Marketing and Information - along with great press clips about the docu-soap YANKS!

1. YANKS!
“Step aside, Dallas
Cowboys. America has a
new team”
Jan 20, 2010
Seattle Post America
YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP!
A gritty, sexy docu-soap, aimed at people 14 - Aimed at an attractive, affluent and dedicated
49 - with an interactive edge created for a target audience both in Europe and in the US -
consumer-friendly and modern, sports, travel with an immediate strong impact on the
and leisure loving audience growing US Hispanic market
It features multiple, constant revenue This idea is ready to go and is first to market
streams with the potential for future in the US. Already an international
franchising and continuous expansion headlines winner - this unique and
opportunities - including the possibility of controversial concept that has gathered
moving to new sports, i.e. a steamy YANKS worldwide attention and has shaken the
Latin American spin off in Brazil, etc media in Europe

2. YANKS!
A gri&y, sexy Docu‐Soap with an interac8ve edge for your fantasy loving audience!
An easily replicated model that could have the same impact on the world of professional sports that
Apple has had on the music industry. There’s no doubt that the sports industry is headed towards the
interac:ve rela:onships ‐ and baseball interest in America is on the decline. 2010 is a World Cup year ‐
so interest in the sport will be high. Invest with an instant sensa:on, with minimal PR, the press
coverage of this project has been staggering.
Conserva:ve models show a profit of $5.6 million+ (or more) by 2012 in revenue through:
The revenue generated from the 12 episode television series and interna:onal
distribu:on
PPV match day coverage and website subscrip:ons with addi:onal adver:sing
Uniform Adver:sing, in‐show brand placement revenue, player sponsorships,
endorsements, merchandise sales, and summer exhibi:on matches scheduled against
US based teams during the summer
Consumer Target for America’s Team FC
Global audience, typically Males from America, the UK, Canada, La:n America, Europe, Asia (although
the TV show griXy docu‐soap style will also be very aXrac:ve to females as they are more familiar with
soccer than other male dominated sports)
12‐49 Years Old
Average Family Income $75‐85k
69% “White Collar”
70+% Married HH
High use of internet, surfing and social networking, televised sports, par:cipa:ng in
sports, sports related video games, likely to have kids playing organized soccer
A&rac8ng Members:
A growing and rabidly dedicated American audience that will capitalize on Viral marke:ng and Social
networks that are ideal for the 18‐49 year old market.
A dynamic, energe:c and interac:ve subscrip:on based website that primarily uses the
energe:c, raw, television reality series and viral marke:ng to aXract consumers
Due to it’s “controversial” nature, the press also has created tremendous amounts of
free adver:sing (see papers)
Partnerships with ATFC Sponsors, Travel and Tourism industries, USL and MLS teams as
well as US and UK Celebri:es
Viral Marke:ng via ESPN and Fox Sports blogs, Rotowire, YouTube, Facebook, Bebo ‐
:e ins to sports reporters and “well followed” bloggers are vital – significant
devo:on will be spent on “buzz” blogging. An addic:ve concept, fans of the team will
feel directly involved in the “david vs goliath” phenomenon: with the chance to turn
around the “worst team in professional soccer” set in a unique and historic
tourist town cited by the BBC as perhaps the most scenic in the UK.

3. YANKS!
YANKS! FINANCIAL ESTIMATES (DETAILED FORECASTS AVAILABLE UPON REQUEST)
ESTIMATED PRODUCTION COSTS AND ALL ANTICIPATED REVENUE ESTIMATED ESTIMATED 24
OVERHEAD/COST MONTH REVENUE
STREAMS
Addi:onal PPV Memberships via web to view All Team Matches Live or on demand $288,000 $480,000
(paid annually at $19.99 or per match at $2.99)
All Team and Show Merchandise Sales (t‐shirts, uniform replica jerseys, hats, calendars, $3.8 million $9.6 million
posters, s:ckers, mugs, etc) est at 320,000 units
Corporate Individual Match Sponsorship, All onsite Pitch (on‐field) Adver:sing, Match Internal labor TBD
Day Programs, Ticket Sales
Player Sponsorship and Uniform Sponsorship Sales Agent % $300,000
Show Runner Payment, Host, Other representa:on fees
Television Produc:on Costs per half season (12 x :43 minute episodes) Revenue (US $630,000 $2.5 million
only) vs adver:sing revenue and on screen brand placement
DIGITAL MEDIA: Website mgt, website Adver:sing, IPhone and Google apps $135,000 $467,000
Ticket Sales, Tours, Travel and Tourism Co‐op TBD TBD
Ongoing Percentage of royal:es from all US players for future endorsements, TBD TBD
professional contracts, posters, calendars, etc, expansion markets and frachises
Stadium Naming Rights (UK and US) and/or stadium adverts/ :e ins Sales Agent % $100,000
Interna:onal Distribu:on (UK, Canada, Asia, Europe, Mexico, South America) TBD TBD
Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact:
pmac tonite entertainment
T/Work Phone 513.227.7642

4. 2010 - 2011 Television Season
America’s Team is already the talk of the UK
Here’s what UK and USA Sports
“Both evil and
and Entertainment writers have
genius...there’s no doubt
been saying about YANKS!: that sports and TV are
headed for the interactive.”
“I’m certain this show will be an instant
success both in the UK and USA” - This is American Soccer
- John McGinlay, Former Bolton Striker, Magazine
UK Sports Commentator
“...a hilarious trailer”
US Player and Fan
“Fort William will
succeed where David
Beckham failed - by
selling Soccer to “(This) remarkable tale of how US
Americans” backer Paul McDonald aims to
- The Daily Mail take the Highland League’s
bottom club ‘from worst to first’
has already made national
headlines.”
America’s Team FC merchandise is already selling - The Press and Journal
“More than just a series about "a team that has one
of the worst records in all of professional sports"
But when the team is the subject of an interesting
public ownership scheme/
reality show you're probably
not too hung up on doing
things as they have been done
before. It's an interesting
intersection between reality
TV, social networking and
sport...it's gonna be special. Directing the action during a
Anyone else want to join me?” pre-match warmup