Social Media Value

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Paul Tanner

How can social media deliver value to the consulting business

Business

Social Media Opportunity

http://en.wikipedia.org/wiki/Social_media

RG 11th July 2009 © Virtual Technologies Ltd 2

Relevance to Consulting
Build:
• Trust and reputation
• Practical knowledge/ best practice
• Access to resources
• Extended network

Orchestrate:
• Project communication
• Collaborative work

RG 11th July 2009 © Virtual Technologies Ltd 3

Social Media Practicalities

Strategy/ research Planning/ deployment
Choice of tools

RG 11th July 2009 © Virtual Technologies Ltd 4

Strategy

Your target audience? Your desired outcomes?

RG 11th July 2009 © Virtual Technologies Ltd 5

A Few Good Tools

RG 11th July 2009 © Virtual Technologies Ltd 6

Planning

Which tools to use?

? ?
How will the conversation flow?

RG 11th July 2009 © Virtual Technologies Ltd 7

Application Scenario #1

RG 11th July 2009 © Virtual Technologies Ltd 8

Integration for Ease of Use

Walled Gardens APIs to Interconnect

RG 11th July 2009 © Virtual Technologies Ltd 10

Options

SaaS vs. in-house deployment?

Fine-grained access control?

Single sign-on?

RG 11th July 2009 © Virtual Technologies Ltd 12

Broaden your horizon

RG 11th July 2009 © Virtual Technologies Ltd 13

Application Secenario #2

Live stream a session

Get remote input

Make available afterwards

RG 11th July 2009 © Virtual Technologies Ltd 14

Live streaming an unconference

RG 11th July 2009 © Virtual Technologies Ltd 15

Measure and improve

Final outcomes vs. plan?

Too much detail?

SEO & Tuning opportunities?

RG 11th July 2009 © Virtual Technologies Ltd 16

Assessing the Value

Outcomes otherwise not attainable

Cost-effectiveness

Acceptability of risks

RG 11th July 2009 © Virtual Technologies Ltd 17

Social Media Business Value
http://www.slideshare.net/paul_tanner/social-media-value

Paul Tanner, Virtual Technologies
in/paultanner :: @paul_tanner
paul.virtual-techno.com
paul[at]virtual-techno.com

RG 11th July 2009 © Virtual Technologies Ltd 19

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Social Media Value

1. Social Media – Business Value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 1

3. Relevance to Consulting Build: • Trust and reputation • Practical knowledge/ best practice • Access to resources • Extended network Orchestrate: • Project communication • Collaborative work RG 11th July 2009 © Virtual Technologies Ltd 3

4. Social Media Practicalities Strategy/ research Planning/ deployment Choice of tools RG 11th July 2009 © Virtual Technologies Ltd 4

9. Deployment Ease of use/ propensity to use? Protection of brand and IP? Protection of privacy? RG 11th July 2009 © Virtual Technologies Ltd 9

11. Protection Public vs. Private content? IP containment? Manage any risk to the brand? RG 11th July 2009 © Virtual Technologies Ltd 11

12. Options SaaS vs. in-house deployment? Fine-grained access control? Single sign-on? RG 11th July 2009 © Virtual Technologies Ltd 12

14. Application Secenario #2 Live stream a session Get remote input Make available afterwards RG 11th July 2009 © Virtual Technologies Ltd 14

16. Measure and improve Final outcomes vs. plan? Too much detail? SEO & Tuning opportunities? RG 11th July 2009 © Virtual Technologies Ltd 16

17. Assessing the Value Outcomes otherwise not attainable Cost-effectiveness Acceptability of risks RG 11th July 2009 © Virtual Technologies Ltd 17

18. Social Media Practicalities Summarising: • Research then develop strategy • Choose tools carefully and plan implementation • Integrate to get the full payback • Deploy safely, protecting brand and privacy RG 11th July 2009 © Virtual Technologies Ltd 18

19. Social Media Business Value http://www.slideshare.net/paul_tanner/social-media-value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 19

Social Media Value

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