ข้อมูลภาพรวมของ ICT ขปะ

2. ʾ 2554 ʾ 2555

3. ʾ 2554 ʾ 2555
Thailand ICT Market 2011 and Outlook 2012
F
ISBN 978-616-12-0053-4
F 1( 2555)
. . 2555 .. . . . 2537
F F F F
F F
F F F F ( F )
F F F F
F ˈ F F F
Copyright©2012 by:
National Science and Technology Development Agency
Software Industry Promotion Agency (Public Organization)
:
ˁ F F
F
112 F
12120
F 0-2564-6900 F 2353 0-2564-6860
http://www.nstda.or.th/prs/
F F F F ( F )
120 F 3 9 F
F
F F F 10210
F : 0-2141-7100 : 0-2143-8051
F http://www.sipa.or.th

4. A1 A6
F F F 1-1 1-23
2-1 2-35
F F F F F 3-1 3-17
4-1 4-13
5-1 5-4

5. ʾ 2554 ʾ 2555
(ICT Market Overview)
F F F F (NECTEC)
F F (NSTDA) F
F F F ( F ) (SIPA) F F F F
(ATCI) ˆ (TESA)
(TCA) F (ATCM)
F F (NBTC) F
(Information and Communications Technology:
ICT) ʾ 2554 F ʾ 2555 F F
F ˈ F F F F F
ʾ 2554 ˈ F
F ʾ F ʾ 2549 ˈ F ICT
F F F F (Computer Hardware) (Communications)
F F F F (Software and Software Services)1
F F 2554 2555 F F
(In-depth Interview) F (Key players)
F F F F F F
F F F F ʾ F F
F F F F
1 ʾ 2554 F F ICT F F F
F F (Computer Services) F ʾ F F F F F
F F F F F F F ˈ F F
F F (Software and Software Services)
A-1

6. ʾ 2554 ʾ 2555
ʾ 2554 F F
F F ʾ ˈ F FF F F ICT
F F F F ʾ F F
F F F ICT
F
ICT F F F
F
F F2 F ICT ʾ F ʾ
F F F F F ʾ
F F ICT 531,853 F
ʾ 2553 F 6.33 F F F F F
F F F F ˈ F 76.9 ( F 4 F
) F F F F F F F
F F F F 17.6 5.5 F ICT
F ʾ 2555 ICT ʾ 2554
F F F F F F F
F F F F F
F IT F F F IT
ˈ ˆ F ICT ʾ 2555
F 11.2 ˈ F 5.9 F
2 F F F F F F F
3 ICT ʾ 2553 F F
606,213 F F F ICT ʾ 2554 F 12.3
A-2

7. ʾ 2554 ʾ 2555
A-1: F ICT* ʾ 2554 ʾ 2555
F (F ) F ICT (%) (%)
2554 2555f 2554 2555f 53/54 54/55
1.Computer Hardware 93,589 112,705 17.6 19.1 2.9 20.4
2.Communication 408,846 444,385 76.9 75.1 6.9 8.7
3.Software & Software
Services** 29,418 34,481 5.5 5.8 10.1 17.2
ICT 531,853 591,571 100 100 6.3 11.2
:* F F F ʾ 2554 F F
F F F F F
** F F F F F ˈ F F F F F F Embedded
System Software
IT (Information Technology: IT) ( A-2)
F F F F F F (Data Communication
Equipment) F F F F F IT ʾ 2554
F 155,549 F F ʾ 2555 IT F F 18.7
F ˈ 182,327 F
A-2: F IT* ʾ 2554 ʾ 2555
F ( F ) F IT (%) (%)
2554 2555f 2554 2555f 53/55 54/55
1.Computer Hardware 93,589 112,705 61.0 61.8 2.9 20.4
2.Data Communication
Equipment 30,542 35,141 19.9 19.3 10.7 15.1
3.Software & Software
Services** 29,418 34,481 19.2 18.9 10.1 17.2
IT 153,549 182,327 100 100 4.9 18.7
:* IT = F F F+ F F + F F F F
** F F F F F ˈ F F F F F F Embedded
System Software
A-3

