Weitere ähnliche Inhalte Ähnlich wie Why Your Business Needs to Get Visual (20) Kürzlich hochgeladen (17) Why Your Business Needs to Get Visual1. Why Your Business Needs
to Get
Visual
Copyright © 2013 re:DESIGN. All rights reserved.
2. Communications and
the way we digest information
are going through
nothing short of a sea change.
•
The shift to the visual is evident
everywhere we look, in all media.
•
Visual content is the perfect answer
for our hurried schedules and
busy, hyper-engaged lives.
Copyright © 2013 re:DESIGN. All rights reserved.
4. Visuals are social —
they stimulate conversation
and play well with today’s
social platforms.
•
Facebook, Twitter, Google+ and
even LinkedIn are becoming
more visually-oriented.
•
Pinterest and Instagram
are built entirely around visuals.
Copyright © 2013 re:DESIGN. All rights reserved.
7. Snackable content is
quickly and easily understood.
•
Visual “sound bytes”
are the perfect meal-on-the-go.
•
Visuals satisfy our
short attention spans
and distracted lives.
Copyright © 2013 re:DESIGN. All rights reserved.
8. an desc
th
r
e
Textual DescriptioN:
A closed plane curve
consisting of all points
at a given distance
from a point within it
called the center.
h easier
to
uc
it. It is m
e
ib
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ow a cir
cl
sh
10. “
“
A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner
Photos are
twice as likely to be
shared on Facebook as
text-based posts.
MandLoys.com
Copyright © 2013 re:DESIGN. All rights reserved.
11. If people like what they see,
they’ll be more likely to share your content,
exposing your business to new markets.
•
The more sharing, the more engaging —
and only good things can come from that.
•
Service this need to share and you are
helping while you are promoting.
A social good, marketing win-win.
Copyright © 2013 re:DESIGN. All rights reserved.
13. Neurological studies prove that
visuals light up those parts of our brains
responsible for our deepest feelings.
•
They tap into our most primitive selves
and inspire powerful emotions.
•
Trigger that and you’ve tapped into
forming memories and bonds that last.
Copyright © 2013 re:DESIGN. All rights reserved.
14. “
“
“
The brain processes
visual information
60,000 times
faster than text.
3M Corporation, 2001
65%
93%
of communication
is nonverbal.
Psychologist Albert Mehrabian
of the population are
visual learners.
Kranzler, 1999
Copyright © 2013 re:DESIGN. All rights reserved.
16. Once someone is
emotionally vested in your business,
the broader story can be told.
•
You need to open the door
before you can walk through it.
•
Visuals are not frivolous —
they capture our attention and then
point the way to more content.
Copyright © 2013 re:DESIGN. All rights reserved.
18. Never underestimate
the opinions formed in those
first precious seconds.
•
Whether we want to admit it or not,
we do judge a book by its cover.
Copyright © 2013 re:DESIGN. All rights reserved.
20. The same way people are
naturally attracted to beauty and positivity,
we are also attracted to visuals.
•
They excite us, they inspire us,
they soothe us, and they engage us.
•
We pay attention to them,
believe them, and remember them.
Copyright © 2013 re:DESIGN. All rights reserved.
23. Visuals can be easily seen
and understood on small screens,
which make up more and more
of our digital interactions.
•
Reading is especially difficult
on mobile devices.
•
Visuals are the perfect solution for
communicating quickly and viscerally.
Copyright © 2013 re:DESIGN. All rights reserved.
27. Make Your Business
CreatingSing of distinction
brands
by intersecting business with
With Design
design strategies that reach, engage
PAUL BIEDERMANN, Creative Director/Owner
and inspire people to action.
www.redesign2.com | redesign2@optimum.net
Copyright © 2013 re:DESIGN. All rights reserved.
Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.