Everyone is not an influencer - there are 3 types of members of the community. Learn how to define this, prep your message and amplify the reach of your Influencer Marketing Campaigns. Ideal read for Brand Owners and Influencers and Bloggers.

1. PRESENTED BY JESSIE PAUL
R+ICE for M+ICE

2. Everyone is useful.
Everyone is NOT an
Influencer

3. INFLUENCERS
CURATORS
ENDORSERS
ICE

4. ICE NEEDS A
DIFFERENT APPROACH
Diversified
Campaigns
Influence
r
33.3%
Curato
r
Endorse
r
33.3%

5. M+ICE
You've got their attention. But
what should they say?
What's the MESSAGE?

6. ABCDModel
DEFINEWHAT'S
SPECIAL
ADDED VALUE
BEHAVIORAL
CHANGE
COMPLEXITY DIFFUSION

7. Reach+ICE
Brands need to amplify the reach
Refresh - Recycle - Reuse the Message
Integrate the ICE strategy with the
overall campaign

8. ONE KEY THOUGHT
Message
Campaign Stages
Key Message and
Lots of Support
iCE Outreach
Brand Amplifies ICE
Content
Reach
All brand campaign
elements in synch
Valuable
brand
exposure

9. LET'S WORK TOGETHER.
Thank You!
Jessie Paul @jessie_pauljessie@paulwriter.com