8. ʾ 2554 ʾ 2555
F F F IT F ʾ 2554
F F F F F F F 61
F F F F F F F F ˈ
F 19.9 19.1 FF F F F F F
IT IT
F F Wireline Wireless F F
( F F )
A-3: F F F ICT ʾ 2554 F F
F (F ) F (%)
F F F F
Government Corporate SOHO* and Total Government Corporate SOHO* and Total
and State Household and State Household
Enterprise Enterprise
1.Computer Hardware 12,714 24,612 56,263 93,589 13.6 26.3 60.1 100
2.Communication** 162,720 246,126 408,846 39.8 60.2 100
3.Software &
Software 9,149 20,269 NA 29,418 31.1 68.9 NA 100
Services***
: * SOHO = Small Office and Home Office
**
(Communication) F F F ICT
F ˈ 3 F F Corporate, Small Office and Home Office (SOHO) and
Household Operator F F F F F F F
F F F F F F FF F
Corporate F F F F
F
*** F F F F ˈ F F F F F
F Embedded System Software
F F F ICT ʾ 2554 F F
(Government and State Enterprise) (Corporate)
(SOHO and Household) A-3 F
A-4

9. ʾ 2554 ʾ 2555
F F F F F ICT F F
F F F ( F 60) F F
F F FF 246,126 F F
FF F F F F 56,263 F
F F F F F
F F F F F F
A-4: F F F IT ʾ 2554 F F
F (F ) F (%)
F F F F
Government Corporate SOHO and Total Government Corporate SOHO and Total
and State Household and State Household
Enterprise Enterprise
1.Computer Hardware 12,714 24,612 56,263 93,589 13.6 26.3 60.1 100
2.Data Communication
26,751 3,821 30,572 87.5 12.5 100
Equipment*
3.Software & Software
9,149 20,269 NA 29,418 31.1 68.9 NA 100
Services**
:* F F (Data Communications Equipment) F F F
ICT F ˈ 3 F F Corporate, Small office and
Home Office (SOHO) and Household Operator F F F F F F
F F F F F F F F FF
F F Corporate F F F F
F
** F F F F ˈ F F F F F F
Embedded System Software
FF F F IT ( A-4) F ʾ
2554 ˈ F FF F F 87.5
26,751 F FF F F F F
A-5

10. ʾ 2554 ʾ 2555
F 12.5 3,821 F FF F
F F F ˈ F F F F F
ˈ F F F F F F ˈ F FF
F F F( F 60.1 FF ) F
F F ˈ F F F
ˆ F F F F F
F F F F F F
F F F F F F F F
F F F F F ˈ F
F F F F
A-6

11. ʾ 2554 ʾ 2555
F F F ʾ 2554 F F ˈ 3 F
F F
1. F (System)
2. F F F (Personal Computer: PC)
3. F F F F (Peripheral)
F F
F ʾ 2554 F 93,589 F
ˈ ʾ 2553 F 2.9 F ʾ 2555
F F ʾ 2554 F 20.4 ˈ F
112,705 F ( 1-1)
1 1: F F F F
ʾ 2553 - 2554 ʾ 2554
2.9
1-1

12. ʾ 2554 ʾ 2555
F F F ʾ 2554 F ʾ F F
F F 4 ʾ F
F F F
F F F1 FF F 1 3
2
ʾ F F F F IT
F FF
F F F F
F F F F
F IT F F F 1 3
F F (Cloud Computing)
(Virtualization) F F F F F
F F F (Tablet PC) F
F F
F F F
F F F F F F F FF
F F IT F F
F F F F F F IT F
F F F
F 3G F (800 MHz.
3
900 MHz.) F ʾ ʾ 2554 F F F ˈ
ˆ F F FF F F F F
F F (Social
Network Marketing) ˈ F ʾ F ˈ F F
1 ˈ F F F F F ˈ F F
2 F . F 4 ʾ 2554 ʾ 2555.
2555.
3 F . F ʾ 2555 F F F F 38% F
170,000 F F http://www.thaipr.net/communication/385642
1-2

