Presentation by Peter Boersma about Design Processes for Web Projects, given at a meeting of the Dutch front-end developers club Fronteers.nl on January 11, 2010 in Amsterdam. Deals with business, strategy, project management, research, design and evaluation aspects of web projects.

1. Design Processes for Web Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY Fronteers.nl, January 11, Amsterdam

7. UCD Theory RESEARCH EVALUATE DESIGN

10. Theory =/= Practice

11. Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN reviews estimate position document process review optimize scope trends roadmap scenarios promote quality teams

12. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote quality teams reviews

13. Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS

15. Practice pitch BUSINESS optimize

22. Practice pitch BUSINESS optimize

24. Practice position trends roadmap scenarios STRATEGY

25. Strategy: Trends

26. Strategy: Positioning content sales community Core brand Big Competitor 2 Client 2011 Competitor Big Competitor 1 Compe-titor Comptetitor comptetitor subbrand BrandX Client

27. Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com

28. Strategy: Roadmap

29. Practice position trends roadmap scenarios STRATEGY

30. Practice DESIGN RESEARCH EVALUATE

48. Practice DESIGN RESEARCH EVALUATE

49. Practice pitch optimize BUSINESS

50. Business: Measure to Optimise Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate

51. Business: Experiment to Optimise

52. Practice pitch optimize BUSINESS

53. Practice estimate document process requirements scope MANAGE quality teams reviews

54. Manage: Estimate

57. Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!

60. Manage: Quality Use Cases  Test Scripts  Issues  Fixes Design & Implementation

61. Manage: Quality

62. Manage: Quality

63. Manage: Quality

64. Manage: Quality

65. Manage: Teams/skills

66. Manage : reviews Create Deliver

67. Manage : reviews Create Deliver Edit

68. Manage : reviews Edit Review Deliver Create

69. Manage : reviews Edit Deliver Review Prepare Review Technical Review Team Review Client Review Project Review designer designer’s senior project lead team reviewers responsible for signoff

70. Manage : reviews Edit Review Deliver Create

71. Manage : reviews Create Edit Project Approach Review Technical Approach Review Create Approach Review

72. Manage : reviews Edit Review Deliver Create

73. Manage : reviews Create Edit Project Evaluation Technical Evaluation Review Deliver

74. Manage : reviews Edit Review Deliver Approach Evaluate

75. Manage: Document Process

76. Very basic

81. somewhat complex

85. lists of deliverables

89. links between deliverables

93. beautiful diagrams

97. fully documented processes

102. Practice estimate document process requirements scope MANAGE quality teams reviews

103. UCD Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote

107. So:

109. make an impact on the business

110. link to strategy in your design decicions

111. document your work and work process

112. promote the results

115. MORE Peter Boersma

117. Design Processes for Web Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY Fronteers.nl, January 11, Amsterdam