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Ranking of the 
most influential 
Higher Education 
& Student Affairs 
professional on organizations twitter 
November 2014
methodology 
Only CHEMA (Council of Higher Education Management 
Associations) member assertions were used. 
Associations are ranked by Klout scores, followed by Twitalyzer 
Impact scores in the event of a tie. 
Klout is intended to measure influence. Klout scores are out of 100 
and are more difficult to raise as the score gets higher. One limitation 
of this measure is that it can include more than just an organization’s 
Twitter account in calculating its score (may include Facebook, 
Instagram, etc.). Also the algorithm is proprietary. Klout states: 
The majority of the signals used to calculate the Klout Score are derived from 
combinations of attributes, such as the ratio of reactions you generate compared to the 
amount of content you share. For example, generating 100 retweets from 10 tweets will 
contribute more to your Score than generating 100 retweets from 1,000 tweets. We also 
consider factors such as how selective the people who interact with your content are. The 
more a person likes and retweets in a given day, the less each of those individual 
interactions contributes to another person's Score. Additionally, we value the engagement 
you drive from unique individuals. One-hundred retweets from 100 different people 
contribute more to your Score than do 100 retweets from a single person.
EDUCAUSE 
IT Leaders and Professionals 1 82 
37,460 followers 
10.1 
@EDUCAUSE 
2nd
NCAA 
National Collegiate Athletics Association 2 79 
1.33M followers 
23.9 
@NCAA 
1st
ACPA 
College Student Educators Inernational 3 62 
11,435 followers 
3.5 
@ACPA 
6th
NASPA 
Student Affairs Administrators in 
Higher Education 4 60 
19,298 followers 
4.5 
@NASPAtweets 
3rd
5 NACE 
National Association of Colleges & Employers 59 
2.4 
10,017 @NACEorg 
followers 
7th
NIRSA 
Leaders in Collegiate Recreation 5 59 
2569 followers 
0.7 
@NIRSAlive
rank organization Klout impact followers 
7 ACUHO-I 
8th 
@ACUHOI 57 2 7449 
8 ACE 
@ACEducation 56 4.3 18k 
8 ACRL 
4th 
@ALA_ACRL 56 3.1 12k 
8 ACUI 
5th 
@ACUItweets 56 0.7 2802
RANK Organization Twitter handle Klout Impact Followers 
11 NODA @NODAorientation 55 0.3 1401 
11 NACA @TheNACA 55 1.4 6399 
13 AASHE @AASHEnews 54 0.8 3688 
14 ARL @ARLnews 53 1 4152 
15 NASFAA @NASFAA 52 1.4 5559 
16 ASCA @TheASCA 51 0.4 1821 
16 AFA @AFA1976 51 0.6 2995 
18 SCUP @Plan4HigherEd 50 0.7 2900 
19 UPCEA @UPCEA 49 0.4 1171 
20 CUPA-HR @cupahr 46 0.4 1192 
9th 
10th
RANK Organization Twitter handle Klout Impact Followers 
21 NACUBO @NACUBO 45 0.6 2382 
22 NACUFS @NACUFS 44 0.4 1848 
23 ACUTA @ACUTA 43 1.2 690 
24 ACCED-I @ACCEDI 42 1.2 2032 
25 NACAS @NACAStweets 40 0.1 506 
25 CAS @CAS_Standards 40 0.2 539 
27 NACUA @NACUAtweets 39 0.2 811 
28 NACS @NACSorg 38 0.2 605 
29 NAEP @NAEP 36 0.8 483 
30 APPA @APPA_facilities 30 0.1 421
RANK Organization Twitter handle Klout Impact Followers 
31 SCOPE .@WeAreScope 29 0 234 
31 AHECTA .@AHECTA 29 0.1 270 
31 NACCU .@NACCUorg 29 0.1 443 
34 CSHEMA .@CSHEMAtweets 27 0 156 
35 ACUA .@ACUA_INFO 25 0.1 111 
36 URMIA .@URMIA 19 0.4 64 
CHEMA Organizations without Twitter accounts: 
AIR, CAUBO, IACLEA, NACUMS, NADOHE, NCCI
Paul Gordon Brown 
@paulgordonbrown 
www.paulgordonbrown.com 
paulgordonbrown@gmail.com

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Ranking the most Influential #HigherEd & #StudentAffairs Associations on Twitter

  • 1. Ranking of the most influential Higher Education & Student Affairs professional on organizations twitter November 2014
  • 2. methodology Only CHEMA (Council of Higher Education Management Associations) member assertions were used. Associations are ranked by Klout scores, followed by Twitalyzer Impact scores in the event of a tie. Klout is intended to measure influence. Klout scores are out of 100 and are more difficult to raise as the score gets higher. One limitation of this measure is that it can include more than just an organization’s Twitter account in calculating its score (may include Facebook, Instagram, etc.). Also the algorithm is proprietary. Klout states: The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person.