13. ʾ 2554 ʾ 2555
F F F F F F F ˈ F F F F
F F F F F F
F
F F ʾ 2554 F F F
F ˁ F F F ˁ
F F F F F F F F
F F F
4 F F F F F F F
F F F F F
F ˈ F F F F
F F F F F ˆ F
F F F F F F F F F F
F F F4 F FF ˈ
F F F F F F F F ʾ
2554 F F F F F F F 70.6 ˈ
F 66,120 F F F F F F F F F F
19.8 ˈ F 18,539 F F F F F 9.6
ˈ F 8,930 F ( 1-2)
4 F. F F F F F F F F F .
26 2554.
1-3

14. ʾ 2554 ʾ 2555
1 2: F F F F F ʾ 2554
F F
F F F F F F F F ˈ F
F F F F F F ( 1-1)
1-4

15. ʾ 2554 ʾ 2555
1 1: F F F F ʾ 2553 2554 ʾ 2555
ʾ 2553 ʾ 2554 ʾ 2555f
Categories Avg. Price Value Avg. Price Value YTY (%) YTY (%) Avg. Price Value YTY (%) YTY (%)
Unit (Baht) (Mil. Baht) Unit (Baht) (Mil. Baht) in Quantity in Value Unit (Baht) (Mil. Baht) in Quantity in Value
1 System NA NA 8,320 NA NA 8,930 NA 7.3 NA NA 9,960 NA 11.5
1.1 Large scale systems NA NA 720 NA NA 770 NA 6.9 NA NA 860 NA 11.7
1.2 Medium scale systems NA NA 1,800 NA NA 1,950 NA 8.3 NA NA 2,200 NA 12.8
1.3 Small scale systems NA NA 2,980 NA NA 3,200 NA 7.4 NA NA 3,500 NA 9.4
1.4 Special Purpose Equipment NA NA 2,820 NA NA 3,010 NA 6.7 NA NA 3,400 NA 13.0
2 Personal Computer 3,180,000 NA 54,780 3,820,000 NA 66,120 20.1 20.7 5,850,000 NA 82,800 53.1 25.2
2.1 Desktop PC 1,290,000 16,000 20,640 1,320,000 16,000 21,120 2.3 2.3 1,200,000 15,500 18,600 -9.1 -11.9
2.2 Notebook/Netbook 1,890,000 18,500 34,140 2,020,000 18,000 36,360 6.9 6.5 2,250,000 18,000 40,500 11.4 11.4
2.3 Tablet PC* - - - 480,000 18,000 8,640 - - 1,500,000 14,000 21,000 212.5 143.1
2.4 Tablet PC (One Tablet PC Per Child) - - - - - - - - 900,000 3,000 2,700 - -
3 Peripherals NA NA 27,815 NA NA 18,539 NA -33.3 NA NA 19,945 NA 7.6
3.1 Monitor LCD & LED 1,600,000 3,900 6,240 1,100,000 3,500 3,850 -31.3 -38.3 900,000 3,500 3,150 -18.2 -18.2
3.2 Printer** 1,530,000 NA 4,305 1,652,500 NA 4,559 8.0 5.9 1,788,000 NA 4,669 8.2 2.4
3.2.1 Dot Matrix 57,000 9,500 542 56,500 8,500 480 -0.9 -11.4 55,000 8,200 451 -2.7 -6.0
3.2.2 Inkjet 1,160,000 NA 2,244 1,270,000 NA 2,493 9.5 11.1 1,395,000 NA 2,660 9.8 6.7
3.2.2.1 Single Inkjet 440,000 1,500 660 430,000 1,500 645 -2.3 -2.3 385,000 1,400 539 -10.5 -16.4
3.2.2.2 Multifunction Inkjet 720,000 2,200 1,584 840,000 2,200 1,848 16.7 16.7 1,010,000 2,100 2,121 20.2 14.8
3.2.3 Laser 313,000 NA 1,519 326,000 NA 1,586 4.2 4.4 338,000 NA 1,558 3.7 -1.8
3.2.3.1 Single Laser 245,000 4,200 1,029 240,000 4,100 984 -2.0 -4.4 235,000 4,000 940 -2.1 -4.5
3.2.3.2 Mutifunction Laser 68,000 7,200 490 86,000 7,000 602 26.5 22.9 103,000 6,000 618 19.8 2.7
3.3 External Data Storage NA NA 4,750 NA NA 6,000 NA 26.3 NA NA 7,450 NA 24.2
3.3.1 External Hard Disk NA NA 2,500 NA NA 3,200 NA 28.0 NA NA 4,200 NA 31.3
3.3.2 Enterprise Storage NA NA 2,250 NA NA 2,800 NA 24.4 NA NA 3,250 NA 16.1
3.3.2.1 Entry Level NA NA 850 NA NA 1,100 NA 29.4 NA NA 1,300 NA 18.2
3.3.2.2 High-End Level NA NA 1,400 NA NA 1,700 NA 21.4 NA NA 1,950 NA 14.7
3.4 Other Peripherals 1,294,000 NA 12,520 114,000 NA 4,130 NA -67.0 126,000 NA 4,676 NA 13.2
3.4.1 Scanner 25,000 5,000 125 24,000 5,000 120 -4.0 -4.0 24,000 5,000 120 0.0 0.0
3.4.2 Projector 79,000 20,000 1,580 90,000 19,000 1,710 13.9 8.2 102,000 18,000 1,836 13.3 7.4
3.4.3 UPS NA NA 1,890 NA NA 2,300 NA 21.7 NA NA 2,720 NA 18.3
3.4.4 Digital Camera*** 1,190,000 7,500 8,925 - - - - - - - - - -
Total Computer Hardware Market NA NA 90,915 NA NA 93,589 NA 2.9 NA NA 112,705 NA 20.4
*Tablet PC F ʾ 2554
**Printer (Inkjet Laser) ʾ 2553 F
***Digital Camera ʾ 2554 F
1-5

