2. Broadcast your Marketing Programs to:Broadcast your Marketing Programs to:
OverOver 4 Million Consumers4 Million Consumers inin
Arizona Every Month!Arizona Every Month!
The Circle K In-Store Advertising Network…The Circle K In-Store Advertising Network…
ZAPLINK!ZAPLINK!
Reach out to your Community…Reach out to your Community…
24 hours a day, 7 days a week!24 hours a day, 7 days a week!

3. What is ZapLink?…What is ZapLink?…
ZapLink is the combination of a Self Service Terminal (like a
super ATM) and a Highly Visible Broadcast Monitor
(placed at a convenience store checkout) designed
to promote awareness, drive traffic to your location,
and compel consumers to react!
Strategically positioned Media Screens..Strategically positioned Media Screens..
• To Broadcast both Audio & Visual stimuli (i.e.
commercials) and are proven to DELIVER RETENTION
RATES that are 100% MORE EFFECTIVE than TV and 50%
MORE EFFECTIVE than OUTDOOR (source: NGN &
POPAI)
Self Service/Transactional Tools…Self Service/Transactional Tools…
• like Couponing, Print Media Distribution, CRM, Loyalty
Programs and even Bill Payment designed to deliver
track-able and quantifiable results that are ROI
focused.

4. ZapLink Reach…ZapLink Reach…
PHOENIX, AZPHOENIX, AZ
125 Stores125 Stores
TUSCON, AZTUSCON, AZ
40 Locations!40 Locations!
Coming June 2003Coming June 2003
TUSCON, AZTUSCON, AZ
40 Locations!40 Locations!
Coming June 2003Coming June 2003
4.5 Million Monthly Impressions!4.5 Million Monthly Impressions!

5. ZapLink Mission…ZapLink Mission…
To establish itself as an Anchor Community PartnerTo establish itself as an Anchor Community Partner
ZapLink has committed to help strengthen communities
my making a myriad of valuable essential and non-
essential services available to consumers of all
types!
ZapLink provides a community destination point where
Consumers can:
 Pay bills
 Buy tickets
 Renew their car insurance
 Surf the Web at High Speed
 Find directions to anyplace
 Find local businesses and deals
 Send and check e-mail and video e-mail
 Print coupons
 And More…
ZapLink partners (Circle K, Wireless & Utility Co’s, Local Media &
TV, etc.), all positively contribute and share in the ZapLink
vision

6. Advantages and Benefits…Advantages and Benefits…
 Access to Loyal & Massive Consumer Base
 Extremely High Traffic
 High Frequency of Customer Visits
 Captive Audience
 Critical Mass in Specific Geo-market
 24/7 Exposure
 Accountable/Measurable/Customizable Marketing programs
 Proven to have Higher Ad recall/retention rates
 Strategic and Distinctive way to Impact Millions at a Grassroots Level
 Speak to the same people that you normally target… But more
frequently and at a lower cost!
 Proven to Inspire consumers to Take Action
 Provides access to a hard to reach demographic

7. The ZapLink In-Store Advertising Network has theThe ZapLink In-Store Advertising Network has the
proven ability to provide a large impact andproven ability to provide a large impact and
influence shoppers!influence shoppers!
 A high of 27% Coupon Redemption rate
has been measured
 A high of 11% Sales Lift achieved
 Over 3000 monthly print media requests
on a single promotion! (35 locations in
only 30 days!)
 300% higher coupon redemption rate
than traditional coupon campaigns
 Successful Product Launches achieved
 Increased customer service & shorter
store lineups measured for local retailer
 Retail Media Screens maintains a 91%
engagement rate of all store traffic

8. Standard ZapLink PackagesStandard ZapLink Packages
include…include…
1. 40 second Broadcast Spot (s) on ZapLink Retail Media Screens
2. Premium Positioning on the ZapLink Self Service Terminal
a. Command Button – featuring your logo and tag line, positioned in front of
every ZapLink user providing a direct link your customized “storefront” (or
Website)
b. Customizable Vendor Page - your own private “storefront” within Circle K,
providing high speed access to Web or desired content
c. Printable Media Distribution – Capable of distributing Maps, Coupons,
Promotional Content, Calling Cards…etc., empowering consumers to
“print on demand”
3. Custom reporting
a. Vendor Page Visitors
b. Command Button Click-thrus
c. Total Broadcast time
d. Print Media Requests (where applicable)
e. Web Site report (where applicable)

9. Broadcast Opportunities:Broadcast Opportunities:
Highlights:Highlights:
• Directly above cashier & STANDS OUT from all other forms of
POP!
• Proven ability to compel consumers to TAKE ACTION
• Use monitor to Educate or Communicate your consumer value
proposition with FULL MOTION & SOUND!

