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Xm adobe symposium2013_180713_lite

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So let’s talk about
Re-launchedApril2013

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Translating consumer
behaviour and insights to
deliver upon the consumer
strategy

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What Search does

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Xm adobe symposium2013_180713_lite

  1. 1. So let’s talk about Re-launchedApril2013
  2. 2. Translating consumer behaviour and insights to deliver upon the consumer strategy
  3. 3. What Search does
  4. 4. What Search does The Maxis Ecosystem
  5. 5. Before the revamp…
  6. 6. Usability & Eyetracking VERSION 1 VERSION 2 • 80% of participants took under 12 seconds to notice search • All participants noticed search within 12 seconds, with an average time of 5.02 seconds Evaluate the effectiveness of two variations in search placement
  7. 7. Sticky search bar
  8. 8. Eg. A VISITOR FROM EAST MALAYSIA Predictive Personalisation
  9. 9. Accessing Maxis Online Account – Post Login
  10. 10. HOW DOES IT LOOK ON MOBILE DEVICE?
  11. 11. How is it before?
  12. 12. The Responsive Design for mobile.
  13. 13. Device- friendly navigation
  14. 14. Beyond Responsive – Adaptive and Contextual
  15. 15. Our approach leveraged consumer behavioral trends to develop a visual, intuitive search based solution that would work across all devices. Personalised content targeting rules based on location, intent and segment further adds relevance to the consumer while strengthening the sell.
  16. 16. C-level desire to transform Aconsumer first vision Design. Design. Design. Technology as the key enabler Digital = Experience Key Success Factors c c z
  17. 17. Fine balance of services across strategy, creative, USER experience, technology and analytics
  18. 18. SINGAPORE MALAYSIA JAPAN Affiliate - Bilcom THAILAND INDONESIA HONG KONG Born inAsia. Raised inAsia.
  19. 19. thank you Paul Soon XM Asia CEO, Asia Pacific paul.soon@xm-asia.com

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