2. Interviews
Asked questions such as:
Did you bring any mobile devices on your
backpacking trip?
What did you use to charge these devices?
Would you be interested in a completely renewable
charging solution for all of your mobile devices?
What would you pay for a product such as this?
5. Market Segment
Population estimate 2013:
1,015,165
Market population: roughly
700,000
(According to United States
Census Bureau)
6. Market Competition
• Started in a barn in 2006, Now a $200
million dollar enterprise.
• $200 million dollar growth
in 7 years
• Started in 2009
• #62 on Forbes list of
“America’s most promising
companies”
7. Trends Driving Growth
More and more people use devices than ever
In one interview the subject reported carrying 5
different mobile devices
This subject had no way to recharge their devices
Would have paid up to $200 for a power solution