The document discusses different approaches to game marketing. It notes that gaming has become a $99.6 billion industry in 2016 with 38% coming from mobile games. It emphasizes that marketing for games needs to focus on people rather than numbers and that events like PAX East are important. The document stresses that successful game marketing starts with having a good game and covers other aspects like pricing, communication, and distribution across markets and platforms.

2. DIFFERENT
KIND
OF ANIMAL
GAME
MARKETING

4. SINGLE-MINDED OPERATING MODEL
(thatkindaworks…)

5. GAMING
IS DIFFERENT
GAMING

7. $99.6 BILLION IN 2016
38% MOBILE PROJECTS

8. VIRTUAL|AUGMENTED|
SECOND SCREEN|ON THE GO

9. DIGITAL STICKS & STONES

11. YOUR GAME
IS A SERIOUS

13. YOU NEED
WELL ESTABLISHED
STRATEGY

14. NEARLY 40% OF ALL STEAM
GAMES WERE RELEASED IN 2016
KOTAKU.COM

15. Nearly 40% Of All Steam Games Were Released In 2016
STEAMSPY.COM (via Kotaku)

17. MEDIA-WISE
NUMBERS ARE
SECONDARY

18. 54,249,434 subs
14,827,770,545 views

19. 54,249,434 subs
14,827,770,545 views

20. 54,249,434 subs
14,827,770,545 views

21. 2,255,439 subs
811,126,499 views

22. 2,255,439 subs
811,126,499 views

23. 2,255,439 subs
811,126,499 views

24. IT’S PEOPLE
BUSINESS

26. 32000 ACTIVE FANS
creating living community
not a ‚consumer base’
30-60% COVER BY
ORGANIC REACH
STEADY GROWTH
no paid aquisition
at any given moment
IMAGE BUILDING
& CUSTOMER SUPPORT

27. EVENTS MATTER. A LOT.

28. PAX EAST0

29. YOU ARE
NOT ALONE

30. PRICING (competetiveness)
COMMUNICATION (real-time marketing)
DISTRIBUTION (markets/platforms)
AMONG THE OTHER ASPECTS…

31. MARKETING
ALWAYS
STARTS
WITH A
GAME

33. I am
@akawist