Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians

Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians Pavlinka Kovatcheva University of Johannesburg, Library & Information Centre GAELIC & Friends Marketing Fair 2009

Could you repeat that? Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Marketing Library Resources & Services? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Library Services in a Traditional way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Library Services with Social Software Tools ,[object Object],[object Object],[object Object],[object Object]

Marketing with Social Software tools OTHER SOCIAL TOOLS WIDGETS & BANNERS MIND MAP GOOGLE MAP TWITTER PHOTO SHARING SOCIAL BOOKMARKING & SHARING BLOGS SCIENCES LIBRARIAN PORTAL Marketing with 2.0 UJ Sciences Librarian Kingsway campus

UJ Sciences Librarian Strategy for Implementation of Social Software/Web 2.0 tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing through the Sciences Portal The portal is developed and maintained by the UJ Sciences Librarian @ APK A wiki platform allow Librarians flexibility in placing subjects specific content and opportunity to collaborate. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ujsciencelibrarian.pbworks.com

Marketing through the UJ Sciences Librarian Portal

UJ Sciences Librarian Portal: Usage Statistics Jan’ 09 - The Portal was updated Hits - 186 Feb’ 09 – Training students (24 groups; > 600 students) Hits - 1790 Apr-May’ 09 – Assignments /Research time Hits – 924 & 678 June’ 09 – Exams/ Recess Hits - 362 Jul-Aug’ 09 Start of the 2 nd Semester Hits – 769 & 861 www. goodcounter .org/

BLOG for Marketing Library Resources & Services http://ujscienceslibrarynews.wordpress.com

Advantages: - Easy to find posted information - Keep users up-to- date with the latest library news - Serve as a reminder of past events & trials - Feedback from users (comments) - Encourage initiative & participation Disadvantages: - It can be time consuming Suggestions to new Bloggers: - WordPress.org - Use Institutional generalised e-mail

UJ Sciences Library News Blog: Widget Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],A widget is anything that can be embedded within a web page. The use of widgets has been increasingly proposed as a marketing channel (Wikipedia)

UJ Librarians News blog http://ujlibrariansnews.blogspot.com/ ,[object Object],[object Object],[object Object],[object Object]

Marketing via Social Bookmarking & Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Bookmarking Implications for Librarians, Researchers and Learners

Social Bookmarking: EbscoHost database

Social Bookmarking Select any service, you would like to implement in your library

Social Bookmarking: Results list on Delicious

Tags on Delicious: ScienceLibrarian http://delicious.com/sciencelibrarian Delicious is a free website that enables all the users around the world to bookmark their favorite web contents on the web

Advantages: - Easy to find new & older Information (tags); - Keep users informed on the latest in the in Sciences, Library, IT fields; - Subject search per tag; - Enable you to advertise your own links (blogs, websites, etc.) - Easy & Quick to do; - Save e-mail overload; - Good Marketing tool. Suggestions: - Can trust: Delicious is used by many libraries; - Use Institutional generalised e-mail and name; - Create more focused delicious, don’t cover too many topics.

The Power of Marketing with Flickr: Photo sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: The latest explosion in sharing and marketing http://twitter.com/ujlibscience Twitter allows people to send and to receive messages (140 characters) in real-time What are you doing? Links to useful websites Raise an Awareness to Library services and resources You can “follow” in order to see what are others saying I follow: Springer; Elsevier; IOP, Other Science Librarians, etc.

“ ujlibscience” Twitter Stats

UJ Sciences Twitter: Embedded Widget Statistics

Social Software Tools - Overall Usage Statistics

Mind Map: Make your Library visible Google Map: Make your Library visible

Raising Awareness: Embedded Widgets on the UJ Sciences Librarian Portal

Marketing through other Social Software tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians

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Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians