Anzeige

7 Questions to Ask Before You Jump into Social Media Marketing

Paul Brown
Higher Education Scholar, Educator, and Speaker um www.paulgordonbrown.com
29. Sep 2016••
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing
7 Questions to Ask Before You Jump into Social Media Marketing

Check these out next

The Digital Development of College Students
The Digital Development of College Students
Paul Brown
What Happens at School Stays on YouTube
What Happens at School Stays on YouTube
Paul Brown
Educators as Partners in Digital Engagement: What you can do...
Educators as Partners in Digital Engagement: What you can do...
Paul Brown
Like This Keynote! Social-Digital Student Satisfaction and Engagement
Like This Keynote! Social-Digital Student Satisfaction and Engagement
Paul Brown
Building a Departmental Culture for Digital Professional Engagement
Building a Departmental Culture for Digital Professional Engagement
Paul Brown
An Overview of Digitized Student Development
An Overview of Digitized Student Development
Paul Brown
Highlighting Your Strengths as a Professional, Online
Highlighting Your Strengths as a Professional, Online
Paul Brown
Hey College Students! Do Social Media Well...
Hey College Students! Do Social Media Well...
Paul Brown
1 von 123

7 Questions to Ask Before You Jump into Social Media Marketing

29. Sep 2016••
Soziale Medien

Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016. Covers topics related to university departmental engagement with students on social media.

Paul Brown
Higher Education Scholar, Educator, and Speaker um www.paulgordonbrown.com
Anzeige
Anzeige
Anzeige

Recomendados

Understanding College Student Life Online and What it Means for Social Media ...Understanding College Student Life Online and What it Means for Social Media ...
Understanding College Student Life Online and What it Means for Social Media ...Paul Brown19.8K Aufrufe•103 Folien
The Savvy Online Student Affairs ProfessionalThe Savvy Online Student Affairs Professional
The Savvy Online Student Affairs ProfessionalPaul Brown33.9K Aufrufe•126 Folien
Be A Digital Leader! Managing and Leveraging Social Media for College StudentsBe A Digital Leader! Managing and Leveraging Social Media for College Students
Be A Digital Leader! Managing and Leveraging Social Media for College StudentsPaul Brown11.5K Aufrufe•77 Folien
How to Bring Your Authentic Self to Social MediaHow to Bring Your Authentic Self to Social Media
How to Bring Your Authentic Self to Social MediaPaul Brown11.6K Aufrufe•84 Folien
Developing Resiliency in Online LeadersDeveloping Resiliency in Online Leaders
Developing Resiliency in Online LeadersPaul Brown14.2K Aufrufe•102 Folien
After the App: The Social Media Lives of College StudentsAfter the App: The Social Media Lives of College Students
After the App: The Social Media Lives of College StudentsPaul Brown21.4K Aufrufe•98 Folien

Más contenido relacionado

Presentaciones para ti(20)

