1. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
By creating a bespoke event for the 50+
age group, Pro-Active North London
attracted 70 Sport Makers and learned
valuable lessons in how to promote and
tailor Sport Makers events for this
group. Read on…

2. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
What happened?

3. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• At previous volunteering events, the CSP noticed that
the 50+ age group were often the most engaged. So they
decided to run a Sport Makers event targeting this
group.
• Through contact with their local council’s Healthy
Lifestyle Manager (who has a remit to develop the health
and wellbeing of the over 50s), the CSP was introduced
to the Operations Manager of local leisure management
organisation, Fusion Leisure.

4. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• After meeting with the Operations Manager, the CSP
decided to host a 50+ Sport Makers event which linked in
to Fusion’s 50+ Lifestyle programme – a fitness and
exercise scheme for over 50s.
• The event was promoted to members of 50+ Lifestyle
and at a ‘falls awareness’ day, an event targeting older
people.
• The Sport Makers event took place at a local leisure
centre.

5. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
What worked?

6. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• Tailoring the event (with the assistance of the facilitator)
to fit the needs of the audience in the following ways:
o Not asking Sport Makers to fill in resource packs;
this was considered too much like schoolwork
o Making the event about practical solutions as
much as possible
o Focussing on the barriers to participation for
over 50s

7. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• Promoting the event to members of Lifestyle 50+ and at
the Falls Awareness day – both avenues provided a
readymade target audience for the CSP with 100% of
Sport Makers attending as a result of this work
• Providing a free lunch – this encouraged Sport Makers
to stay for the duration of the event and was an
economical way to create a relaxed atmosphere.

8. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
What didn’t work?

9. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• Holding the event in a hall with sport sessions taking place on
neighbouring courts – the noise from these sessions made it
hard for some Sport Makers to hear. An enclosed space with less
noise would’ve worked better.
• Spending too long on follow-up phone calls to Sport Makers –
while this method did have positives, they found that these Sport
Makers often chatted at length
• Giving Sport Makers paper slips to record their hours (this was
done because over 30% of this age group are offline) – this had
limited success. A new plan to include a self-addressed envelope
is being trialled by the CSP.

10. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
What were the
results?

11. CSP Case Study
Pro-Active North London – Delivering
Sport Makers to a 50+ age group
• 70 people aged 50+ attended the event.
• Sport making activity has included volunteering at the
Community Games, promoting Lifestyle 50+ through a
local newsletter and delivering ballroom dancing at a local
community centre.
• The work has provided the CSP and Fusion Leisure with
valuable information on the needs of a 50+ audience.