16. ʾ 2554 ʾ 2555
1. (System)
ˈ F F F
F ʾ 2553 F 5.4 ʾ 2554 F 7.3 F
ʾ 2555 ˈ F 11.5 ( 1-3) F
F F F Medium scale systems F
F 8.3 F Small scale systems F 7.4 Large scale
systems F 6.9 F F Special Purpose Equipment ˈ
F 6.7 ˈ ˀˊ F F
ʽ F
F F F F F ʾ 2554 F F
F F F F ˈ F
F F ˈ ˆ F F ʾ 2555
1-3: F
ʾ 2553 - 2554 ʾ 2555
F (F ) (F )
10,500 14
11.5
10,000 12
10
9,500
7.3 8
9,000 5.4
9,960 6
8,500
4
8,930
8,000 8,320 2
7,500 0
2553 2554 2555f
1-6

17. ʾ 2554 ʾ 2555
2. F F (Personal Computer)
F F ˈ F F F F
F F F ʾ 2553 F
3,180,000 ˈ 3,820,000 ʾ 2554 ˈ
F 20.1 F ʾ 2555 F
F F 5,850,000 ˈ F
53.1 F F ʾ 2554 F 20.7
ˈ F 66,120 F ʾ 2555 F F 25.2
ˈ F 82,800 F ( 1-4) ʾ 2555 F
F F F
F F F / F F F
1-4: F F F
ʾ 2553 - 2554 ʾ 2555
1-7

18. ʾ 2554 ʾ 2555
F F ʾ 2554 F
F F F 2.3 ʾ 2555 F
F ʾ 2554
F 9.1 F F 11.9 ˆ F
F F F F F F
F F F F
F F F / F F F
F F F ʾ 2554 ʾ 2555 ʾ 2554
F 6.9 2,020,000
F F 6.5 ˈ F 36,360 F ʾ 2555
F F F F 11.4
F ʾ 2554 ʾ 2555 F 18,000 F ˆ
F F F F / F F F
F
F F F F F
ˈ F F F F
F F F ʾ 2554 F
480,000 ˈ F 8,640 F
ʾ 2555 F F F
5
2,400,000 F 400
ʾ 2554 ˈ F 23,700 F ( )
1-5 ˆ F F F F
F (touch screen) ˈ F
F F
(display) F F
5 F ʾ 1 F One Tablet PC
Per Child 900,000
1-8

19. ʾ 2554 ʾ 2555
1-5: F F F F / F
ʾ 2553 - 2554 ʾ 2555
3. F F F (Peripheral)
3.1 (LCD & LED Monitor)
F F F
ʾ 2553 F F ˈ F 31.3
1,100,000 F F F F
3,850 F F 38.3 F ʾ 2555 F
F F ˈ 900,000 F 18.2 F
F ʾ 2554 ʾ 2555 F - F 3,500
F ( 1-6) F F F F ˆ F
F F ʾ 2554 ʾ 2555
CRT F F
F F F
1-9

