Slides from an in-house workshop I gave at CV&A Consulting in Barcelona. They were looking to include user-centered design activities in their knowledge management and e-learning projects.

1. User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY CV&A Workshop, November 19, 2009

3. IxD - august 2009 © 2005-2009, Peter Boersma, peter@peterboersma.com

4. UCD Theory RESEARCH EVALUATE DESIGN

7. Theory =/= Practice

8. Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN reviews estimate position document process review optimize scope trends roadmap scenarios promote quality teams

9. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote quality teams reviews

10. Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS

12. Practice pitch BUSINESS optimize

19. Practice pitch BUSINESS optimize

21. Practice position trends roadmap scenarios STRATEGY

22. Strategy: Trends

23. Strategy: Positioning content sales community Core brand Big Competitor 2 Client 2011 Competitor Big Competitor 1 Compe-titor Comptetitor comptetitor subbrand BrandX Client

24. Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com

25. Strategy: Roadmap

26. Practice position trends roadmap scenarios STRATEGY

27. Practice DESIGN RESEARCH EVALUATE

45. Practice DESIGN RESEARCH EVALUATE

46. Practice pitch optimize BUSINESS

47. Business: Measure to Optimise Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate

48. Business: Experiment to Optimise

49. Practice pitch optimize BUSINESS

50. Practice estimate document process requirements scope MANAGE quality teams reviews

51. Manage: Estimate

54. Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!

57. Manage: Quality Use Cases  Test Scripts  Issues  Fixes Design & Implementation

58. Manage: Quality

59. Manage: Quality

60. Manage: Quality

61. Manage: Teams/skills

62. Manage : reviews Create Deliver

63. Manage : reviews Create Deliver Edit

64. Manage : reviews Edit Review Deliver Create

65. Manage : reviews Edit Deliver Review Prepare Review Technical Review Team Review Client Review Project Review designer designer’s senior project lead team reviewers responsible for signoff

66. Manage : reviews Edit Review Deliver Create

67. Manage : reviews Create Edit Project Approach Review Technical Approach Review Create Approach Review

68. Manage : reviews Edit Review Deliver Create

69. Manage : reviews Create Edit Project Evaluation Technical Evaluation Review Deliver

70. Manage : reviews Edit Review Deliver Approach Evaluate

71. Manage: Document Process

72. Very basic

77. somewhat complex

81. lists of deliverables

85. links between deliverables

89. beautiful diagrams

93. fully documented processes

98. Practice estimate document process requirements scope MANAGE quality teams reviews

99. UCD Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote

100. User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY CV&A Workshop, November 19, 2009