MARCO is an integrated marketing communication agency. Agency was established in 1994 with offices in the heart of Europe, Prague and Brno. Our business branding professionals give you marketing communications efficiency in CEE markets. MARCO works for such brands as FedEx, Jotun, E.ON, LeasePlan, Inoutic, Brother, Actavis and Trenkwalder.
MARCO has been a member of The Business to Business Network (BBN) since 2001. The goal of BBN is to create the best-of-the-best network of independent B2B marketing, advertising, digital and PR specialists. BBN has developed truly integrated strategic B2B toolset. These processes are aligned to provide a perfectly structured approach to B2B marketing communications across each of the main disciplines of the industry. This way, we can ensure you get the right approach, tailored specifically for you - no matter where you’re based.
As a partner agency in the Stein IAS Global Network, we are trained and approved to implement the agency’s Mi 3 model as an accredited partner. Mi 3 is a fully integrated, technology-enabled B2B marketing process, purpose built to activate B2B brand opportunity by leveraging the most important insights, interactions and creative inventions.
We implement the B2B Marketing Cloud through our lead partner agency, Stein IAS, and their proprietary model Mi 3. The model uses Oracle Eloqua and the Oracle Marketing Cloud to implement fully-integrated, multi-channel campaigns that nurture prospects through the buyer timeline.
2. WHO WE ARE?
MARCO is an integrated marketing communication agency. Agency was
established in 1994 with offices in the heart of Europe, Prague and Brno.
Our business branding professionals give you marketing
communications efficiency in CEE markets. MARCO works for such
brands as FedEx, Jotun, E.ON, LeasePlan, Inoutic, Brother, Actavis and
Trenkwalder.
2
3. WHO WE ARE?
MARCO has been a member of The Business to Business Network (BBN)
since 2001. The goal of BBN is to create the best-of-the-best network of
independent B2B and B2C marketing, advertising, digital and PR
specialists. BBN has developed truly integrated strategic marketing
toolset. These processes are aligned to provide a perfectly structured
approach to B2B and B2C marketing communications across each of the
main disciplines of the industry. This way, we can ensure you get the right
approach, tailored specifically for you - no matter where you’re based.
3
4. WHO WE ARE?
As a partner agency in the Stein IAS Global Network, we are trained and
approved to implement the agency’s Mi 3 model as an accredited partner.
Mi 3 is a fully integrated, technology-enabled marketing process, purpose
built to activate B2B2C brand opportunity by leveraging the most
important insights, interactions and creative inventions.
We implement the Marketing Cloud through our lead partner agency, Stein
IAS, and their proprietary model Mi 3. The model uses Oracle Eloqua and
the Oracle Marketing Cloud to implement fully-integrated, multi-channel
campaigns that nurture prospects through the buyer timeline.
4
13. BBN NETWORK, WWW.BBN-INTERNATIONAL.COM
The Business to Business Network (BBN) is the world's leading
independent network of international B2B2C communication
agencies
MARCO has been BBN member since 2001
BBN = integrated, strategically aligned, best-of-the-best network
with unparalleled knowledge, expertise and processes proven to
generate excitement and deliver results for global brands
One-thousand marketing, advertising, digital and PR specialists
14. ACCOUNT HANDLING AND JOB MANAGEMENT
Flexible organization structure
Experience with international accounts and
global clients / BBN account management
harmonization
Experienced team of account managers
and project leaders
Project management / Job intranet system
Templates for reporting
20. Pavel Marek, managing director
M: +420 777 797 388
E: pavel.marek@marco.eu
www.marco.eu
www.marcob2b.cz
Hinweis der Redaktion
B2C – komunikace zaměřená na spotřebitele, konečné zákazníky
B2B – komunikace vedená na firemní zákazníky:
Složitější rozhodovací proces
Více zainteresovaných osob
Výběrová řízení, tlak na kvalitu, servis, cenu
Vztah, důvěryhodnost, odbornost
Předvídatelnost (dlouhodové smlouvy)
On-line software pomáhající sledovat leady a transformovat je do zákazníků
E-mail marketing – systém pro rozesílání informačních e-mailů (různé cílové skupiny, různé obsahy, jazykové mutace) – statistiky – otevřeno, akce, co přečteno?
Website visitor tracking – kdo navštěvuje stránky? Známe, neznáme?
Lead Management – skóring návštěvníků podle chování na stránkách
Sociální sítě – sledování aktivity vlastní i konkurence, zveřejňování zpráv na více kanálech
CRM – řízení vztahu se zákazníkem
Reporty, analytika – reporting veškeré on-line aktivity
Webináře, eventy – vytváření, zvaní, přihlašování, vyhodnocování
Tvorba komunikačních nástrojů, distribuce obsahu:
www-stránky, landing pages
Blogy
Videa
Sociální sítě
Webináře atd.
Content Marketing je o tvorbě a využívání obsahu k upoutání, aktivizaci a vzdělávání prospektů v průběhu celého komunikačního procesu.
Práce se značkou – definice značky a strategie jejího budování
Big Idea – použitelná pro všechny kanály komunikační kampaně + pro všechny zvažované cílové skupiny
Long Idea – použitelné v celém komunikačním procesu – upoutání pozornosti, zájem + interakce + vzdělávání, zvažování nabídky, finální rozhodnutí
Členství od roku 2001
Zdroj know-how
Analýzy, zkušenosti, kooperace v rámci projektů
Obsazení díry na trhu, prozatím velmi malá konkurence
K dispozici know-how