Alcance de la Web. Datos locales. 16 millones de usuarios en Argentina. Más del 50% del país conectado en 2011. Más de 40 millones de celulares.
74% of internet users--representing 55% of the entire adult population--went online in 2008 to get involved in the political process or to get news and information about the election. Pew Internet & American Life Project survey
* Nearly one in five (18%) internet users posted their thoughts, comments or questions about the campaign on an online forum such as a blog or social networking site.
* Fully 45% of internet users went online to watch a video related to the campaign.
* One in three internet users forwarded political content to others. Indeed, the sharing of political content (whether writing and commentary or audio and video clips) increased notably over the course of the 2008 election cycle. While young adults led the way in many political activities, seniors were highly engaged in forwarding political content to their friends and family members.
Caso histórico. El aprovechamiento de las aplicaciones de Internet por parte del comité digital de Obama conforma un caso único, y está a la altura (o supera) a las estrategias online de las principales marcas/empresas del mundo. Esta vez, la política, por lo general tardía imitadora de las tácticas y técnicas del marketing corporativo, marcó tendencia.
566M de presupuesto total
48% del presupuesto fue destinado a los medios de comunicación.
6% a los medios digitales
