goals
What are your organizational goals?
How can social media help?
How will you know if you’ve succeeded?
TOOL: The SMART Chart (www.smartchart.org)
14. Goals
Engage new audience for Season of Sharing
Share stories from the campaign
New Facebook users engaged
15. Team
• Who is going to do this work?
• Who has the bandwidth?
• What is the right voice?
16. tic ity
hen
A ut
Right Voice? Individuals
Pe r
son
alit
y
17. Team
Me
Intern
Voice was warm, thankful, neighborly
18. Tools
SET UP ACCOUNTS
• Facebook Page
• Twitter Account
HootSuite
• LinkedIn Company
or
• YouTube Channel
TweetDeck
• MySpace, Flickr, Google+,
FourSquare, Pinterest
• Facebook Cause
20. Listen
• Who are we listening to?
• Who are THEY listening to?
• Where are THEY talking?
• What are THEY talking about?
• TOOL: www.Attentive.ly
21. Audience
• Who do you need to speak with in order
to achieve your goals?
• Are they engaged in social media?
• Is social media the best way to
reach them? (And if so, which?)
22. Influencers
• Whose voices are the LOUDEST in your
field?
• Which of these are on social media?
23. Your
sweet spot
the interwebs
people social media
interested influencers
in your work
41. Holding good ideas up to the light
heath@lightboxcollaborative.com
415-518-2580
@hwickline
42.
43. Anatomy of a tweet
RT=Re-Tweet
@ indicates a specific Hashtag = category
account holder at twitter
URL links to featured item
Time Stamp
also indicates
software used
to send
44. URL Shorteners
Fit more into social media
http://www.worldculturepictorial.com/blog/content/
one-could-change-world-with-140-characters-twitter- 113
not-for-sale
http://bit.ly/fVja57 20