POWERPOINT PRESENTATION ASSIGNMENT POWERPOINT PRESENTATION (MINIMUM 7-8 SLIDES) - Use the notes section of PowerPoint to elaborate on key points. - PowerPoint presentation should use some graphics to convey key concepts. ------------------------------------------------------------------------------------------------------------------------------- Description: For your Presentation, using what you prepared for Assignments, create a presentation that summarizes and explains the same. The presentation should be organized and well-prepared. ------------------------------------------------------------------------------------------------------------------------------------------------ NOTE: THE BELOW IS THE CONTENT THAT WILL INCLUDE IN THE PRESENTATION. (Portfolio Project) Self-Audit / Social Listening I have decided to compare and contrast the social media strategies of Nike, Puma, and Adidas. Their social media presence on Facebook, Twitter, and Instagram was analyzed. Regarding social media marketing, Nike is nailing it (Niskanen, 2019). All three of their channels are regularly updated with new, exciting material. They have a large following on social media, with many people commenting and sharing their tweets and Facebook updates. They also maintain a sizable following on the photo-sharing app Instagram, where their stunning visual content has gone viral (Myers, 2021). The social media efforts of Adidas are commendable as well. All three of their channels are regularly updated with new, exciting material (Fontaine, 2020). Although they have a Twitter account, their tweets lack the impact of Nike's. There seems to be less interaction with their tweets; however, their Instagram and Facebook postings consistently get many likes and comments. If anything, Puma could go even better on social media. They participate in all three, although their material could be more interesting than Nike or Adidas. Unfortunately, only some people respond to their tweets or like their Facebook postings. Nevertheless, they're prevalent on Instagram, where their stunning visual content generates a lot of attention (Myers, 2021). Audit Your Competition For the audit of Nike's rivals, I decided to focus on Adidas and Puma's social media channels (Myers, 2021). I checked how often and for how long they used Facebook, Instagram, and Twitter. In comparison to Puma, Adidas is performing a great job. They have more followers across the board, and their posts consistently get more likes and shares. Every time they publish anything on Facebook or Twitter, it quickly becomes viral and is discussed at length by their followers. They also maintain a sizable fan base on the photo-sharing app Instagram, where their stunning visual content is often praised (Niskanen, 2019). In terms of social media, Puma is rocking it; however, they can do much more. They use all three, although their material could be more interesting than Nike or Adidas. .

1. POWERPOINT PRESENTATION ASSIGNMENT
POWERPOINT PRESENTATION
(MINIMUM 7-8 SLIDES)
-
Use the notes section of PowerPoint to elaborate on key
points.
- PowerPoint presentation should use some graphics to convey
key concepts.
---------------------------------------------------------------------------
----------------------------------------------------
Description:
For your Presentation, using what you prepared for
Assignments, create a presentation that summarizes and
explains the same.
The presentation should be organized and well-prepared.
---------------------------------------------------------------------------
---------------------------------------------------------------------
NOTE: THE BELOW IS THE CONTENT THAT WILL
INCLUDE IN THE PRESENTATION.
(Portfolio Project)
Self-Audit / Social Listening
I have decided to compare and contrast the social media
strategies of Nike, Puma, and Adidas. Their social media
presence on Facebook, Twitter, and Instagram was analyzed.
Regarding social media marketing, Nike is nailing it (Niskanen,
2019). All three of their channels are regularly updated with
new, exciting material. They have a large following on social

2. media, with many people commenting and sharing their tweets
and Facebook updates. They also maintain a sizable following
on the photo-sharing app Instagram, where their stunning visual
content has gone viral (Myers, 2021).
The social media efforts of Adidas are commendable as well.
All three of their channels are regularly updated with new,
exciting material (Fontaine, 2020). Although they have a
Twitter account, their tweets lack the impact of Nike's. There
seems to be less interaction with their tweets; however, their
Instagram and Facebook postings consistently get many likes
and comments. If anything, Puma could go even better on social
media. They participate in all three, although their material
could be more interesting than Nike or Adidas. Unfortunately,
only some people respond to their tweets or like their Facebook
postings. Nevertheless, they're prevalent on Instagram, where
their stunning visual content generates a lot of attention (Myers,
2021).
Audit Your Competition
For the audit of Nike's rivals, I decided to focus on Adidas and
Puma's social media channels (Myers, 2021). I checked how
often and for how long they used Facebook, Instagram, and
Twitter. In comparison to Puma, Adidas is performing a great
job. They have more followers across the board, and their posts
consistently get more likes and shares. Every time they publish
anything on Facebook or Twitter, it quickly becomes viral and
is discussed at length by their followers. They also maintain a
sizable fan base on the photo-sharing app Instagram, where
their stunning visual content is often praised (Niskanen, 2019).
In terms of social media, Puma is rocking it; however, they can
do much more. They use all three, although their material could
be more interesting than Nike or Adidas. Unfortunately, there is
little engagement with their social media postings; their tweets
seldom get favorites, and their Facebook updates rarely go viral.
But they're pretty popular on Instagram, where their stunning
visual content generates a lot of attention (Niskanen, 2019).
Target Market Analysis

