2. @adisave
Disclaimer: Beware of the Bias
@adisave
⢠The brands I talk about in the cases & in the
examples are mostly from my set of mentee/
investee/admired companies. Hence, please expect
a biased pov !
3. @adisave
Some initial thoughts
⢠Aim of Business ! Larger Profit Pools
⢠Digital disrupts consumers .. & marketers
⢠Maximising a moment, requires pre-work
⢠Some Marketing basics, need a revisit !
9. @adisave
Influence
⢠âno one likes an also-ranâ
⢠What is the consumer seeking
⢠Contribute on Social channels
⢠Content âaccessâ is key
10. @adisave
Influencing Content .. & Decisions
Booking
Appointments
Online
Payments
Appointment
Optimiser
Resource
Productivity
Management
Marketing &
Loyalty
Programme
Management
Inventory
Management
Customer
Experience
Staff Training
& Recruitment
Scale in a fragmented industry !
11. @adisave
Preference
⢠Aim for âMonopolistic Interestâ
⢠Lead with differentiation
⢠Invest in âownedâ content
⢠Test Premium âwillingnessâ
12. @adisave
In summary
⢠Digital offers opportunities, only if you are ready
⢠Data & Content make a great pair !
⢠Consumers will make irrational decisions, rationally !