This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.

1. Increasing the visibility of your construction product website in search engines RIBA Insight Oct 2011

3. Q. When you write specifications, which of the following information resources do you use?

8. “ At any one time you rank #1 or #8 or #40 based on who is searching , where they search , and what is happening in the world, country or region or sector ”

11. Google suggests popular search terms as you type your search phrase. Are you visible for these search terms?

12. Another popular search term? Have you optimised your technical information so it can be easily found via Google?

35. Further Reading What is link building and how can I build more links?: [Click Here] Calculating your website’s ‘share of search’: [Click Here] How to Create Content Using Search and Google Analytics: [Click Here] Don’t just focus on rankings, focus on quality & conversions: [Click Here] 6 tips for optimising your construction product pages: [Click Here]