This document provides an overview of common user experience deliverables including pitching, estimating, positioning, researching users, designing concepts and prototypes, testing, and optimizing. It discusses how to summarize research findings with personas, sketch concepts rapidly, design specifications that match projects, and test early and often. The goal is to help teams create great experiences through a user-centered process tailored to their needs.

1. elements of
user experience
a tour of user experience deliverables
peter boersma
dev/haag, January 21, 2011

3. Adaptive Path helps teams and organizations create products and
services that deliver great experiences to improve people’s lives.
consulting
experience
research events
experience
design 4,000
participants
experience
strategy
r+d 20
countries
8
50
books
hundreds
of articles
c o n s u lta n c i e s
thousands
of readers

6. elements of
user experience
a tour of user experience deliverables

10. 2001

11. 2011

14. <real elements of
user experience
2nd edition>

15. more
elements of
user experience
a tour of user experience deliverables

16. ?

17. Design
Strategy Research

18. Business
Manage Strategy
Process
Evaluation Research
Design

19. Business
these
influence the
Manage User Experience Strategy
too!
Process
Evaluation typical Research
User-Centered
Design
Design

20. elements of
user experience
a tour of user experience deliverables

21. elements of
user experience
a tour of user experience deliverables

22. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept

23. Pitch Business Estimate
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept

30. pitching is all about
en-vision-ing
a tour of user experience deliverables

31. Pitch
Business Estimate
Scenarios

33. “many”
and
“a lot”
are good first guesses!

34. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible

35. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
+ 15 components
calculations we estimate
we need 320 hours
(explanations) (5x16 + 5x12 + 15x12)
risks but
we don’t know the
developer’s
documentation needs

36. 1. make estimates honest
2. use margins to wow client
a tour of user experience deliverables

37. Pitch Estimate
Business
Scenarios

38. Pitch Estimate
Business
Scenarios
Position
Strategy
Competition

39. Position
Strategy
Competition

45. “know your enemy”
(Sun Tzu, The Art of War)
a tour of user experience deliverables

46. Position
Strategy
Competition
Interviews
Research
Personas

47. business
stakeholders

48. ask
what is the idea?
will it help you reach your goals?
will customers accept it?
why now?
how fast can you move?
and find out value of answers

49. ask: what is the idea?

50. ask: why now?

51. and find out the value of answers

52. users

53. ask
who are you?
what do you use now?
how do you feel about it?
when is it a good/bad day?
what should it be like?
and find out value of answers

54. ask: who are you? etc.
Hardware Engineer
Can you please describe your role?
System Engineer
Field Application Engineer
Software Engineer
Board Engineer
Test Engineer
Quality Engineer
Component Engineer
Other Engineering role
Program/Project Manager
What information is most important to you? (1 = most important / 3 = third most important)
Purchase Manager
Purchaser
Sourcer
Rich Media (Videos, Interactives, etc.)
Price
Environmental Information
Sustainability
Block Diagrams (or other visualizations)
Application Information
Do you use social media as part of your job? General Product Information
0.00 0.50 1.00 1.50 2.00 2.50 3.00
Yes. I often use social media for
work.
I rarely use social media for work.
No. I never use social media for
work.

55. and find out the value of answers
What is the size of the organization where you work (all locations combined?)
Less than 10 employees
10 to 100 employees
100 to 500 employees
1,000 to 10,000 employees
10,000 to 100,000 employees
More than 100,000 employees

56. “you are not the user”
a tour of user experience deliverables

57. Interviews
Research
Personas

60. where do they come from?

66. find personas in the data
a tour of user experience deliverables

67. Interviews
Research
Personas
Design Sketch
Detailed Design Concept

69. Sketching with markers
Yellow marker
Look at me!
Sharpie markers
More attention Fat
Regular
Start here Small
Gray marker
Depth:
Pop forward
Push back

70. It’s not about HOW to sketch, but WHAT to sketch

77. you can never have
too many sketches
a tour of user experience deliverables

78. Design Sketch
Detailed Design Concept

80. www.BigDutchBank.com
is...
a personal, retail bank
where you learn about, configure and buy
products & services
alone, based on stories, or with an advisor

81. Life
Play Buy
Learn

83. flow: confirm appointment

84. express concepts as
sentence, model or flow
(or a mix)
a tour of user experience deliverables

85. Design Sketch
Detailed Design Concept

86. if
the level of detail
in your design specification
goes up like this:

93. then
it may be time to write more
formal design specification
documents

99. make design specifications
match the needs of the project
a tour of user experience deliverables

100. Test
Evaluation
Prototype
Design Sketch
Detailed Design Concept

105. use what you like:
paper, PowerPoint, Excel,
Axure, Flash or HTML,
but
prototype
a tour of user experience deliverables

106. Test
Evaluation
Prototype

107. observer
facilitator
participant

109. try any of these
remote usability testing tools

110. read this book

111. 1. test early & often
2. have a test strategy
a tour of user experience deliverables

112. Optimize
Beta
Manage
Scope
Test
Evaluation
Prototype

113. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contribute

114. 1. classify scope-items
2. select the winners
a tour of user experience deliverables

115. Optimize
Beta
Manage
Scope

116. Optimize
Beta
Manage
Scope

118. experiment
to learn what works
for your design
a tour of user experience deliverables

119. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept

120. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept

121. Roles
Steps Service Design
Process
Review Requirements
Roadmap

122. ?
A B

123. A 1 2 3 4 B
4a
2a
C 1 3 4b 5 6 D
2b
4c

124. na A P
rso M
Pe TE
SI
ir e- wire
fram
re qu es usabi
ts lity
m en test
re en design proto-
Sc principles
W
F LO type

125. u ire- design wire proto-
req ts principles fram
es
men type
A1 2 3 4 B
AP
s ona M n usabi
Per TE Sc ree lity te
st
SI
FL OW

126. user concept detailed prototype &
research design design evaluate

127. user
research
detailed
user design prototype &
concept
C
research design D
evaluate
prototype & prototype &
evaluate evaluate

128. rs ona
Pe

129. ?
A 1 2 3 4 B

136. wire
u ire- design fram
es proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
AP
s ona M usabi
Per TE n lity te
st
SI Sc ree
FL OW

137. don’t copy
a design process diagram;
create your own
user experience design processes

138. Roles
Steps Service Design
Process
Review Requirements
Roadmap

139. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Service Design
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Roadmap
Personas
Prototype
Design Sketch
Detailed Design Concept

142. <real elements of
user experience
2nd edition>

143. Questions?
peter boersma

144. elements of
user experience
a tour of user experience deliverables
peter boersma