a Tech guy’s take on Big Data business cases (@pavlobaron)

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The document discusses big data, describing what it is and is not. It argues that big data is about gaining useful information from various data sources to increase a company's value through faster and better decisions and predictions. It asserts that big data is a necessity and that any company can and should leverage it by knowing their customers, business, competitors and offers to make and save money.

Technologie

A TECH GUY’S TAKE ON
BIG DATA BUSINESS CASES

Wednesday, April 17, 13

Pavlo Baron, codecentric AG

pavlo.baron@codecentric.de

@pavlobaron

Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

A MEASURE OF SIZE
Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

A TOOL
Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

THE NEW OIL
Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

A MAGIC TRICK
Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

AN EXPERIMENTAL PROJECT
Wednesday, April 17, 13

WHAT IS BIG DATA NOT?

A SECRET STRATEGY
Wednesday, April 17, 13

WHAT IS BIG DATA?

A NONSENSE TERM
Wednesday, April 17, 13

WHAT IS BIG DATA?

A HYPE
Wednesday, April 17, 13

WHAT IS BIG DATA?

A UNIQUE SELLING POINT
Wednesday, April 17, 13

WHAT IS BIG DATA?

A MARKETING CHANNEL
Wednesday, April 17, 13

WHAT IS BIG DATA?

DECISION SPEED
Wednesday, April 17, 13

WHAT IS BIG DATA?

PREDICTION QUALITY
Wednesday, April 17, 13

WHAT IS BIG DATA?

RECOMMENDATIONS
Wednesday, April 17, 13

WHAT IS BIG DATA?

HUGE POTENTIAL
Wednesday, April 17, 13

WHAT IS BIG DATA?

INEVITABLE STRATEGY PART
Wednesday, April 17, 13

WHAT IS BIG DATA?

SCIENCE
Wednesday, April 17, 13

WHAT IS BIG DATA?

NECESSITY
Wednesday, April 17, 13

WHO DOES BIG DATA?

THE USUAL SUSPECTS
Wednesday, April 17, 13

WHO DOES BIG DATA?

THE GREY MICE
Wednesday, April 17, 13

WHO DOES BIG DATA?

YOUR COMPETITORS
Wednesday, April 17, 13

WHO CAN DO BIG DATA?

YOU
Wednesday, April 17, 13

WHO CAN DO BIG DATA?

AND YOU
Wednesday, April 17, 13

WHO CAN DO BIG DATA?

EVERYBODY
Wednesday, April 17, 13

WHO MUST DO BIG DATA?

YOU ALREADY KNOW
Wednesday, April 17, 13

WHAT IS BIG DATA ABOUT?

gaining useful information out of any sorts, amounts
and variations of data

increasing your company’s value through application
of this information

continuously seeking for new data sources and ways
to gain information as well as increasing value

increasing decision / prediction speed and quality
using power of machines and recommendations

Wednesday, April 17, 13

ANSWER THE WHAT?

Wednesday, April 17, 13

ANSWER THE HOW?

Wednesday, April 17, 13

ANSWER THE WHAT WITH?

Wednesday, April 17, 13

MAKE MONEY WITH BIG DATA

KNOW YOUR CUSTOMER
Wednesday, April 17, 13

MAKE MONEY WITH BIG DATA

KNOW YOUR BUSINESS
Wednesday, April 17, 13

MAKE MONEY WITH BIG DATA

REACH YOUR CUSTOMER
Wednesday, April 17, 13

MAKE MONEY WITH BIG DATA

KNOW YOUR COMPETITOR
Wednesday, April 17, 13

MAKE MONEY WITH BIG DATA

TRADE YOUR DATA
Wednesday, April 17, 13

SAVE MONEY WITH BIG DATA

MOVE FROM CAPEX TO OPEX
Wednesday, April 17, 13

SAVE MONEY WITH BIG DATA

KNOW YOUR OFFERS
Wednesday, April 17, 13

SAVE MONEY WITH BIG DATA

KNOW YOUR IMAGE
Wednesday, April 17, 13

SAVE MONEY WITH BIG DATA

GROW YOUR DATA
Wednesday, April 17, 13

LIVE LONG

AND PROSPER
Wednesday, April 17, 13

IMAGES TAKEN EVERYWHERE
ON THE INTERWEBS.
ALL DIRECTLY OR
INDIRECTLY COPYRIGHT
BY “THE BIG THEORY” CREW
OR RELATED GAME PLAYERS
Wednesday, April 17, 13

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a Tech guy’s take on Big Data business cases (@pavlobaron)

