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Measuring Success of Interactive Media

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paul baker
paul baker

The document summarizes a presentation about measuring the effectiveness of interactive media and social media use by institutions. It discusses how institutions currently use various social media tools like blogs, podcasts, Facebook, and YouTube. It also outlines different metrics that can be used to measure the effectiveness of these tools, such as blog stats, Facebook insights, and YouTube analytics. Finally, it prompts attendees to discuss how they could use and evaluate social media at their own institutions.

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Measuring Success of Interactive Media Paul Baker Wisconsin Center for Education Research CASE V Annual Conference, Chicago
[object Object],[object Object],[object Object],[object Object]
[object Object]
 
Blogs
 
 
Podcasts
 
Facebook
 
Linked In - alums
 
Linked In - sources
Photo sharing
Social bookmarking
Slideshare
YouTube
Technorati
Google Alerts
Second Life
[object Object]
Blog stats
Blog stats
Feedburner
Bloglines
Podcasts
Facebook
Linked In
Photo sharing
Social bookmarking
 
Slideshare
YouTube
Technorati
Google alerts
 
 
Setting goals ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Brainstorming ,[object Object],[object Object]
[object Object],[object Object]
Discussion and wrap up
Thank you ,[object Object],Wisconsin Center for Education Research

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