IBM Marketing Solutions

1. © 2015 International Business Machines Corporation
Maximizing the Marketing Moment
IBM Marketing Solutions

2. © 2015 International Business Machines Corporation

3. © 2015 International Business Machines Corporation
The number of mobile devices exceeds the 2015 global population

4. © 2015 International Business Machines Corporation

5. © 2015 International Business Machines Corporation

6. © 2015 International Business Machines Corporation

7. © 2015 International Business Machines Corporation
Right
Product
Right
Time
Right
Offer

8. © 2015 International Business Machines Corporation

9. 9
D
I
G
I
T
A
L
O
F
F
L
I
N
E
E
v
e
n
t
s
WEB
APP
3rd Party Paid
Email
SMS
Push
I
N
B
O
U
N
D
O
U
T
B
O
U
N
D
A
S
S
I
S
T
E
D
WALL
STORE
CALL CENTER
O/B
Browsing
iPhone 7
CALL CENTER
I/B
Journey
Scenario
Progressive Web
Form – Capture
Number
Real-Time Number
Match with Existing
Customer
Cookie Drop &
Behavior
Capture -
Attribution
Session
Abandonment
SMS with
confirmation of
appointment + Link
to iphone7 features
with Offer
Content/Offer Re-
organization per
History of Purchases
Cookie Synch with
External DSP
Ad Serve
Auto-Placement into
O/B Program
-Session Replay
- Co-Browsing
Real-Time offer based on
Conversation – Buy Watch with i7
and get 5% off
Email/Call to
Visit Closest
store for viewing
the phone
Provides Mobile
Number/Offer
Print to Store
Rep
Real-Time Number Match
with Offer Details to Rep
Attribution and Live
Profile
Rep Presents the watch offer
to Customer with In-Store
Choices
Auto-Trigger of
personalized SMS
Customer wants
to see more
choices and is
led to WALL –
Registers Email
Customer WALL
Choice is
registered with
Email against same
Mobile
A
c
t
i
o
n
Auto-Trigger
of
personalize
d Email
Customer clicks
Email stating Watch
has reached store
receives other
recommendation on
landing page
Purchase
Recorded
Thank You
Email with
APP link
Real-Time
Dynamic
Omni-Channel
Content Re-
organization per
behavior
Session Record- Why
Analysis(Forced/Natu
ral)
App Push to
Like on
Social and
Share on
Social
Customer
on App/
Social

10. Experiences that
matter

11. 11