The Digital Development of College StudentsThe Digital Development of College Students
The Digital Development of College Students
Paul Brown•44.1K Aufrufe
What Happens at School Stays on YouTubeWhat Happens at School Stays on YouTube
What Happens at School Stays on YouTube
Paul Brown•223.9K Aufrufe
Educators as Partners in Digital Engagement: What you can do...Educators as Partners in Digital Engagement: What you can do...
Educators as Partners in Digital Engagement: What you can do...
Paul Brown•8.5K Aufrufe
Like This Keynote! Social-Digital Student Satisfaction and EngagementLike This Keynote! Social-Digital Student Satisfaction and Engagement
Like This Keynote! Social-Digital Student Satisfaction and Engagement
Paul Brown•25.4K Aufrufe
Building a Departmental Culture for Digital Professional EngagementBuilding a Departmental Culture for Digital Professional Engagement
Building a Departmental Culture for Digital Professional Engagement
Paul Brown•12.1K Aufrufe
An Overview of Digitized Student DevelopmentAn Overview of Digitized Student Development
An Overview of Digitized Student Development
Paul Brown•30.5K Aufrufe
Highlighting Your Strengths as a Professional, OnlineHighlighting Your Strengths as a Professional, Online
Highlighting Your Strengths as a Professional, Online
Paul Brown•9K Aufrufe
Hey College Students! Do Social Media Well...Hey College Students! Do Social Media Well...
Hey College Students! Do Social Media Well...
Paul Brown•70.5K Aufrufe
Setting Students Up For Digital Success: Engagement, Development, and LearningSetting Students Up For Digital Success: Engagement, Development, and Learning
Setting Students Up For Digital Success: Engagement, Development, and Learning
Paul Brown•19.2K Aufrufe
Digital Civic Engagement: Helping Students Find Their VoiceDigital Civic Engagement: Helping Students Find Their Voice
Digital Civic Engagement: Helping Students Find Their Voice
Paul Brown•7.9K Aufrufe
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Im...Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Im...
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Im...
Paul Brown•10.9K Aufrufe
College Student Educators: What Grad School Didn't Teach You About Your Digit...College Student Educators: What Grad School Didn't Teach You About Your Digit...
College Student Educators: What Grad School Didn't Teach You About Your Digit...
Paul Brown•16.1K Aufrufe
Teaching and Training with Social Media and TechnologyTeaching and Training with Social Media and Technology
Teaching and Training with Social Media and Technology
Paul Brown•14.1K Aufrufe
The Opportunities and Challenges of a Social Residence Life CurriculumThe Opportunities and Challenges of a Social Residence Life Curriculum
The Opportunities and Challenges of a Social Residence Life Curriculum
Paul Brown•18.3K Aufrufe
How to Network Digitally for Professional Development and Relationship-BuildingHow to Network Digitally for Professional Development and Relationship-Building
How to Network Digitally for Professional Development and Relationship-Building
Paul Brown•12.1K Aufrufe
#Greek: Social Media and Today's College Students#Greek: Social Media and Today's College Students
#Greek: Social Media and Today's College Students
Paul Brown•12.2K Aufrufe
Understanding Digital Student DevelopmentUnderstanding Digital Student Development
Understanding Digital Student Development
Paul Brown•38K Aufrufe
Building Online Engagement Through Social MediaBuilding Online Engagement Through Social Media
Building Online Engagement Through Social Media
Paul Brown•13.8K Aufrufe
What's Going On Behind The Screen With College Students - OLC InnovateWhat's Going On Behind The Screen With College Students - OLC Innovate
What's Going On Behind The Screen With College Students - OLC Innovate
Paul Brown•8K Aufrufe
Social Media for Teaching, Learning, and LiteracySocial Media for Teaching, Learning, and Literacy
Social Media for Teaching, Learning, and Literacy
Eric Stoller•1.6K Aufrufe

Similar a 7 Questions to Ask Before You Jump into Social Media Marketing(20)

Educating Students for Digital Leadership and CitizenshipEducating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Paul Brown•43.1K Aufrufe
All Eyes on You: Social Media as a Student LeaderAll Eyes on You: Social Media as a Student Leader
All Eyes on You: Social Media as a Student Leader
Shane Young•1K Aufrufe
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Julia Campbell•1K Aufrufe
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
Patrick Powers•19.3K Aufrufe
Online Development and the College StudentOnline Development and the College Student
Online Development and the College Student
Paul Brown•6.3K Aufrufe
7-13-15 East Lansing Tech Camp Facilitation7-13-15 East Lansing Tech Camp Facilitation
7-13-15 East Lansing Tech Camp Facilitation
Nikki Sunstrum•335 Aufrufe
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
mStoner, Inc.•3.4K Aufrufe
The Social Media Interactions Of Millennials The Social Media Interactions Of Millennials
The Social Media Interactions Of Millennials
Goodbuzz Inc.•726 Aufrufe
Facebook for Real EstateFacebook for Real Estate
Facebook for Real Estate
Dave Woodson•520 Aufrufe
Social Media & PreventionSocial Media & Prevention
Social Media & Prevention
LaDonna Coy•5K Aufrufe
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...
mStoner, Inc.•1.5K Aufrufe
Data to Live By: Understanding the Social Media + Technology LandscapeData to Live By: Understanding the Social Media + Technology Landscape
Data to Live By: Understanding the Social Media + Technology Landscape
Pew Research Center's Internet & American Life Project•5.8K Aufrufe
Get Social - Region 1 YouthBuild GranteesGet Social - Region 1 YouthBuild Grantees
Get Social - Region 1 YouthBuild Grantees
Timothy Theberge•628 Aufrufe
Dean r berry pro and con social networkingDean r berry pro and con social networking
Dean r berry pro and con social networking
Riverside County Office of Education•108 Aufrufe
UGC: Leveraging the Power of Social MediaUGC: Leveraging the Power of Social Media
UGC: Leveraging the Power of Social Media
Nikki Sunstrum•252 Aufrufe
Social Learning Summit 2012 ProgramSocial Learning Summit 2012 Program
Social Learning Summit 2012 Program
Chloë Troia•799 Aufrufe
Social Media and Student Trends: Where are they headed?Social Media and Student Trends: Where are they headed?
Social Media and Student Trends: Where are they headed?
edSocialMedia•790 Aufrufe
Social Media Safety for ParentsSocial Media Safety for Parents
Social Media Safety for Parents
bermandry•2K Aufrufe
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
techsytalk•205 Aufrufe
Mythbusting AdmissionsMythbusting Admissions
Mythbusting Admissions
Michael Stoner•791 Aufrufe
Anzeige

