2. THE INDEPENDENT
FILM TRUST
• The Independent Film Trust is a UK charity which was set up to encourage and
advance the cause of independent film making.
• The IFT works with groups like British Independent Film Awards and the
Raindance Film Festival. These groups help IFT foster, promote and celebrate
independent film making in the UK.
• The IFT was founded in 2004 by Elliot Grove. It is now run by the Board of
Trustees, chaired in 2006 by Neil McCartney.
• IFT’s patrons include Sir Alan Parker, Faye Dunaway, Terence Davies, Bill
Forsyth, John Irvin, Mike Leigh, Samantha Morton, Tim Roth and Nick
Broomfield.
MISSION OF THE IFT:
‘’The IFT supports ventures and initiatives that encourage an interest in
film production and help emerging film-makers to develop and
express themselves, through financing activities such as basic film
courses for the disadvantaged and the provision of training
scholarships for those who have demonstrated talent but need
monetary or other help.’’ –
http://en.wikipedia.org/wiki/Independent_Film_Trust
3. WHAT ARE INDEPENDENT FILMS?
‘’An independent film, is a professional film
production resulting in a feature film .In
addition to being produced by
independent production
companies, independent films are also
produced and/or distributed by subsidiaries
of major film studios. Usually independent
films are made with considerably lower film
budgets than major studio
films. Independent films are often screened
at local, national, or international film
festivals before distribution. A independent From what we have learned we can also say that
film production can rival a mainstream film independent movies are usually made on a low
budget by unknown directors and the actors
production if it has the necessary funding
starring are usually also unknown. They are
and distribution.’’ - usually also known more from word of mouth.
http://en.wikipedia.org/wiki/Independent_fi Some independent movies have become
lm mainstream and very popular...
4. TARGET AUDIENCE
In order for the IFT to be able to mainstream
their movies, they have to find the right
target audience to aim their movie at. We
have established the target audience for
the IFT:
•Age: Promoters 21+, 15-21
Young Film Makers, Older People
For Entertainment Purposes.
•Income/Class: Middle
Class/Working Class
•Interests:
Movies, Music, Celebrity Life.
Interested In
Media, Production, Film
Making, Documentaries, Educatio
nal Movies, Old Movies
•Lifestyle: Enjoy Going To
Cinemas, Researching New
5. Unique Selling Point
The Unique Selling Point is that this
charity offers people the opportunity to
make their own short films. Where they
would not usually get the opportunity.
It is also appealing to any person who is
an appreciator of film; we exploit iconic
images of the stars of the past (Marilyn
Monroe, etc.) to grab attention.
6. We have been asked to design
products for two short films
made by the IFT. In the
following slides we will be
discussing the films as well
as showing our initial ideas
to you.
7. WHAT WE WERE ASKED TO DO…
The IFT asked us to design five products, for
the two films they have chosen:
• DVD sleeve cover
• DVD disk cover
• Raffle tickets
• Poster
IN THE FOLLOWING SLIDES
• Radio commercial WE ARE GOING TO PRESENT
EVIDENCE OF OUR RESEARCH
AND THE DESIGNS OF OUR WORK..
8. SCHOOL IN A BOX
• The project ‘School in a box’ consisted of two short films
made by the students of Stoke Newington School. The
film presents two short stories of the life's of a couple of
teenagers.
• After watching the full film
(http://www.youtube.com/watch?v=gw0-
gTFfOdg&feature=related) you will know that it was
made for entertainment and educational purposes.
• The aim of the film ‘School in a box’ is to give people
that would not usuallt get the chance, an opportunity to
tell short stories using film
9. ‘SCHOOL IN A BOX’
THE NEXT COUPLE OF
SLIDES WILL INTRODUCE
OUR DESIGNS FOR THE
‘SCHOOL IN A BOX’
PROJECT
15. VISION SHORTS
• The project ‘Vision Shorts’ consisted of two short films made
by a number of people with mental illnesses. The film
presents s number of topics which are smoking, telephonic
conversations and some animation. The film was made to
show the audience that even less fortunate people can be
taken seriously and showing us their skills.
• You can watch the full film on YouTube, part one:
http://www.youtube.com/watch?v=tSGJqrmWTjI&feature=p
layer_embedded / part two:
http://www.youtube.com/watch?v=eRYHpt_cEoo&feature=r
elated
• The aim of ‘Vision Shorts’ was to help people with mental
health problems share a short story using film.
16. ‘VISION SHORTS’
THE NEXT COUPLE OF
SLIDES WILL INTRODUCE
OUR DESIGNS FOR THE
‘VISION SHORTS’ PROJECT