20. ʾ 2554 ʾ 2555
1-6: F F F
F ʾ 2553 - 2554 ʾ 2555
3.2 F (Printer)
F F ʾ 2554 F
1,652,500 ʾ 2553 F 8.0
F F F 4,559 F ˈ F F
5.9 F F F Dot Matrix
F 56,500 F 0.9 F 480 F
F / F 11.4 F
F Inkjet F 1,270,000
F 9.5 F 2,493 F ˈ F
F 11.1 F Laser F 326,000 ˈ
F 4.2 F 1,586 F
F F 4.4 ( 1-7) ˆ ˈ F F
1-10

21. ʾ 2554 ʾ 2555
F F F F 1 3
ˀˊ F F F F F
F
Multifunction F F
F F F Multifunction Inkjet Multifunction
Laser F Multifunction
Inkjet F F 16.7 Multifunction Laser F
26.5 F F F 22.9
FF F ʾ 2554 F ˈ
F F F ʾ F
F / F F ʾ 2555 F ʾ 2555
F F 8.2 F ˈ
F 2.4 F F Inkjet
1,395,000 ˈ F 2,660 F F F Laser
F 338,000 ˈ F 1,558 F F Dot
Matrix F F 55,000 ˈ F 451 F F
F ʾ 2555 F Multifunction Inkjet
Multifunction Laser ˈ F 14.8 2.7 ˆ F ʾ
2555 F F
F Mobile Device F F F F F
F F F Cloud Computing F F F
F F F
1-11

22. ʾ 2554 ʾ 2555
1-7: F F
ʾ 2553 - 2554 ʾ 2555
(F )
25
20 2 0 .4
15 9 1 1 .1
1 6.
10 6 .7
5 4 .4
3 .6
0 - 1 .8
2553 2554 2555f
-5
-10 - 6. 1
-15 - 1 1 .3
Dot Matrix Inkjet Printer Laser Printer
3.3 F F (External Data Storage)
External Hard Disk
External Hard Disk ˈ ʾ F ʾ
2553 F 47.1 ʾ 2554 F External
Hard Disk F 28.0 ˈ F 3,200
F ˆ F F F ʾ
F F F F F F
ˆ F F F F F ʾ 2555
F F External Hard Disk ʾ 2554 ˈ
F 31.3 ˈ F 4,200 F ( 1-8)
F ʾ 2554 F F F ʾ 2555 F
F F F F F
1-12

23. ʾ 2554 ʾ 2555
F F ʾ 2555 F
F ˆ F F F F F F
F F F F F F
F External Hard Disk ʾ 2555 F F
External Hard Disk F F
1-8: F External Hard Disk
ʾ 2553 - 2554 ʾ 2555
F ( F ) (F )
4,500 47.1 4,200 50.0
4,000 45.0
3,500 40.0
3,200
3,000 31.3 35.0
2,500 28.0 30.0
2,500
25.0
2,000
20.0
1,500 15.0
1,000 10.0
500 5.0
0.0
2553 2554 2555f
F ( F ) (F )
Enterprise Storage
F ʾ 2554 Enterprise Storage F 2,800 F
ʾ F ˈ F 24.4 F Entry Level
ˈ F 29.4 F High-End Level F 21.4 ˈ ˆ
F F F F
F F F F F F F
F F F FF F F F F
F F F Enterprise Storage
1-13

24. ʾ 2554 ʾ 2555
ʾ 2555 F Enterprise Storage
ʾ 2554 F 16.1 ˈ F 3,250 F F
Entry Level F 18.2 F High-End Level F 14.7
ˈ ˆ F F
ʾ 2554 F F F F IT
F F ˈ F F F
Storage F F F F 2
ʾ 2555 F F F ˆ F
F F F F F
(Big Data) F F (Cloud) Private Cloud
F F
3.4 F F F (Other Peripherals)
F F F ʾ 2554 F 3 F F F
F (Scanner) F (Projector) ˂ (Un-interruptible
Power Supply: UPS) 1-1 F F F F
ʾ 2554 F 4,130 F F 67.0 F
6
F ʾ F F F
F F F F F
˂ F 2,300 F F
F 1,710 F F F 120 F
ʾ 2555 F F F F ˈ 4,676
F ˈ F 13.2 F F ˂
F 18.3 F F 7.4 F F
F ʾ 2554 ( 1-9) F
6 ʾ 2554 F F F (Digital Camera) ˆ F F
F F F F F F F F F
F F F
1-14