Más de Paul Brown(10)

Implementing Intentional Conversations into Your Residence Life and Curriculu...Implementing Intentional Conversations into Your Residence Life and Curriculu...
Implementing Intentional Conversations into Your Residence Life and Curriculu...
Paul Brown•32.2K Aufrufe
Utilizing Standards to Assess the Effectiveness of A Residential Education Cu...Utilizing Standards to Assess the Effectiveness of A Residential Education Cu...
Utilizing Standards to Assess the Effectiveness of A Residential Education Cu...
Paul Brown•13.2K Aufrufe
Who is your Social Media Self? College Student Motivation and Vulnerability O...Who is your Social Media Self? College Student Motivation and Vulnerability O...
Who is your Social Media Self? College Student Motivation and Vulnerability O...
Paul Brown•19.9K Aufrufe
Writing Outcomes for Digital Student DevelopmentWriting Outcomes for Digital Student Development
Writing Outcomes for Digital Student Development
Paul Brown•8K Aufrufe
Design Basics for DIY Print and Digital Publications Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications
Paul Brown•4.6K Aufrufe
Beyond Likes, Towards Engagement: Connecting with Students via Social TechnologyBeyond Likes, Towards Engagement: Connecting with Students via Social Technology
Beyond Likes, Towards Engagement: Connecting with Students via Social Technology
Paul Brown•6.3K Aufrufe
Tech Competency Institute for College Student EducatorsTech Competency Institute for College Student Educators
Tech Competency Institute for College Student Educators
Paul Brown•63.6K Aufrufe
Digitized Student Development, Social Media, and IdentityDigitized Student Development, Social Media, and Identity
Digitized Student Development, Social Media, and Identity
Paul Brown•275.5K Aufrufe
Your Professional Network Is Powered By BaconYour Professional Network Is Powered By Bacon
Your Professional Network Is Powered By Bacon
Paul Brown•3.9K Aufrufe
College Students, Social Media, Digital Identities, and the Digitized SelfCollege Students, Social Media, Digital Identities, and the Digitized Self
College Students, Social Media, Digital Identities, and the Digitized Self
Paul Brown•13.4K Aufrufe

Último(20)