10. Description & FeaturesDescription & Features
Description and CapabilitiesDescription and Capabilities
– 17” and 19” high resolution flat panel displays
– Audio, Full Motion Video & Graphic capable
– Time of Day Broadcasting capabilities
– Geo-Specific Broadcasting capabilities
– Play Frequency control
– Updates to your message can be made REMOTELY
Features:Features:
– Plays Commercial SPOTS (30 sec) & STATIC ADS (10 sec)
– 15 Minute Loops, Maximum 22 Spots per loop
– 96 Spots a day
– 24/7 Broadcast
– Creates call to action
– Educates and informs the consumer
– News, Weather and other information designed to
create a meaningful experience while attracting
attention to your advertising/promotional content

11. Anatomy of the Media Screen:Anatomy of the Media Screen:
30 Sec Spot30 Sec Spot
Promotional StaticPromotional Static
30 Sec Spot30 Sec Spot

12. Self Service TerminalsSelf Service Terminals
Description:Description:
• Internet Enabled Terminal
• Broadcast for updating content on the fly
• Easy to use Touch-Screen
• Keyboard for data entry
• Accepts Payments (Cash, Credit, Check)
• Camera for imaging
• Telephony built in
FEATURES:FEATURES:
• COUPONING
• COLLATERAL DISTRIBUTION
• Custom Vendor Pages
• Reinforces Message on Media Screen
• Branding Buttons
• Survey/Loyalty Programs
• Mapping

13. Terminal InterfaceTerminal Interface
Bill Pay and TicketingBill Pay and Ticketing
Application LaunchApplication Launch
Command ButtonsCommand Buttons
ZapLink Phoenix willZapLink Phoenix will
process overprocess over 1.8 Million1.8 Million
Bill Pay Transactions aBill Pay Transactions a
month!month!
Your consumer value
proposition will be
reinforced from the
media screen and
positioned in front of
every user on this
machine

14. Command ButtonsCommand Buttons
HighlightsHighlights
– Provides easy navigation for
consumer to your offer
– Your message & Direct Access
will be viewable by EVERY
SINGLE CONSUMER who uses the
ZapLink Kiosk
DescriptionDescription
– Animated or Static GIF
FeaturesFeatures
– Your logo and tag line
– Can link to any content you
desire (Flash movie, Web Site,
Print Media, etc)

15. Vendor PageVendor Page
“Private Store Front”“Private Store Front”
HighlightsHighlights
– Provides opportunity for customers to
interact and experience the full scope of
your brand
– Highly customizable
– Created with a look and feel that is
consistent to your promotion
DescriptionDescription
– Is access point for consumer to drill down
into further information about your company
or offers
FeaturesFeatures
– Provides one touch access to your print
media or web content
– Actions consumers can take:
• Fill out a survey
• Enter contest or Sweepstakes
• Print Media with discount offer (redeemable at
your location)
• Print Map to your location
• Make purchases

16. Circle K - DemographicsCircle K - Demographics
At a Glance:At a Glance:
 Every year, 108 Million transactions
occur within Phoenix
 Median Age of Consumers = 31
 Average Number of visits per
month = 9 (per customer)
 15% of customers are first time
users of store (Uniques)
 High incidence of Hispanic
shoppers
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
Age
0 - 04
05 - 09
10 - 13
14 - 17
18 - 20
21 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
70 - 74
75 - 79
80 - 84
85+
49.45
50.55
48
49
50
51
Male Female

17. A Few Hispanic Points of InterestA Few Hispanic Points of Interest
ZapLink Conducts a High PercentageZapLink Conducts a High Percentage
of Transactions with Hispanics.of Transactions with Hispanics.
 Approximately 40% of those
transactions make use of the
Spanish Interface
 60% of ZapLink locations will cater
to an Hispanic demographic
ZapLink is located in Hispanic DenseZapLink is located in Hispanic Dense
MarketsMarkets
 The ZapLink 100 locations have
been chosen in part by store
proximity to ideal per block
demographics.
 A high percentage of our
Partners Prepay demographic is
made up of Hispanics

18. Short List of ZapLink Advertisers…Short List of ZapLink Advertisers…
“Marketers are recognizing the potential of this growing channel and are
turning to In-Store Advertising Networks for a number of reasons…to support
their Regional promotions, maximize campaign effectiveness, drive sales, and
increase brand awareness."
(Jason Broussard – Innovations Director – ConocoPhillips)

19. Next Steps…Next Steps…
Paul W. GermanPaul W. German
Business Development ManagerBusiness Development Manager
Click’s & Mortar Media Inc.Click’s & Mortar Media Inc.
Ph: 604.298.4636 ext. 268Ph: 604.298.4636 ext. 268
Email:Email: paul.german@cmmi-roi.compaul.german@cmmi-roi.com