This presentation looks at digital media for March 2017. It looks at the current trends for streaming as well as the issues facing streaming market.
The focus is on looking at applications as well as issues facing streaming as more and more options become available in terms of streaming.
Digital Marketing continues to explode in terms of demand
1. Paul Young CPA, CGA
March 25, 2017
Digital Media Market – March 2017
Paul Young
2. Paul Young – Bio
CPA, CGA
26+ years of Corporate Finance and Business Solutions
11+ years of analyzing government policies
8+ years in academia
Advance Accounting
Advance Management Information System
Public Finance
Advance Finance
Audit Risk and Controls
4. Source - Microsoft
What is Digital Media
Digital media refers to audio, video, and photo content that has been encoded (digitally compressed).
Encoding content involves converting audio and video input into a digital media file such as a Windows
Media file. After digital media is encoded, it can be easily manipulated, distributed, and rendered (played)
by computers, and is easily transmitted over computer networks.
Examples of digital media types include: Windows Media Audio (WMA), Windows Media Video (WMV),
MP3, JPEG, and AVI. For information about the digital media types supported by Windows Media Player,
see the article “Information about the Multimedia file types that Windows Media Player supports.
5. Mobile devices (smart phones, android)
Android box (streaming for television)
Computers
How do you access digital content
6. http://www.wired.co.uk/article/kodi-how-to-beginners-guide
Digital Media / Kodi
Kodi itself emphatically is – it's merely a piece of software, as legal as any other distributed under
the GNU General Public Licence. However, just as a torrent client can be used as either a
legitimate way to distribute files or to share illegally uploaded content, so too can Kodi be used for
less reputable pursuits.
The XBMC Foundation is remarkably transparent in what Kodi actually is, though. The source
code for all supported platforms is available on GitHub, and the creators work with the Software
Freedom Law Center, which advises on issues including copyright and trademarking.
However, given the open-source nature of Kodi, some of the compatible plug-ins and add-
ons can be used for less reputable access to content. Essentially, the onus is on you to use
Kodi responsibly, but it's completely legal to have a build of the media centre itself on any
device you own.
7. Six Alleged Piracy Sites Shuttered After MPAA
Files Lawsuit
Deadline – March 10, 2017
9. https://entertainment.slashdot.org/story/17/02/27/0248214/can-streaming-companies-replace-hollywood-studios
The article makes the case that Hollywood, "in its over-reliance on franchises, has ceded the vast
majority of the more stimulating content to premium networks and over-the-top services such as
HBO and Showtime, and, increasingly, digital-native platforms such as Netflix and Amazon. These
companies also have access to analytics tools that Hollywood could never fathom, and an allergy to
its inefficiency."
The article argues that with A.I., CGI, big data and innovation, "Silicon Valley has already won," and
that "it's only a matter of time -- perhaps a couple of years -- before movies will be streamed on
social-media sites."
Entertainment – February 27, 2017
10. http://globalnews.ca/news/3278530/radioplayer-canada-what-you-need-to-know-about-the-digital-radio-app/
New Radio Application
Radioplayer Canada is here, and it’s the only app in the
country that brings together nearly 500 Canadian radio
stations for your listening pleasure.
From news to music to talk radio, the accessible stations
run the gamut, and are represented by media giants like
Corus Entertainment (which owns Global News) and
Rogers Media. It’s not all big names, either; Radioplayer
Canada will also stream many college radio, grassroots
and local stations.
On Wednesday morning, it was confirmed that Canadian
public broadcaster CBC/Radio-Canada is also making
its radio stations available on Radioplayer, bringing
together the majority of media outlets in the country.
Tired looking for radio stations?
Global TV – March 1, 2017