无法毕业？澳洲南十字星大学毕业证书和学位证书办理无法毕业？澳洲南十字星大学毕业证书和学位证书办理
无法毕业？澳洲南十字星大学毕业证书和学位证书办理
sefomo•0 Aufrufe
The Light We Carry: Overcoming in Uncertain TimesThe Light We Carry: Overcoming in Uncertain Times
The Light We Carry: Overcoming in Uncertain Times
patorkelson86•5 Aufrufe
Endurance: Shackleton's Incredible VoyageEndurance: Shackleton's Incredible Voyage
Endurance: Shackleton's Incredible Voyage
patriciatobias5•9 Aufrufe
एक कतरा जिंदगी का....एक कतरा जिंदगी का....
एक कतरा जिंदगी का....
Shabddotin •7 Aufrufe
When I Talk to God, I Talk About YouWhen I Talk to God, I Talk About You
When I Talk to God, I Talk About You
patorkelson86•4 Aufrufe
Maybe Someday (Maybe, #1)Maybe Someday (Maybe, #1)
Maybe Someday (Maybe, #1)
patriciatobias5•3 Aufrufe
19841984
1984
patorkelson86•3 Aufrufe
最新1:1仿造思克莱德大学毕业证文凭最新1:1仿造思克莱德大学毕业证文凭
最新1:1仿造思克莱德大学毕业证文凭
ueususw•3 Aufrufe
Man's Search for MeaningMan's Search for Meaning
Man's Search for Meaning
patorkelson86•6 Aufrufe
Social mobility.pptxSocial mobility.pptx
Social mobility.pptx
LuckySanovDongoran•2 Aufrufe
थोड़ा रूहानी हो जाएं... थोड़ा रूहानी हो जाएं...
थोड़ा रूहानी हो जाएं...
Shabddotin •7 Aufrufe
VerityVerity
Verity
patorkelson86•4 Aufrufe
8 Rules of Love: How to Find It, Keep It, and Let It Go8 Rules of Love: How to Find It, Keep It, and Let It Go
8 Rules of Love: How to Find It, Keep It, and Let It Go
patorkelson86•3 Aufrufe
The ToolsThe Tools
The Tools
patorkelson86•8 Aufrufe
YOUTUBE SUCCESS.pdfYOUTUBE SUCCESS.pdf
YOUTUBE SUCCESS.pdf
AbbieLouis•1 Aufruf
SOCIAL NETWORKING.pptxSOCIAL NETWORKING.pptx
SOCIAL NETWORKING.pptx
kanikavishwakarma1•2 Aufrufe
Diana Koshie LampteyDiana Koshie Lamptey
Diana Koshie Lamptey
Kweku Zurek•288 Aufrufe
Never NeverNever Never
Never Never
patorkelson86•2 Aufrufe
Sapiens: A Brief History of HumankindSapiens: A Brief History of Humankind
Sapiens: A Brief History of Humankind
patorkelson86•4 Aufrufe
Certificate - Protection against Social Engineering.pdfCertificate - Protection against Social Engineering.pdf
Certificate - Protection against Social Engineering.pdf
Kresimir Popovic•2 Aufrufe
Anzeige

