Paubox Founder CEO Hoala Greevy presents "Email Trends in Healthcare for 2016" at a Paubox Social Mixer in Boston.

1. EmailTrends in Healthcare 2016
Medical Informatics World Conference
Boston, MA
5 April 2016
Hoala Greevy
Founder CEO
Paubox Inc.

2. Email Security in Healthcare: 2015
277 breaches (Anthem, Premera)
100M Americans’ Identities (33% pop.)
Phishing campaigns led the charge
[Read more]

3. $$ Stolen healthcare records $$
CC# on the black market: $1-2
vs.
Healthcare record: $20+
[Read more]

4. RansomwareTakes Hostages
• Hollywood Presbyterian Medical Center
– $3.6M payment demanded in bitcoin
– $17K in bitcoin eventually paid
– Most likely a phishing attack
– Enabling the behavior
[Read more]

5. PowerShell Ransomware
Delivered via email attachment (Word doc)
Macros run PowerShell
Fileless attack
Files encrypted, ransom increases over time
[Read more]

6. Advanced Email Security
• DMARC (DKIM, SPF records)
• Google Safe Browsing
• Domain Name Age
[Read more]

7. Email Portals
‘Click here to pickup your secure message.’
“They (email portals) aren’t well built.”
- Joshua Newman, Chief Medical Officer,
Salesforce

8. Email Portals
“Don’t make me login to one more portal. Please.”
• UI/UX problems
• Password complexity issues
It all falls down on a smartphone.

9. Email Portals Usage
2015 CMS study: 66% of US hospitals, 0% adoption
rate.
Kaiser Message Portal: 50% read rate (informal data)
Industry Average: 5-10% read rate
[Read more]

10. LookingAhead
Targeted Attacks on Microsoft Office 365

11. LookingAhead
Healthcare IT = Easy targets for Ransomware
Macro Scraping
Patient Portals will be slow to wake up.
Forward Thinkers: Tactical advantage by
eliminating email portals.

12. About Us
Our Vision: Become the market leader for HIPAA compliant
email.
Products:
Encrypted Email
Email Security
Email API
Encrypted Forms
Secure Upload
Branded Storage
[Read more]

13. Team
Hoala Greevy
Founder CEO
• Critical Path (1999-
2001)
• Founded Pau Spam,
Hawaii’s first email
security company
(2003)
• Paubox Architect
Rick Kuwahara
CMO
• Acquisition lead for
publically traded
Telecom
• University of Hawaii,
MBA
• 10+ years marketing
management
experience
Phuong Tran, MS
Biz Dev / CSM
• Carnegie Mellon,
Masters in
Healthcare
Management
• 6+ years healthcare
exp.
Greg Hoffman
Account Mgr
• University of Hawaii
• Tau Kappa Epsilon
chapter president
• Experience
managing dynamic
sales teams

14. ThankYou!
Hoala Greevy
@hoalagreevy
Paubox Inc.
https://www.paubox.com