Social listening is a great way to spot opportunities and gain insight into your target audience before engaging with them. There are a number of solutions available that offer a front row seat to what your audience and competitors are saying, so we’ve put together a list of considerations to help you choose which tool is best for your organisation.

1. Implementation 50%
Training and support provided
Internal resource and skills available
level of customisation
Industry focus
Case studies
Vendor experience
Past clients
Software updates
Data management 50%
Monitored social media platforms
Demographics
Analytics and reporting
Real time insights
Segment analysis
Influencer profiling and analytics
CRM Integration
Functionality 100%
Campaign management
Task assignment
Sentiment analysis
Trend analysis
Languages covered
Search queries and keywords
Reporting
Publishing and user interaction
Influencer identification
Criteria Weighting Vendor 1 Vendor 2 Vendor 3

2. Integration with social media management tool
Visuals 5%
Dashboard
Aesthetics
Level of customisation
Cost 25%
Implementation
Monthly costs
Cost per mention
Additional costs
Overall
Adjust weightings percentages based on client priorities. All ratings are based on a 1 - 5 scale when comparing all systems (5 Great - 1 Poor)