7 Questions to Ask Before You Jump into Social Media Marketing

  1. 7Questionstoask beforeyoujumpinto Social Media Marketing
  2. So who is this guy? @paulgordonbrown
  3. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  4. #ResLifeSocial This session is Twitter-friendly. @paulgordonbrown
  5. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) younger generations are using the internet, social media, and mobile technologies at a high rate
  6. @paulgordonbrown
  7. You might fall @paulgordonbrown
  8. fall FORWARDBUT @paulgordonbrown
  9. social media is a TOOL @paulgordonbrown
  10. social media is also a CONTEXT @paulgordonbrown
  11. broadcasting
  12. engagement
  13. teach doing Help students by Take the leap with them.
  14. Story Time @paulgordonbrown
  15. @paulgordonbrown
  16. My tweet: Their responses: Notice the difference.
  17. @paulgordonbrown
  18. “Can passenger Paul Brown please press the flight attendant call button?” @paulgordonbrown
  19. Later, I payed it forward.
  20. PB+ an unconventional relationship
  21. @paulgordonbrown
  22. @paulgordonbrown
  23. @paulgordonbrown
  24. @paulgordonbrown
  25. Q 1.Whatareyourgoals? 2.Whois/areyouraudience(s)? 3.Whatplatformswillyoubeon? 4.Whatisyoursocialmediaidentityandtone? 5.Howwillyouorganizeyourselfandengage partners? 6.Whattypeofcontentwillyougenerateand whowillgenerateit? 7.Howwillyoumakeitfunandrelevant?
  26. Q Whatareyour goals? ONE
  27. Goal@paulgordonbrownModified from Gross, 2014
  28. Be helpful? Be a champion? Provide information? @paulgordonbrownModified from Gross, 2014
  29. Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse @paulgordonbrown
  30. example
  31. University of Houston @paulgordonbrown
  32. Outcomes1. Develop pride in the institution 2. Develop community and common purpose These outcomes aren’t just reinforced for the students and staff who directly contribute to the effort. Spas virtual and physical contexts. @paulgordonbrown
  33. Q Whatareyour goals? ONE
  34. Q Whois/are your audience(s)? TWO
  35. Who’s your audience?
  36. All students?
  37. A sub-population?
  38. Parents?
  39. Alumni?
  40. Stakeholders?
  41. example
  42. #BennyOnTheMove @paulgordonbrown
  43. Outcomes 1. Develop pride in the institution 2. Engage alumni and create cross- generational connections 3. Enhance sense of globalism, promote study abroad @paulgordonbrown
  44. Q Whois/are your audience(s)? TWO
  45. Q What platformswill youbeon? THREE
  46. What are your platforms? @paulgordonbrown
  47. What are your platforms? @paulgordonbrown
  48. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  49. Sex Race Age Educational Level Income Employment Status Urban/Rural Which demographic breakdown reveals the biggest disparity in social media adoption? @paulgordonbrown
  50. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  51. Age @paulgordonbrown
  52. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  53. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr 30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  54. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  55. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
  56. example
  57. Boston College @paulgordonbrown
  58. Outcomes1. Point out hurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action. @paulgordonbrown
  59. @paulgordonbrown
  60. @paulgordonbrown
  61. @paulgordonbrown
  62. @paulgordonbrown
  63. Q What platformswill youbeon? THREE
  64. Q Whatisyour socialmedia identityand tone? FOUR
  65. Identity ? @paulgordonbrownModified from Gross, 2014
  66. ? The royal “we?” Do we know who you are? Or is it a persona? @paulgordonbrownModified from Gross, 2014
  67. Formality @paulgordonbrownModified from Gross, 2014
  68. LOL 😃 👍 Thank you for your inquiry. ¯_(ツ)_/¯ @paulgordonbrownModified from Gross, 2014
  69. Tone @paulgordonbrownModified from Gross, 2014
  70. Playful? Sarcastic? Authoritative? @paulgordonbrownModified from Gross, 2014
  71. example
  72. @paulgordonbrown
  73. @paulgordonbrown
  74. @paulgordonbrown
  75. @paulgordonbrown
  76. @paulgordonbrown
  77. Q Whatisyour socialmedia identityand tone? FOUR
  78. Q Howwillyou organize yourselfand engage partners? FIVE
  79. Centralized, Decentralized, or Hybrid Model
  80. Administrative Support? Campus Partners?
  81. Everyone on campus can get involved…
  82. Career Services Departments/ Schools of Communication University Marketing Information Technology Alumni Unique Partnerships
  83. example
  84. Q Howwillyou organize yourselfand engage partners? FIVE
  85. Q Whattypeof contentwill yougenerate andwhowill generateit? SIX
  86. CONTENT IS KING @paulgordonbrown
  87. Who’s content? developing your @paulgordonbrown
  88. Matrix Topic Examples % ModifiedfromGross,2014
  89. Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% @paulgordonbrownModified from Gross, 2014
  90. example
  91. Communication Infrastructure
  92. Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  93. http://bit.ly/bsusmguide15 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  94. http://bit.ly/bsurccsmjd Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  95. integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2
  96. http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  97. Q Whattypeof contentwill yougenerate andwhowill generateit? SIX
  98. Q Howwillyou makeitfun andrelevant? SEVEN
  99. CONTENT IS KINGCONTACT @paulgordonbrown
  100. followers… @paulgordonbrown contests? orientation? campaigns?
  101. sociallistening @paulgordonbrown@paulgordonbrown whatare students saying?
  102. jumponsocialtrends…
  103. Involve students
  104. example
  105. Q Howwillyou makeitfun andrelevant? SEVEN
  106. Q 1.Whatareyourgoals? 2.Whois/areyouraudience(s)? 3.Whatplatformswillyoubeon? 4.Whatisyoursocialmediaidentityandtone? 5.Howwillyouorganizeyourselfandengage partners? 6.Whattypeofcontentwillyougenerateand whowillgenerateit? 7.Howwillyoumakeitfunandrelevant?
Anzeige