25. ʾ 2554 ʾ 2555
F (Scanner)
F F F F ʾ F FF ʾ
2554 F F F 4.0
ˈ F 120 F F ʾ 2555 F F
F ʾ 2554 ˆ F ʾ 2554
F F F F Multifunction
ˆ F F F FF ˈ
F ˆ F ʾ 2554
F F F F
F
F ʾ 2555 F F F ʾ 2555 F F
F ʾ F
F (Projector)
F F F F F
F F F
ˀˊ F F IT F
F F F
F F F ʾ 2554 F ˈ
90,000 F F 8.2 ʾ 2555 F
F F F F ˈ F 7.4
ʾ 2554 ˆ F ʾ F F
F F
1-15

26. ʾ 2554 ʾ 2555
˂ (Un-interruptible Power Supply: UPS)
˂ (UPS) F F F F 2 F F F F
F F F F F F F
˂ ʾ 2554 F F 2,300 F ˈ
F ʾ F ˈ F 21.7 F ʾ 2555 F
F ˈ 2,720 F ˈ F 18.3 ˆ F
F IT F
F F F F / F F
F F F F F F F
ˈ F ˂ ˂ ˂
F F F F F F
1-9: F F F
˂ ʾ 2553 - 2554 ʾ 2555
(F )
30 21.7 18.3
258.0
20
15
5.3
10 7.4
7.8 8.2
5
0 0.0
2553 2554
-4.0 2555f
-5
-10
Scanner Projector UPS
1-16

27. ʾ 2554 ʾ 2555
F F F F
F FF F F F F
F F F (SOHO: Small Office and
Home Office) ˈ F F F F F F F F
56,262.6 F ˈ F 60.1 F F F F FF
24,611.9 F ˈ F F 26.3 F F
F 12,714.6 F ˈ F F 13.6 F F F
F F F ( 1-2) ʾ F F
F F FF
F FF F F F F
1-2: F F F F ʾ 2554 F F
F
F F F
F (%) F (%) F (%)
(F ) (F ) (F )
1. Systems 893.0 10 6,697.5 75 1,339.5 15 8,930
2. Desktop PC 9,504.0 45 6,336.0 30 5,280.0 25 21,120
3. Notebook/Netbook 29,088.0 80 5,454.0 15 1,818.0 5 36,360
4. Tablet PC 7,776.0 90 691.2 8 172.8 2 8,640
5. Monitor 3,272.5 85 192.5 5 385.0 10 3,850
6. Printer 1,823.6 40 1,595.7 35 1,139.7 25 4,559
7. External Hard Disk 2,720.0 85 320.0 10 160.0 5 3,200
8. Enterprise Storage 280.0 10 1,540.0 55 980.0 35 2,800
8. Scanner 18.0 15 66.0 55 36.0 30 120
9. Projector 427.5 25 684.0 40 598.5 35 1,710
10. UPS 460.0 20 1,035.0 45 805.0 35 2,300
F F F 56,262.6 60.1 24,611.9 26.3 12,714.5 13.6 93,589
1-17

28. ʾ 2554 ʾ 2555
F F ˈ
F F F F F F F F F F
F F F F F External Hard Disk
F FF F F F 80 F
F F F F F F F
ʾ 2554 F F F F F F F F F F
F F F F ʾ F
F F F FF F F F F ʾ
F
F F IT F F F F
F F F F F ˈ F
F F F F (Data)
F (Cloud Computing) F F F F
Server F F F System Storage ˆ
F F FF F F F F
F F F
F F F F
F F F F
F ʾ F F F F F
IT F F F F F
F IT F F F F F F
F F F IT
F F F FF F IT
1-18