11. Millward Brown’s brand pyramid shows that a brand’s strength is inversely
proportional to the “share of wallet,” or share of category expenditure. Brands at
the initial phase of optimisation (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005
12. How will I have a strong brand?
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PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005
24. This will help you identify what marketing categories and locations to target and
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PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005