1. A TECH GUY’S TAKE ON BIG DATA BUSINESS CASES Wednesday, April 17, 13

2. Pavlo Baron, codecentric AG pavlo.baron@codecentric.de @pavlobaron Wednesday, April 17, 13

3. WHAT IS BIG DATA NOT? A MEASURE OF SIZE Wednesday, April 17, 13

4. WHAT IS BIG DATA NOT? A TOOL Wednesday, April 17, 13

5. WHAT IS BIG DATA NOT? THE NEW OIL Wednesday, April 17, 13

6. WHAT IS BIG DATA NOT? A MAGIC TRICK Wednesday, April 17, 13

7. WHAT IS BIG DATA NOT? AN EXPERIMENTAL PROJECT Wednesday, April 17, 13

8. WHAT IS BIG DATA NOT? A SECRET STRATEGY Wednesday, April 17, 13

9. WHAT IS BIG DATA? A NONSENSE TERM Wednesday, April 17, 13

10. WHAT IS BIG DATA? A HYPE Wednesday, April 17, 13

11. WHAT IS BIG DATA? A UNIQUE SELLING POINT Wednesday, April 17, 13

12. WHAT IS BIG DATA? A MARKETING CHANNEL Wednesday, April 17, 13

13. WHAT IS BIG DATA? DECISION SPEED Wednesday, April 17, 13

14. WHAT IS BIG DATA? PREDICTION QUALITY Wednesday, April 17, 13

15. WHAT IS BIG DATA? RECOMMENDATIONS Wednesday, April 17, 13

16. WHAT IS BIG DATA? HUGE POTENTIAL Wednesday, April 17, 13

17. WHAT IS BIG DATA? INEVITABLE STRATEGY PART Wednesday, April 17, 13

18. WHAT IS BIG DATA? SCIENCE Wednesday, April 17, 13

19. WHAT IS BIG DATA? NECESSITY Wednesday, April 17, 13

20. WHO DOES BIG DATA? THE USUAL SUSPECTS Wednesday, April 17, 13

21. WHO DOES BIG DATA? THE GREY MICE Wednesday, April 17, 13

22. WHO DOES BIG DATA? YOUR COMPETITORS Wednesday, April 17, 13

23. WHO CAN DO BIG DATA? YOU Wednesday, April 17, 13

24. WHO CAN DO BIG DATA? AND YOU Wednesday, April 17, 13

25. WHO CAN DO BIG DATA? AND YOU Wednesday, April 17, 13

26. WHO CAN DO BIG DATA? AND YOU Wednesday, April 17, 13

27. WHO CAN DO BIG DATA? EVERYBODY Wednesday, April 17, 13

28. WHO MUST DO BIG DATA? YOU ALREADY KNOW Wednesday, April 17, 13

29. WHAT IS BIG DATA ABOUT? gaining useful information out of any sorts, amounts and variations of data increasing your company’s value through application of this information continuously seeking for new data sources and ways to gain information as well as increasing value increasing decision / prediction speed and quality using power of machines and recommendations Wednesday, April 17, 13

30. ANSWER THE WHAT? Wednesday, April 17, 13

31. ANSWER THE HOW? Wednesday, April 17, 13

32. ANSWER THE WHAT WITH? Wednesday, April 17, 13

33. MAKE MONEY WITH BIG DATA KNOW YOUR CUSTOMER Wednesday, April 17, 13

34. MAKE MONEY WITH BIG DATA KNOW YOUR BUSINESS Wednesday, April 17, 13

35. MAKE MONEY WITH BIG DATA REACH YOUR CUSTOMER Wednesday, April 17, 13

36. MAKE MONEY WITH BIG DATA KNOW YOUR COMPETITOR Wednesday, April 17, 13

37. MAKE MONEY WITH BIG DATA TRADE YOUR DATA Wednesday, April 17, 13

38. SAVE MONEY WITH BIG DATA MOVE FROM CAPEX TO OPEX Wednesday, April 17, 13

39. SAVE MONEY WITH BIG DATA KNOW YOUR OFFERS Wednesday, April 17, 13

40. SAVE MONEY WITH BIG DATA KNOW YOUR IMAGE Wednesday, April 17, 13

41. SAVE MONEY WITH BIG DATA GROW YOUR DATA Wednesday, April 17, 13

42. LIVE LONG AND PROSPER Wednesday, April 17, 13

43. IMAGES TAKEN EVERYWHERE ON THE INTERWEBS. ALL DIRECTLY OR INDIRECTLY COPYRIGHT BY “THE BIG THEORY” CREW OR RELATED GAME PLAYERS Wednesday, April 17, 13

a Tech guy’s take on Big Data business cases (@pavlobaron)

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