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MARCO BBN
Integrated Marketing Agency
WHO WE ARE?
MARCO is an integrated marketing communication agency. Agency was
established in 1994 with offices in the heart of Europe, Prague and Brno.
Our business branding professionals give you marketing
communications efficiency in CEE markets. MARCO works for such
brands as FedEx, Jotun, E.ON, LeasePlan, Inoutic, Brother, Actavis and
Trenkwalder.
2
WHO WE ARE?
MARCO has been a member of The Business to Business Network (BBN)
since 2001. The goal of BBN is to create the best-of-the-best network of
independent B2B and B2C marketing, advertising, digital and PR
specialists. BBN has developed truly integrated strategic marketing
toolset. These processes are aligned to provide a perfectly structured
approach to B2B and B2C marketing communications across each of the
main disciplines of the industry. This way, we can ensure you get the right
approach, tailored specifically for you - no matter where you’re based.
3
WHO WE ARE?
As a partner agency in the Stein IAS Global Network, we are trained and
approved to implement the agency’s Mi 3 model as an accredited partner.
Mi 3 is a fully integrated, technology-enabled marketing process, purpose
built to activate B2B2C brand opportunity by leveraging the most
important insights, interactions and creative inventions.
We implement the Marketing Cloud through our lead partner agency, Stein
IAS, and their proprietary model Mi 3. The model uses Oracle Eloqua and
the Oracle Marketing Cloud to implement fully-integrated, multi-channel
campaigns that nurture prospects through the buyer timeline.
4
WHAT WE DO?
Integrated
Communication
WHAT WE DO? OUR PORTFOLIO
6
Marketing
for sales
support
PR and
Content
Branding On-line
marketing
MARKETING AUTOMATION
DIGITAL MARKETING
CONTENT MAKING
BRANDING
CREATIVE DEVELOPMENT – BIG LONG IDEA
BIGIDEA
BBN
THE BUSINESS TO BUSINESS NETWORK
BBN NETWORK, WWW.BBN-INTERNATIONAL.COM
The Business to Business Network (BBN) is the world's leading
independent network of international B2B2C communication
agencies
MARCO has been BBN member since 2001
BBN = integrated, strategically aligned, best-of-the-best network
with unparalleled knowledge, expertise and processes proven to
generate excitement and deliver results for global brands
One-thousand marketing, advertising, digital and PR specialists
ACCOUNT HANDLING AND JOB MANAGEMENT
Flexible organization structure
Experience with international accounts and
global clients / BBN account management
harmonization
Experienced team of account managers
and project leaders
Project management / Job intranet system
Templates for reporting
RESIST THE ORDINARY!
OUR BELIEVERS
OUR BELIEVERS
BBN BELIEVERS
OUR TEAM
Pavel Marek, managing director
M: +420 777 797 388
E: pavel.marek@marco.eu
www.marco.eu
www.marcob2b.cz

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MARCO BBN Company Introduction

  • 2. WHO WE ARE? MARCO is an integrated marketing communication agency. Agency was established in 1994 with offices in the heart of Europe, Prague and Brno. Our business branding professionals give you marketing communications efficiency in CEE markets. MARCO works for such brands as FedEx, Jotun, E.ON, LeasePlan, Inoutic, Brother, Actavis and Trenkwalder. 2
  • 3. WHO WE ARE? MARCO has been a member of The Business to Business Network (BBN) since 2001. The goal of BBN is to create the best-of-the-best network of independent B2B and B2C marketing, advertising, digital and PR specialists. BBN has developed truly integrated strategic marketing toolset. These processes are aligned to provide a perfectly structured approach to B2B and B2C marketing communications across each of the main disciplines of the industry. This way, we can ensure you get the right approach, tailored specifically for you - no matter where you’re based. 3
  • 4. WHO WE ARE? As a partner agency in the Stein IAS Global Network, we are trained and approved to implement the agency’s Mi 3 model as an accredited partner. Mi 3 is a fully integrated, technology-enabled marketing process, purpose built to activate B2B2C brand opportunity by leveraging the most important insights, interactions and creative inventions. We implement the Marketing Cloud through our lead partner agency, Stein IAS, and their proprietary model Mi 3. The model uses Oracle Eloqua and the Oracle Marketing Cloud to implement fully-integrated, multi-channel campaigns that nurture prospects through the buyer timeline. 4
  • 6. Integrated Communication WHAT WE DO? OUR PORTFOLIO 6 Marketing for sales support PR and Content Branding On-line marketing
  • 11. CREATIVE DEVELOPMENT – BIG LONG IDEA BIGIDEA
  • 12. BBN THE BUSINESS TO BUSINESS NETWORK
  • 13. BBN NETWORK, WWW.BBN-INTERNATIONAL.COM The Business to Business Network (BBN) is the world's leading independent network of international B2B2C communication agencies MARCO has been BBN member since 2001 BBN = integrated, strategically aligned, best-of-the-best network with unparalleled knowledge, expertise and processes proven to generate excitement and deliver results for global brands One-thousand marketing, advertising, digital and PR specialists
  • 14. ACCOUNT HANDLING AND JOB MANAGEMENT Flexible organization structure Experience with international accounts and global clients / BBN account management harmonization Experienced team of account managers and project leaders Project management / Job intranet system Templates for reporting
  • 20. Pavel Marek, managing director M: +420 777 797 388 E: pavel.marek@marco.eu www.marco.eu www.marcob2b.cz

Hinweis der Redaktion

  1. B2C – komunikace zaměřená na spotřebitele, konečné zákazníky B2B – komunikace vedená na firemní zákazníky: Složitější rozhodovací proces Více zainteresovaných osob Výběrová řízení, tlak na kvalitu, servis, cenu Vztah, důvěryhodnost, odbornost Předvídatelnost (dlouhodové smlouvy)
  2. On-line software pomáhající sledovat leady a transformovat je do zákazníků E-mail marketing – systém pro rozesílání informačních e-mailů (různé cílové skupiny, různé obsahy, jazykové mutace) – statistiky – otevřeno, akce, co přečteno? Website visitor tracking – kdo navštěvuje stránky? Známe, neznáme? Lead Management – skóring návštěvníků podle chování na stránkách Sociální sítě – sledování aktivity vlastní i konkurence, zveřejňování zpráv na více kanálech CRM – řízení vztahu se zákazníkem Reporty, analytika – reporting veškeré on-line aktivity Webináře, eventy – vytváření, zvaní, přihlašování, vyhodnocování
  3. Tvorba komunikačních nástrojů, distribuce obsahu: www-stránky, landing pages Blogy Videa Sociální sítě Webináře atd.
  4. Content Marketing je o tvorbě a využívání obsahu k upoutání, aktivizaci a vzdělávání prospektů v průběhu celého komunikačního procesu.
  5. Práce se značkou – definice značky a strategie jejího budování
  6. Big Idea – použitelná pro všechny kanály komunikační kampaně + pro všechny zvažované cílové skupiny Long Idea – použitelné v celém komunikačním procesu – upoutání pozornosti, zájem + interakce + vzdělávání, zvažování nabídky, finální rozhodnutí
  7. Členství od roku 2001 Zdroj know-how Analýzy, zkušenosti, kooperace v rámci projektů
  8. Obsazení díry na trhu, prozatím velmi malá konkurence K dispozici know-how