3. Based on the findings of the audits, athletes are Nike's primary
target market. Their material makes it very clear by always
showing athletes using their wares. They likewise aim at the
18–24 demographic with their upbeat, youthful tone and subject
matter. Adidas primarily markets to athletes as well (Fontaine,
2020). Their material makes it very clear by always showing
sportspeople using their wares. They mainly aim at the youth
demographic since their material tends to be lively and fun
(Wright, 2019). Puma likewise focuses primarily on the athletic
sector. Their material makes it very clear by always showing
athletes using their wares. They also aim at the 18–24
demographic with their upbeat, youthful tone and subject
matter. As far as the three businesses' social media strategies
go, Nike has my vote as the winner (Niskanen, 2019). They
regularly provide interesting material across all three channels.
Every time they publish anything on Facebook or Twitter, it
quickly becomes viral and is discussed at length by their
followers. They additionally maintain a sizable fan base on the
photo-sharing app Instagram, where their stunning visual
content is often praised (Niskanen, 2019).
“CREATIVE BRIEF”
Brand Statement:
Nike is one of the world's largest athletic apparel companies,
which is best known for its footwear, apparel, and equipment.
Nike's four main selling points are its affordability, novelty,
personalization, and prestige as a brand. Nike sponsors elite
athletes across a wide range of sports to showcase its product
design, manufacturing, and technology innovations.
Project Background:
Nike, like many successful companies, places a premium on
developing stories that connect with its target audience on an
emotional level. Nike's marketing strategies evoke the desired
feelings by using well-designed content that tells compelling
tales. The storyline conveys the encouraging message that any
person with the will to succeed may do so, no matter their
obstacles. The project consists in developing a social media

4. post for a new sports design Nike shoe specially made for kids
in their pre-teen age.
Target Audience:
Girls and boys between the ages of 9-12 years are the prime
target audience of these sports shoes. This age group is very
energetic, enthusiastic and passionate and needs to feel relaxed,
comfortable, stylish and athletic when wearing this shoe.
Advertising Objectives:
Promote new design shoes among sports lover kids that also
help to create brand awareness and popularity.
Consumer Message:
Shoes designed specifically for pre-teen kids involve in sporting
activities.
Consumer Benefits:
Provide extreme durability and comfort, which help sporting
kids achieve maximum performance and focus in the game.
Benefit Support:
These lightweight shoes have unique absorbent material for
protection against sweats or moisture. Its sleek design provides
a better grip and eases while performing athletic activities.
Competition:
Adidas and Puma are key rivals that could affect sales of the
promoted shoe as well as the market share of the Nike brand.
Advertising Tone:
Attractive, stylish, comfortable and reliable sports shoes,
backed by a trusted Nike brand.
Advertising Mediums:
Social media and related digital platforms will be used i.e.
Facebook, Instagram, Snapchat, etc. as well as online and in-
store promotional flyers and hoardings.
Key Elements:
Brand reputation, product highlight, emotional quotations,
reasonable pricing, a wide variety of colors and designs,
emphasis on value and benefits for the consumers, etc.
Digital Content 1

5. CHOOSE TO COLLECT MEMORIES INSTEAD OF THINGS
Digital Content 2
YOU ARE STRONGER THAN YOU THINK
References
Fontaine, S. P. (2020). Analyzing the Social Media Presence of
Nike, Adidas, and New Balance Using Social Listening.
https://scholars.unh.edu/cgi/viewcontent.cgi?article=1529&cont
ext=honors
Myers, S. (2021). Instagram Source Effects: The
Impact of Familiarity and Likeability on Influencer Outcomes.
Journal of Marketing Development and
Competitiveness,
15(3), 50-55.
http://digitalcommons.www.na-
businesspress.com/JMDC/JMDC15-3/7_MyersFinal.pdf
Niskanen, H. (2019). Sustainability in the sporting goods
industry: How Nike, Adidas and Puma have developed company
sustainability.
https://www.theseus.fi/bitstream/handle/10024/221993/Niskane
n_Heidi.pdf?sequence=2
Wright, M. (2019). Strategic audit of Adidas.
https://digitalcommons.unl.edu/honorstheses/135/
Bose, M. S. (2018). Social Media Marketing in Fashion Brands
in Nike.
International Journal of Emerging Technologies and
Innovative Research, ISSN, 2349-5162.

6. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3678166
Eriksson, N. (2022). How to build a brand: Evoking the right
emotions in audience perception.
https://www.diva-
portal.org/smash/record.jsf?pid=diva2:1636908
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