Originally presented to the student leaders at the 2016 LEAD365 Conference in Orlando, Florida. This presentation is based off of original research into the experience of college students online and discusses issues of presentation, authenticity, and being genuine as a digital leader.

1. howtobring
your
authentic
selftosocialmedia
w/ Dr. @PaulGordonBrown

2. PossibilityFearvs

3. Whatdoyou
think?

4. Whatis…

5. Whatdo
youwantto
achieve?

6. Whoareyou?
Whodoyou
wanttobe?

7. @paulgordonbrown
OpenInstagram.
Lookatyourphotos.
Whoisthisperson?

8. Digital Identity
@paulgordonbrown@paulgordonbrown

9. Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown

10. @paulgordonbrown

11. digital stamp
@paulgordonbrown

12. FROM THE WOMB!
We even have digital stamps
@paulgordonbrown

13. Your Name
@paulgordonbrown

14. @paulgordonbrown

15. @paulgordonbrown

16. @paulgordonbrown

17. Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?

18. TheInternetIs
Forever
@paulgordonbrown

19. Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown

20. Mistakesand
embarrassing
photoscan
followus
forever.

21. THINK
POST
beforeyou
@paulgordonbrown

22. collegesandemployers
arelistening
@paulgordonbrown

23. of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

24. @paulgordonbrown

25. WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

26. @paulgordonbrown

27. youcan’t
@paulgordonbrown

28. PrivacyIs
YourProblem
@paulgordonbrown

29. You assume
RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown

30. raiseyour
privacy
settings
@paulgordonbrown

31. BUT
@paulgordonbrown

32. itlowers
yourpotential
impact
@paulgordonbrown

33. PUBLIC
PRIVATE
@paulgordonbrown

34. Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown

35. Pursuitof
Likes
@paulgordonbrown

36. “HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

37. “Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown

38. “Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”

39. Haveyou…
orsomeoneyouknow…ever…
Deletedapost
thatdidn’tget
“enoughlikes?”
ALL

40. Haveyou…
orsomeoneyouknow…ever…
Un-likedapost
becausesomeone
got“toomany”likes?
ALL

41. “…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut

42. Are“likes”hanging
overyourheadlike
adarkcloud?
TTP

43. IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images

46. FastFoodAdsvsReality!
Source: http://sourcefed.com/fast-food-ads-vs-reality/

47. What’stheeffectof
thiskindof
manipulation
?
ALL

48. Haveyou…
orsomeoneyouknow…ever…
Manipulatedapostto
makeitappear
“better”thanreality?
ALL

49. IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality

50. “…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown

51. There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie

52. Istheresomeoneinyour
feedwhohasthe
“perfectsocialmedialife”
?
TTP>

53. Howdoesthiseffectyou
?
TTP

54. masks
adance
outfits

55. “…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

56. Doyoudo“thedance”
?
ALL

57. games
playing

58. “I'vegottokeepup.”
-Annie
@paulgordonbrown

59. Doyouplay“agame”
?
ALL

60. IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images

61. “Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan

62. “That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown

63. Haveyou..
orsomeoneyouknow…
feelthepressureof
comparison
?ALL

64. “Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

65. Doyou?
II

66. Weneedtoteach
studentstoown,
ratherthanbe
ownedby,
technology.
@paulgordonbrown

67. @paulgordonbrown
OpenInstagram.
Lookatyourphotos.
Whoisthisperson?

68. Whoareyou?
Whodoyou
wanttobe?
Whatdo
youwantto
achieve?

69. Howdoyouact
online?
Whatdoyou
wanttochange?
Whatwillyoudo?

70. TIPS

71. don’t teach
fearwith
@paulgordonbrown

72. don’t teach with
shame
@paulgordonbrown

73. Stay
current
ontech
trends.

74. Teach
college
students
about
managing
theirdigital
reputations.
@paulgordonbrown

75. collegesandemployers
arelistening
Remindstudentsthat…
@paulgordonbrown

76. Enablestudentsto
charttheirownpath.
Bearolemodel.
@paulgordonbrown

77. making
mistakes
isbetter
than
faking
perfections

78. vulnerable
be
@paulgordonbrown

79. FallForward.
Youmight
“stepinit.”

80. Dedifferent.

81. Getonline
withasenseofhumor.

82. It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

83. Whatwould
youadd?

84. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com