Slideshow from my presentation at the LIANZA Hikuwai Weekend School, 4 March 2012

1. Some stuff librarians should know
And
Where to from here for libraries
Paul Nielsen
Hauraki District Libraries Manager
Hikuwai Regional Weekend School
3-4 March 2012
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2.  This is not:
• an ebook history lesson
• a comprehensive overview
• the same as what it started out as!
 This is:
• From a public library perspective
• Not about OverDrive vs Wheelers, or device wars
• About more than just ebooks
 A disruptive innovation
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3. Past, present and future(s)
Digital Restrictions Management
(DRM)
Libraries and ebooks
The eReading ecology
Towards a Library Position
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4. Adobe from your .mobi?
Kindle from your Kobo?
ipad from your Android?
“Behind the Scenes with ebooks”
video?
Down with DRM?
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5. Current ebook DRM is not
enough!
Anti-features vs. Free software
Lockdown dead ahead
This affects me & libraries how?
Comparisons to music industry
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6. Similar yet quite different
•Slow to embrace digital •Repeated use vs single use
•Litigate first •No alt. revenue stream (Concerts)
•Slow collective response •no free market system (RRP)
•„big‟ middlemen •Sales & growth opportunity
•Radio vs libraries
•Reading is a mono-tasking activity
•Internet is grown-up now
 Music dropped DRM in 2007
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7. past has created the present
change from within not without
we can shape our future
libraries asserting their value
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8. Dowe need a Libraries position?
What is the Reading Ecology?
• Bigger than us
• Its all about the reader
• What we bring to the table
• Our e-value proposition?
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9.  Branding is over, reputation is everything!
 We have reputation in spades – let‟s
leverage off it.
 Libraries = free marketing & reputation
building for publishers
 “The library channel has money to spend”
 “publishers need libraries more than
libraries need publishers”
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10. What we do for publishers & authors
1. We let people read your books.
2. We introduce people to your books
3. We celebrate books and authors everyday, all year long.
4. We archive older books
5. We do publicity
6. We WANT to buy your books.
7. We love books too.
8. Who else is going to pay for databases and journals?
9. Library users are your best customers.
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11. “How eBook Catalogs at Public Libraries Drive
Publishers’ Book Sales and Profits” -
OverDriveThought Leadership White Paper
 1.4 billion library visits in 2008
 $143million US spent on electronic content in 2010
 Discoverability drives revenue
• Sony Library Finder
 Library promotions lead to sales
 whetting the consumer appetite.
 As the market for eBooks continues to develop, the
significance of public libraries will grow.
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12. http://overdrive.com/files/PubWhitePaper.pdf p5
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13. “imagine how strong the
bias against the
companies that "killed
libraries" would be.”
User Power gets results -
Elsevier
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14.  Impartial
 Informative
 Champion „readers rights‟
• The eBook User’s Bill of Rights
• The eBook Buyer’s Bill of Rights
 Support open standards
• epub, epub, epub
 Device agnostic
• But remember no Kindle!
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15. http://librarianinblack.net/librarianinblack/2012/02/ebooksign.html
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16. Every eBook user should have the following rights:
1. ...eBooks ...that favor access over proprietary
limitations
2. ....eBooks on any technological
platform, including the hardware and
software the user chooses
3. the right to annotate, quote
passages, print, and share ...within the spirit
of fair use and copyright
4. the right of the first-sale doctrine extended
to digital content...
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17. 1. You have the right to a proper cover
2. You have the right to a Table of Contents
3. You have the right to proper formatting by
default
4. You have the right to highlight passages
5. You have the right to set Bookmarks
6. You have the right to Copy passages
7. You have the right to legible illustrations
8. You have the right to proofreading
9. You have the right not to be assaulted …
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18. Audio people
ebooks Libraries Popn
books per title
Nove-L 289 147 10 360,000 826
epukapuka 515 122 13 650,000 1020
SI
Download 332 126 14 390,000 852
able Zone
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19. 3000
2500
2411
2000
1865
Nove-L
1500
epukapuka
SI Downloadable Zone
1000 1018
803
723
598
500
434
282
74
0
Nov Dec Jan
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20. Or none of the above?
Critical NZ mass have ebooks
Unite and lobby
One Voice?
Something completely different?
