The document discusses building and leveraging customer relationships. It proposes that relationships are strategic and should be measured, quantified, and used to increase revenue opportunities. A 7-step process is outlined for developing relationship engagement plans, including understanding the situation, measuring relationships, identifying key people, assessing relationships, analyzing findings, determining goals and initiatives, and implementing the plan. Workshops are suggested to demonstrate how to improve relationship coverage, communicate more effectively, and provide differentiated value to customers.