Rizzo Labs offers lower-priced photography and editing services to build their new client base. Their digital strategy focuses on using Facebook, Instagram, and blogs to showcase their work and attract new customers. With a limited budget, the owner personally manages these social media platforms. Hiring a team could better optimize their online presence but requires a larger budget not currently available. The strategy aims to increase traffic and awareness over time through affordable social media marketing.

1. Rizzo Labs
Full Digital Strategy
Brought to you by Paul Ruzinsky

2. Target Audience
Facebook.com/RizzoLabs People looking to have
photography taken or photo
editing of themselves or items
such as cars, motorcycles,
boats etc. Specific target
audience is mostly people with
motorsport objects such as
cars and motorcycles because
that’s what Rizzo Labs
specializes in.

3. Key Performance Indicators
The key performance Goals
indicators that will show that Generate more traffic to Rizzo
this campaign is a success is Labs Facebook, grow to over
obtaining more Facebook 200 likes on Facebook, having
traffic and generating more over 500 followers on Instagram
Facebook likes. Also, seeing and gathering new business to
Instagram pictures of Rizzo help a grow client base.
Labs are continually gaining
likes and comments will show Hopes
the campaign was a success. Make an online impact to drive
new business and grow my
client base. Also, to have
future customers arranged and
have Rizzo Labs photo work
published on walls inside of
businesses in picture form.

4. The Big Idea
The Big idea is to provide Making Sense
photography and editing for Rizzo Labs is a starting out
half the price as competitors. company that doesn’t have a
Most will charge massive massive client base, so in order
amounts, but a beginner to build up clients, prices have
wanting to make their stamp to be adjusted to create
on the industry will only charge opportunities for new business.
half.
The Creative Thread
Unique dramatic edited
pictures will be the main
creative thread. Also,
advertisements that will be
placed online will have bright
colors with high contrast that
will make potential customers
want to look at the ads.

5. Tools & Tactics
Facebook Instagram
This is a free advertising This is a marking tool due to
medium that my company hash tags I can blast pictures
can create a growing client to the world and gain likes that
base through. It is an easy way one day may help new
to post work I have done and customers take the dive and
show potential consumers have work done on their part.
what kind of potential I have if
they choose Rizzo Labs. Blogs
Blogs will allow Rizzo Labs to
explain what kind of work that I
do along with steps I take in
creating work. Also, allows me
to show before and after
photos that show consumers
just what I can do.

6. Budget
The budget for this strategy Usually there is an initial
and campaign will very low payment of anywhere from
being I am the one who owns $1500-$2500, and monthly can
the company. I will mostly do cost anywhere from $1200
my own strategy, campaigning to$10,000 to have people
and everything. However, if I research the field you are
had $40,000 as my budget, applying into and manage
people could be hired to your strategy to meet the
manage the digital mediums growing market. Therefore if I
such as on Facebook, had that money I could do a
Instagram and Blogs. full social media, print, direct
mail and e-commerce
strategy.

7. Summary
Rizzo Labs offers photography I personally own Rizzo Labs so I
and editing for much less then have a very limited budget
the competition. This is that doesn’t allow me to
because the company is just spend lots of money on
starting out and needs to build advertising and SEO
a client base before charging optimization on Google. A
high amounts of money for website page that is highly
photos and editing. Also social updated can also be a great
media items such as way to create traffic that
Instagram, Facebook and jumps up towards the top
Blogs will be the biggest ways when searched on Google.
to help the company grow These strategies should help
and collect more clients. increase awareness, but only
time will tell.