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21. 1. 5 Reasons Why E-Books Aren’t There Yet; http://www.wired.com/epicenter/2011/06/ebooks-not-there-yet/all/1
2. DRM Definition; http://dictionary.reference.com/browse/DRM Dictionary.com
3. The digitization of the music industry vs. the book world: the ultimate overview (parts i-iv);
http://futurebook.net/content/digitization-music-industry-vs-book-world-ultimate-overview-part-iv
4. Bookseller Backed by Big Publishers Advocates Abandoning Digital Rights Management;
http://www.digitalbookworld.com/2012/bookseller-backed-by-big-publishers-advocates-abandoning-digital-rights-
management/
5. A few future sources of ebook innovation; http://www.futurebook.net/content/few-future-sources-ebook-innovation
6. HarperCollins Sues Over Ebook Rights; http://www.thepassivevoice.com/12/2011/harpercollins-sues-over-ebook-rights/
7. Between an ebook and a hard place; http://freerangelibrarian.com/2012/02/18/between-an-ebook-and-a-hard-place/
8. This Deal Is Getting Worse All the Time; http://libraryrenewal.org/2011/11/22/this-deal-is-getting-worse-all-the-time/
9. How eBook Catalogs at Public Libraries Drive Publishers‟ Book Sales and Profits; Thought Leadership White Paper
http://overdrive.com/files/PubWhitePaper.pdf
10. Random House makes history, says it will sell books to libraries with no restriction on number of
loans;http://mhpbooks.com/48837/random-house-takes-the-plunge-says-it-will-sell-books-to-libraries-with-no-restriction-on-
number-of-loans/
11. Ebook Talks: The Details; http://americanlibrariesmagazine.org/e-content/ebook-talks-details
12. User: Dealing With Pirated Ebooks Is Easier Than With Legal Ones; http://ebookfriendly.com/2011/11/20/user-dealing-with-
pirated-ebooks-is-eeasier-than-with-legal-ones/
13. Is there a place for readers' collectives in the bright new world of eBooks? ;
http://opensourceexile.blogspot.co.nz/2011_03_01_archive.html
14. Will publishers kill Amazon's golden goose?; http://www.cbsnews.com/8301-505124_162-57343682/will-publishers-kill-
amazons-golden-goose/
15. E-Book Readers Face Sticker Shock; http://online.wsj.com/article/SB10001424052970204336104577096762173802678.html
16. EC ebook probe could impose major fines; http://www.thebookseller.com/news/ec-e-book-probe-could-impose-major-
fines.html
17. Social messaging costly for telco operators; http://getsometechnews.com/2012/02/social-messaging-costly-for-telco-
operators/12875
18. Freading Ebook Library from Library Ideas, LLC; http://www.swissarmylibrarian.net/2012/02/08/freading-ebook-library-from-
library-ideas-llc/#comments
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22. 19. Just say no to Freegal; http://librarianinblack.net/librarianinblack/2011/04/just-say-no-to-freegal.html
20. Paulo Coelho wants YOU to pirate his books!; http://mhpbooks.com/48583/paulo-coelho-wants-you-to-pirate-his-books/
21. Earthquake Inspires New Zealand Author to Launch Own Press; http://publishingperspectives.com/2012/02/earthquake-inspires-new-
zealand-author-to-launch-own-press/
22. Kindle Connects to Library E-Books; http://www.nytimes.com/2011/09/22/books/amazons-kindle-to-make-library-e-books-
available.html?_r=1
23. The Era Of Brand Imperialism Is Over. Long Live The Reputation Economy!; http://www.forbes.com/sites/onmarketing/2011/12/16/the-
era-of-brand-imperialism-is-over-long-live-the-reputation-economy/
24. 9 Reasons Publishers Should Stop Acting Like Libraries Are The Enemy; http://librarianbyday.net/2011/11/23/9-reasons-publishers-
should-stop-acting-like-libraries-are-the-enemy-and-start-thanking-them/
25. Why Publishers Should Not Only Allow Libraries to Lend Ebooks But Pay Them; http://librarywebhead.blogspot.co.nz/2012/02/why-
publishers-should-not-only-allow.html
26. Survey Says Library Users Are Your Best Customers ; http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-
marketing/article/49316-survey-says-library-users-are-your-best-customers.html
27. Elsevier Withdraws Support For The Research Works Act; http://www.elsevier.com/wps/find/intro.cws_home/newmessagerwa
28. The eBook User‟s Bill of Rights; http://librarianinblack.net/librarianinblack/2011/02/ebookrights.html
29. The eBook Buyer‟s Bill of Rights; http://ipadtest.wordpress.com/2010/08/04/the-ebook-buyers-bill-of-rights/
30. This Deal Is Getting Worse All the Time; http://libraryrenewal.org/2011/11/22/this-deal-is-getting-worse-all-the-time/
31. http://people.debian.org/~francois/kohacon10/kohacon10_francoismarier.pdf
32. Amazon remotely deletes Orwell e-books from Kindles, unpersons reportedly unhappy (update);
http://www.engadget.com/2009/07/17/amazon-remotely-deletes-orwell-e-books-from-kindles-unpersons-r/
33. Sony rootkit roundup, part II; http://boingboing.net/2005/11/17/sony-rootkit-roundup.html
34. Letter to the Boston Public Library ; http://www.fsf.org/campaigns/bpl.html
35. Open source means freedom from 'anti-features„; http://news.idg.no/cw/art.cfm?id=AF540AA5-1A64-6A71-CE7BA509E86DF897
36. Machiavellian Lens; http://research.danlockton.co.uk/toolkit/machiavellian_draft.pdf
37. The coming war on general-purpose computing; http://boingboing.net/2012/01/10/lockdown.html
38. Why iBooks Author is a big deal for publishers;
http://www.macworld.com/article/164907/2012/01/why_ibooks_author_is_a_big_deal_for_publishers.html
39. Apple's mind-bogglingly greedy and evil license agreement; http://www.zdnet.com/blog/bott/apples-mind-bogglingly-greedy-and-evil-
license-agreement/4360?tag=nl.e539
40. Pulling the eBook trigger, By jivedanson: http://www.flickr.com/photos/jivedanson/4569187448/in/photostream/
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23. pauln@hauraki-dc.govt.nz
@paulcnielsen
 http://library.hauraki-dc.govt.nz
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