Honda

[object Object],[object Object],[object Object],[object Object],Multimedia University, Malaysia

A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video

Environmental Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environmental Analysis - Political

[object Object],[object Object],[object Object],[object Object],[object Object],Environmental Analysis - Political

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environmental Analysis

On the other hand - Excess supply (due to foreign imports) has led to spending heavily on marketing and new product design. - Oil crisis & economic situation of some European countries have made a new increasing market for small and fuel-efficient cars. Environmental Analysis- Economic

Environmental Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Environmental Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy Products Automobiles, trucks, motorcycles, scooters, ATVs, electrical generators, robotics, marine equipment, jets and jet engines, and lawn and garden equipment.

European Market Four large European markets : 1. UK ( 20 models) 2. Germany (16 models) 3. Italy (11 models) 4. France (9 models)

Global Supply Network of Autos

Pricing Strategy ,[object Object]

Distribution Channels ,[object Object],[object Object]

Promotion Mix ,[object Object],[object Object],[object Object],[object Object]

Major Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Image in Europe Honda Daewoo Hyundai Toyota Audi Volvo Peugeot BMW DMC Fiat GM, Ford VW Renault Low High High Brand Image Breadth of product

[object Object],[object Object],[object Object],[object Object],[object Object],High Context Low Context

Low context High context Contextual Background of Various Countries Japanese Arabian Latin American Spanish Italian English (UK) French English (US) Scandinavian German Swiss EXPLICIT IMPLICIT

Marketing Mix Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix Problems ,[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object],[object Object],High Context Low Context

Honda

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