  • 3. EDUCAUSE IT Leaders and Professionals 1 82 37,460 followers 10.1 @EDUCAUSE 2nd
  • 4. NCAA National Collegiate Athletics Association 2 79 1.33M followers 23.9 @NCAA 1st
  • 5. ACPA College Student Educators Inernational 3 62 11,435 followers 3.5 @ACPA 6th
  • 6. NASPA Student Affairs Administrators in Higher Education 4 60 19,298 followers 4.5 @NASPAtweets 3rd
  • 7. 5 NACE National Association of Colleges & Employers 59 2.4 10,017 @NACEorg followers 7th
  • 8. NIRSA Leaders in Collegiate Recreation 5 59 2569 followers 0.7 @NIRSAlive
  • 9. rank organization Klout impact followers 7 ACUHO-I 8th @ACUHOI 57 2 7449 8 ACE @ACEducation 56 4.3 18k 8 ACRL 4th @ALA_ACRL 56 3.1 12k 8 ACUI 5th @ACUItweets 56 0.7 2802
  • 10. RANK Organization Twitter handle Klout Impact Followers 11 NODA @NODAorientation 55 0.3 1401 11 NACA @TheNACA 55 1.4 6399 13 AASHE @AASHEnews 54 0.8 3688 14 ARL @ARLnews 53 1 4152 15 NASFAA @NASFAA 52 1.4 5559 16 ASCA @TheASCA 51 0.4 1821 16 AFA @AFA1976 51 0.6 2995 18 SCUP @Plan4HigherEd 50 0.7 2900 19 UPCEA @UPCEA 49 0.4 1171 20 CUPA-HR @cupahr 46 0.4 1192 9th 10th
  • 11. RANK Organization Twitter handle Klout Impact Followers 21 NACUBO @NACUBO 45 0.6 2382 22 NACUFS @NACUFS 44 0.4 1848 23 ACUTA @ACUTA 43 1.2 690 24 ACCED-I @ACCEDI 42 1.2 2032 25 NACAS @NACAStweets 40 0.1 506 25 CAS @CAS_Standards 40 0.2 539 27 NACUA @NACUAtweets 39 0.2 811 28 NACS @NACSorg 38 0.2 605 29 NAEP @NAEP 36 0.8 483 30 APPA @APPA_facilities 30 0.1 421
  • 12. RANK Organization Twitter handle Klout Impact Followers 31 SCOPE .@WeAreScope 29 0 234 31 AHECTA .@AHECTA 29 0.1 270 31 NACCU .@NACCUorg 29 0.1 443 34 CSHEMA .@CSHEMAtweets 27 0 156 35 ACUA .@ACUA_INFO 25 0.1 111 36 URMIA .@URMIA 19 0.4 64 CHEMA Organizations without Twitter accounts: AIR, CAUBO, IACLEA, NACUMS, NADOHE, NCCI
  • 13. Paul Gordon Brown @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com