Some personal tips to make the most of your LinkedIn profile.

1. Top Tips for more business Learn to love

2. The Profile Tab Click edit profile and complete to 100%! As well as your career to date don’t forget your education Add a summary of what value you add to your customers. Add your interests outside of business – a great conversation starter. Solicit recommendations from customers, don’t be afraid to ask for testimonials, offer to recommend in return. Add your website details Edit your public LinkedIn profile details to get an easy to use URL.

3. The Connections Tab Import your email contacts into LinkedIn. Search the “People you may know” option Tag your contacts. Tags can be personalised to your needs ensure your contacts are tagged to the right groups. Check network statistics for the true potential of your network. Best Practice: Only link with people you know and would be happy to recommend. Avoid LIONS

4. The Groups Tab Click into groups and you will find many interesting communities to engage with. Check out your industry for your peers. Check out your locality for connections or advocates. Check out target customer profile groups for potential leads. Start your own group – evolve as an influencer in your field. Become active in these groups respond to the posts of others. Build your visibility.

5. The Companies Tab Follows the Jobs and In box tags which are self explanatory. This tab allows you to set up your company page. Set your company page up in the same way as your personal profile Add your logo and details of your products or services. Follow target company profiles to learn more about their activities.

6. The MORE Tab! LinkedIn’s big secret! Answers is where its at! Its your opportunity to demonstrate your expertise. People post questions, spend time answering their questions. Pose questions of your own. Linkedin will recognise your contribution and begin to rate you as an expert to be followed by others. Eventually others will just ask you rather than the group! It is also important to add your key skills to your profile. Click on the skills option. These are important when other members conduct searches. Finally check the Learning Centre which has videos and tutorials to get you up & running!

7. Get more applications… This is your opportunity to add your blog feed to your LinkedIn page. You can also select to run your twitter feed through your LinkedIn page. There are a variety of different applications which can be applied to your LinkedIn presence to create a more comprehensive image of you and your business. The people making serious money from LinkedIn all have one thing in common. They fully utilise the software to increase their visibility to potential customers.