Presented during August 2017 in a London Meetup about the Camera Effects Platform from Facebook for Augmented Reality content marketing. Watch this deck as a screencast at http://woah.es/meetupfbvideo

1. Facebook Augmented Reality Effects
woah.es/meetupfb

3. Source: Business Insider
350k +users per day growth

4. Launched at F8
1. Camera Effects Platform
2. Frame Effects
3. AR Studio
https://developers.facebook.com/products/camera-effects/camera-effects-platform/

6. Facebook video
https://www.facebook.com/fbcameraeffects/home/

8. Using Effects
1. Open Camera within Facebook app
2.Click magic wand
3.Select Effect from intray

9. Using Effects...
4. Swipe left for more Effects
5. Preview Effect
6. Use Camera as normal...

10. Effects
1. Do not require new app download
2.Work on Android and iOS today
3.Is not an adspend investment

11. Effects
4. Admits 3rd party data API
5. Highly nuanced……+40 classes
6. World Effects, polls and more coming

14. Camera Intray
1. Sequence determined by Facebook
2.Engagement metrics matter - promote & try it
3.Insights coming

15. Camera Effects
● AR closed beta atm
○ Mac App combining 2D & 3D files with React JS
○ Testing tools and apps
○ One week review by Facebook
○ 1-2 weeks production - allow 3 for campaign plan
● Frame Studio available now - drag drop friendly
● facebook.com/fbcameraeffects/home
● woah.es/fbareffects
● Watch F8 videos!

17. Cofounder
PAUL GAILEY ALBURQUERQUE
paul@everywoah.com
+34 610 454 800
woah.es/meetupfb
@paulgailey